Augmented reality has been used in a variety of ways and isn’t limited to just using photographs. It often uses computer-generated imagery layered on top of images, whether they are stationary or moving.
Media Relations
Communications is the Key to Stability in C-level Turnover
April 21st, 2014 by PRNEWSWhether it’s a smooth transition or one fraught with controversy, PR pros will likely face the same issues: How do we communicate stability and mitigate any uncertainty among employees, stakeholders and investors?
14 Pieces of PR Advice to Read and Heed
April 21st, 2014 by Diane SchwartzDispensing advice is a centuries-old activity and it never gets old. When the PR News team decided to produce a Best PR Advice Book, it looked to the smartest people in the room to write… Continued
Want to Generate Bad PR and Social ‘Dislikes?’ Here’s General Mills’ Strategy
April 17th, 2014 by Richard BrownellGeneral Mills’ new legal policy claims that anyone who engages with the brand forfeits their right to sue the company. This is a case study in bad PR.
Integrating Creative Design and Traditional PR Techniques
April 15th, 2014 byAs the lines between marketing and PR continue to blur, here are some tips on integrating creative with traditional PR from Tracy Phillips, associate director and senior graphic designer at APCO Worldwide.
Anatomy of a Brilliant Communications Rollout for Mad Men’s Final Season
April 11th, 2014 byAhead of the premiere on Sunday, let’s take a look at what the communications pros working for Mad Men have been up to.
Above the Fold, or Just Out of Date?
April 10th, 2014 by Tony SilberI was editing a report the other day about a PR person who got into a spat with a news organization. And the report used the phrase, “Never pick a fight with people who buy… Continued
How To Avoid an On-Camera Meltdown
April 7th, 2014 by Andrew GilmanA live encounter, by its very nature, is based on the unpredictable. If real estate’s rule is location, location, location, the media interview rule is preparation, preparation, preparation.
Letterman’s Legacy: Top 10 Favorite PR Pros in Movies and TV
April 4th, 2014 by Steve GoldsteinDavid Letterman has announced his impending retirement, and PR News is commemorating the occasion with—what else?—a Top 10 list.
PR Campaign Puts British Columbia on the Map in Two Major Markets
March 31st, 2014 by PRNEWSBritish Columbia has long been a hot spot for tourists throughout the world, but local tourism officials wanted to boost BC’s appeal to consumers in two of their key markets.