Media Relations


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The Outsider: Leveraging Foreign Media in China

In a country where both business and government keep the press at arm’s length, here’s how good relationships with foreign journalists can be a win-win situation. | MORE »

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Digital Ad Revenue to Top Print This Year

A study by Outsell revealed that digital media will take a higher share of advertising revenues than print this year for the first time in the U.S. Digital media will grow to a market share of 32.5%, compared with 30.3% for print. | MORE »

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Tech Pothole Stalls Program

Because the Driving While Distracted campaign was a multi-platform effort that entailed considerable planning, logistics were certainly a challenge, says Nationwide’s Charley Gillespie. But the biggest hurdle involved technology. | MORE »

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Case Study: Nationwide, Fleishman-Hillard Take Hands-On Approach To ‘Driving While Distracted’ Cause Campaign

After hearing firsthand accounts of the dangers posed by distracted driving from customers and colleagues, Nationwide Insurance became the first insurance company to take on the issue when it launched its campaign to educate consumers on the risks posed by Driving While Distracted (DWD) and encourage Americans to adopt safer driving habits in order to protect lives on the road. | MORE »

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Have a Cause Initiative You Can Rally Around

For other companies wishing to do a campaign similar to Nationwide’s Driving While Distracted program, which educates consumers on safe driving practices, Fleishman-Hillard’s Senior Vice President Bill Ferguson and Nationwide’s communications consultant for media relations, Charley Gillespie, offer tips. | MORE »

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Brown Campaign Gained Edge With On-The-Ground App

It wasn’t just the fact that Republican Scott Brown once posed for Cosmo that vaulted him to the office of U.S. senator from Massachusetts. Mobile communications also played a big part in the win, but what has gained the most attention from political strategists is a new application for smartphones that was used during the race. | MORE »

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As Smartphones Take Off, So Should Your Mobile PR Plans

A recent study by PR agency Ruder Finn finds that Americans now spend an average of 2.7 hours per day on the mobile Internet. Now is the time to begin formulating a mobile PR strategy and to start on the path toward integration. | MORE »

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Developing Junior Staff Into Media Relations Experts

When properly trained, it’s OK to let junior PR staff to pitch stories and follow up with editors on press releases, and be more involved with clients. After all, how else are they going to learn? | MORE »

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How To Create, Package and Pitch Trend Stories

When looking to secure press for your client or your organization, the aim is typically the big feature, but sometimes when the news might not be as strong as you’d like, the more effective angle to pursue could be that of a trend story. | MORE »

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Don’t Discount Traditional PR Outreach Just Yet

In these days of fast and furious communication, it’s easy to forget some basics of sound public relations practice that have evolved over the years. Today, we have to deal with so many more independent … | MORE »

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