Corporate social responsibilty has long been talked about as a way to build trust and reputation. New data, however, finds that media coverage of CSR leaves a lot to be desired.
Ritz Communications’ Patty Keiler and Elisabeth Ritz share specific tips for pitching full articles written by client champions to media.
PR agency Ritz Communications helped Emmi Solutions, a medical IT vendor, gain positive media exposure through finding clients to create articles that they then pitched to targeted media.
PR agency Ritz Communications ran a targeted media campaign for medical vendor IT services company Emmi Solutions through arranging and pitching bylined articles written by client champions.
Sarah Martin of tech solutions company CSC offers a preview of her panel discussion at PR News’ June 17 Media Relations Forum.
The problem of CEO lip dislocation has lately reared its ugly head; crisis guru Jim Lukaszewski reveals the symptoms and the cures for this serious malady.
Panorama PR helps Belk, a national department store chain, stay in the fashion press’ focus by running media tours built on personalized meetings with the brand’s resident trend guru.
APCO Worldwide’s Eliot Hoff offers a preview of his panel discussion to be held at PR News’ Public Affairs Conference.
The media relations game will be won less by how well a spokesperson answers the hard questions, and more by his or her ability to powerfully connect with the easy ones.
Case Study: Meow Mix Promotes Message to ‘Think Like a Cat’ With Celebrity-Driven Media Tour and Branded Game Show
In 2008, seeking to refresh its year-old “Think Like a Cat” campaign for Meow Mix, Del Monte turned to Grand Central Marketing to find new audiences able to see the world through a cat’s eyes.