Media Relations


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Publicity Stunts Still Have Value

If you think publicity stunts are relics of a bygone era, think again. Creative street theater still has its place—and maybe stands out more in this digital age. | MORE »

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Communicating CSR/Sustainability Through Speaking Activity

An excellent way of generating media attention for your CSR activities is through a speakers program. | MORE »

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Communication Tips to Get Your CSR Program Noticed

Generate media attention for your CSR initiatives. | MORE »

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Men Embrace Digital Media More Than Women

According to an interesting new study, men are more apt than women to consume digital media; however, traditional media still exerts a strong hold on adults, despite protestations of its impending demise. | MORE »

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Embracing New Communications Measures in Today’s Dynamic Media Environment

Today’s media fragmented universe poses numerous challenges when it comes to setting up metrics. | MORE »

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Simple Techniques for Acing Media Interviews

The following techniques will help you or your client deliver your messages during an interview while deflecting sensitive questions. | MORE »

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Winning the Media Game     

Four rules for a successful media relations strategy | MORE »

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Driving Business Goals with Successful Media Measurement

How the Children’s Healthcare of Atlanta ended up inaugurating a effective media metrics program on limited funds. | MORE »

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Traditional News Outlets Not Dead Yet

Forget the hype! Traditional news is still alive and well as a source of news, despite the digital onslaught. | MORE »

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Media Relations Best Practices

Need a refresher course on how to ramp up your media relations practices, check out the following: | MORE »

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