Media Relations

Top 10 Mom Communications and Marketing Trends

December 21st, 2011 by

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers.

Four Media Tricks of the Trade to Watch Out for During a Crisis

December 21st, 2011 by

Imprimis PR CEO Aman Gupta discusses and prescribes actions to combat four sly media tactics often used during an organizational crisis.

Four Tips for Creating a Seamless Media Center

December 20th, 2011 by

Looking to create a one-stop digital shop for inquiring media? Covalent Logic’s Stafford Kendall provides four ways to make your organization’s media center pop.

PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?

December 19th, 2011 by

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.

PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?

December 19th, 2011 by

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.

Case Study: Sly Messaging and a Personal Media Relations Touch Help Drive Global Buzz Around Hilton’s Spa Launch

December 19th, 2011 by

To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn’t hurt, either.

Case Study: Sly Messaging and a Personal Media Relations Touch Help Drive Global Buzz Around Hilton’s Spa Launch

December 19th, 2011 by

To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn’t hurt, either.

Four Media Relations Faux Pas to Avoid on Twitter  

December 19th, 2011 by

Sandra Fathi, president of Affect, offers tips on what not to do when using Twitter to communicate with media professionals.

Avon’s PR Staff on Call During CEO Transition Period

December 14th, 2011 by

Avon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process.

Use Storytelling Skills to Transform Your Web Content

December 13th, 2011 by

Tanis Communications’ Stephen Terlizzi offers tips on how to craft your content so it reaches a wider audience.