Media Relations

Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

January 23rd, 2012 by

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.

Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

January 23rd, 2012 by

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.

PR Lessons to Be Learned From the Costa Concordia Tragedy

January 23rd, 2012 by

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.

Preparing for a Global PR Battle: Understand Cultures, Influencers

January 18th, 2012 by

Access Communications’ Brian Regan provides four tips for conducting global media outreach.

How PR Can Feed the Data Journalism Pipeline

January 17th, 2012 by

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.

How PR Can Feed the Data Journalism Pipeline

January 17th, 2012 by

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.

Community Papers Preferred Source of Local News

January 17th, 2012 by

Don’t forget about local beats when pitching stories, as smaller communities continue to embrace their local newspapers.

Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort

January 16th, 2012 by

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.

Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort

January 16th, 2012 by

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.

How to Media Train­—From a Spokesperson’s POV

January 9th, 2012 by

A veteran spokesperson offers three tips on how to improve the media training experience and the quality of your interview outcomes.