To increase awareness about pets in shelters, the Helen Woodward Animal Center (HWAC) teamed up with Procter & Gamble Pet Care’s flagship Iams brand over 10 years ago to launch Iams Home 4 the Holidays (IH4TH), a global pet adoption initiative.
In legal scenarios and trials, lawyers are frequently the greatest source of leaks and surprise releases of information. Every time you see, hear or view one of those in-depth analyses of a legal situation, it’s likely one of the participating attorneys is involved.
In the wake of 2009’s economic turbulence, management teams are tentatively preparing for the slow rebound that many thought 2010 would promise. Now, just over a month into the new year, these C-level executives are …
As a sponsor of landmark restaurant menu-labeling legislation (Senate Bill 1420), the California Center for Public Health Advocacy (CCPHA) enlisted the services of Bay Area-based Brown-Miller Communications to increase public understanding of and support for the nation’s first statewide menu-labeling law.
Lawsuits come in all shapes and sizes. Those that become “business killers” are in a category by themselves and have increased in frequency in this last recession, especially securities cases. This provides unique opportunities for PR executives. But it also requires us to see the strategic issues in broader terms, and thus beyond the tactical mechanics of “message.”
Hospital Brings Healthcare Field Alive for High Schoolers In a Brand-Lifting Community Relations Campaign
Over the past few years, the two major healthcare systems serving Dayton, Ohio, and surrounding areas have negotiated marketing partnership agreements with 10 local schools to provide athletic trainers for student sports programs and for naming rights of various school buildings and sports complexes.
As we all know, things are changing drastically in the PR field. The traditional communications techniques are now being overshadowed by all things social. But I’m afraid something very critical—and very basic—might be getting lost …
We’ve seen both a retraction in traditional media and an explosion in other media. While newspapers and magazines are folding and electronic media editorial staffs are shrinking, blogs YouTube, e-zines and Web sites offer countless opportunities to reach a wide audience, but greater risks of unwanted exposure.
Whether its YouTube, mad consumers or negative tweets, you never can tell where or how a crisis will erupt. Here are some key tactics to help you get through a PR crisis.
Coyne PR helps the tire manufacturer reach young enthusiasts by putting automotive bloggers on par with traditional media contacts. The product: Goodyear’s Eagle GT high-performance tire. The demographic: males ranging from 16-40 who prefer to be known as trendsetters when it comes to customizing their cars.