Media Relations


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PR News Q&A: Bill Schneider and the How-To’s of Media Relations

The former CNN senior political analyst has a message for PR professionals: Journalists are looking for stories, not announcements. Schneider shares other insights in this preview Q&A for his panel discussion at PR News’ How-To Conference. | MORE »

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Case Study: Three Organizations Put Petal to Metal in Growing Awareness of National Sustainable Landscape Guidelines

PR planted the guidelines seed with a combination of digital outreach to stakeholders and media outreach to general interest pubs and architectural trades. | MORE »

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Calling Out Reporters a Tightrope Act Thanks to the 24/7 News Cycle

While it’s important to make sure that quotes are correct and facts are straight in a story, there are times to call attention to mistakes and times to back off. | MORE »

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Keep Press and Analysts Engaged in Internet-Driven Media Cycles

A recent survey of journalists and analysts on their use of social media channels Facebook and LinkedIn, and news aggregation options Twitter and Delicious, shows that they are a lot like us in their social networking usage.
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How to Craft Verbal ‘Keepers’ and Trim the Messaging Fat

Short and active snippets of information are key to crisp communications, and to a much longer career as a PR professional. Here are some examples of "keepers" and their dull counterparts. | MORE »

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Case Study: Legit to Quit—Data, DJs and Coalition Building Help Drive Kinder, Gentler Smoking Cessation Campaign

Through comprehensive research of smokers’ habits and barriers to quitting, Porter Novelli and the American Lung Association crafted and executed a successful effort to help smokers quit. | MORE »

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Press Conference Confusion: Learn From Media Relations Mistakes

An ill-fated press conference is bad news for college communicators, but in the process becomes a valuable lesson that will ensure more effective efforts in the future. | MORE »

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Translating Complex Science Topics Is Really an Art

To communicate scientific research to audiences, frame it within shared values or beliefs—and use visuals. | MORE »

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Navigating a Crisis: Don’t Get Defensive, Stick to Your Guns

Royal Caribbean’s Cynthia Martinez offers tips for turning negative media coverage into a PR success story. | MORE »

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Beer and Politics: Latch Onto an Issue That Resonates

The American Beverage Institute’s communications team offers tips for scanning the media for news hooks for one’s own messages. | MORE »

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