Media Relations

5 Tips for a Successful Social Media Crisis Response

February 1st, 2012 by

Proper crisis communications now requires monitoring and responding across social media channels. Salesforce Radian6’s David B. Thomas provides five ways to organize a social crisis strategy.

PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy

January 30th, 2012 by

In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.

PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy

January 30th, 2012 by

In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.

Lack of Preparation Mars Costa Cruises Press Conference

January 25th, 2012 by

CommCore Consulting principle Jerry Doyle explains the four missteps made by Costa Cruises during its Jan. 16 press conference.

4 Tips for Great Storytelling: For Public Relations and Life

January 24th, 2012 by

Professional storyteller Slash Coleman provides four tips on how to construct stories to appeal to audiences and boost communications efforts.

4 Tips for Great Storytelling: For Public Relations and Life

January 24th, 2012 by

Professional storyteller Slash Coleman provides four tips on how to construct stories to appeal to audiences and boost communications efforts.

How to Write for Journalists and Make Their Jobs Easier

January 23rd, 2012 by

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.

How to Write for Journalists and Make Their Jobs Easier

January 23rd, 2012 by

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.

Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records

January 23rd, 2012 by

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.

Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records

January 23rd, 2012 by

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.