Generate media attention for your CSR initiatives.
According to an interesting new study, men are more apt than women to consume digital media; however, traditional media still exerts a strong hold on adults, despite protestations of its impending demise.
Today’s media fragmented universe poses numerous challenges when it comes to setting up metrics.
The following techniques will help you or your client deliver your messages during an interview while deflecting sensitive questions.
Four rules for a successful media relations strategy
How the Children’s Healthcare of Atlanta ended up inaugurating a effective media metrics program on limited funds.
Forget the hype! Traditional news is still alive and well as a source of news, despite the digital onslaught.
Need a refresher course on how to ramp up your media relations practices, check out the following:
Publications come and go, and and their staff does as well. But, with new publications emerging, and other titles closing, how do you keep up to date
How to drive up your product sales by employing effective media relations best practices.