Media Relations

PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

April 3rd, 2012 by

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

Coca-Cola Washes Hands of New Orleans Graffiti Campaign

April 3rd, 2012 by

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles.

Coca-Cola Washes Hands of New Orleans Graffiti Campaign

April 3rd, 2012 by

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles.

BC Hydro’s PR Investment May Reap Powerful Rewards

February 8th, 2012 by

British Columbia’s electric utility company is loading up on PR research and consultation in advance of major price hikes.

5 Ways to Reinvent the Press Release With SEO

February 7th, 2012 by

The press release still plays an important role in media relations, and Cision’s Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements.

4 Tips for Building ‘Dark Sites’ To Help In Times of Crisis

February 6th, 2012 by

Wieck Media CEO Tim Roberts provides four tips for building a pre-populated destination to have waiting for the media in the event of a crisis.

Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results

February 6th, 2012 by

Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care’s revamped online newsroom.

Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results

February 6th, 2012 by

Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care’s revamped online newsroom.

How PR Can Forge Peaceful Coexistence With Wikipedia

February 6th, 2012 by

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.

How PR Can Forge Peaceful Coexistence With Wikipedia

February 6th, 2012 by

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.