Exxon kept quiet about its discovery of possibly 1 billion barrels of recoverable oil until its recent court battle with the federal government.
No company likes product recalls, but they do offer a way to communicate with customers on a more human level.
Hyperlocal news platforms, which provide local news coverage for individual towns and communities, can help PR pros earn story coverage in specifically targeted areas.
From modifying sentence structure to posture positioning, have your executives ace their media interviews by following these 20 commandments.
Former national TV reporter and Pincus Group president Aileen Pincus provides seven tips on how to train C-suite executives to face the media.
Public Communications Inc. CEO Jill Allread provides five steps to help a company spokesperson ace media interviews.
Pollack Communications SVP Marcie Klein covers five key elements for developing an exciting atmosphere for a special event.
APCO Worldwide VP Eliot Hoff provides six crucial communication strategies during a recall.