Media Relations


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Case Study: Plump Up the Volume: PR Injects Potent Media Outreach Into Campaign to Expose ‘Unnatural’ Poultry Practice

To help protect Foster Farms’ Natural product line, Fineman PR plays up the "plumping" of chicken with salt water by competitors. | MORE »

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Pitching Radio: Station and Audience Research are Keys to Success

Radio may not be one of the hot digital platforms, but as one of the oldest communications mediums, it still packs a punch when it comes to reaching target audiences. | MORE »

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Keeping the Press and Analysts Engaged via Social Media Tactics

When reporters are writing for now, it is the PR professional’s job to give them the tools they need to decide quickly if the stories being pitched to them are relevant to the broader market. | MORE »

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Case Study: Grasshopper’s Multi-Sensory Campaign Grows by Leaps And Bounds, Creating Big Buzz Around Rebranding

Chocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort. | MORE »

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PR News Pop Quiz: Time to Test Your Media Relations Mojo

Here’s a quick quiz by the Access Communications staff that will keep you on your media relations toes. | MORE »

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Image Patrol: Target Is Anything But On, While PG&E Connects With Post-Explosion Relief Fund and Twitter Outreach

For Target, saying sorry for a donation to an anti-gay politician simply wasn’t enough; PG&E, however, did enough and more after its gas line explosion in the Bay Area. | MORE »

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PR News Q&A: Former White House Press Secretary Perino Talks PR Education, Fox and BP

Dana Perino is set to teach a public affairs master class at George Washington University—with a little help from her friends. | MORE »

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‘The Media Is the Enemy,’ and Other Dangerous Notions to Disavow

Having a negative attitude toward the media is a self-fulfilling prophesy, and requires serious reeducation and training. | MORE »

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For Crisis Response Web Leader, BP Spill a Marathon, Not a Sprint

The Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis. | MORE »

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Case Study: Fitness Mag Integrates Editorial Messages With Live Events, Boosting Brand Awareness and Sponsorships

Fitness magazine Shape rebooted its brand for summer with a Bikini Body Tour and outreach campaign. | MORE »

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