Media Relations


How to Distinguish a Brand with a Fully Integrated PR Mix

March 28th, 2016 by

PR needs to be more than just a one-trick pony. Integrating the three main components of the public relations mix—media relations, social media and content marketing—will amplify your brand’s goals, getting your message in front of consumers across several platforms and solidifying a call to action.


Media Relations via Large Events: Can You Stand Out From the Crowd?

March 17th, 2016 by

When several brands and plenty of journalists are in the same room, making sure your brand connects with the right people can be tricky.


PR Firms Sue to Prevent Classifying Editorial Efforts as Lobbying

March 17th, 2016 by

At issue: a rule that would require disclosure of every conversation between a journalist and a PR pro trying to place an editorial for a client.


Nancy Reagan: First Lady as PR Pro

March 17th, 2016 by

An actor by trade, former First Lady Nancy Reagan, who died Sunday at 94, always seemed to be a first lady from central casting. She was much more than that, though. She also functioned as a presidential PR pro.


7 Ways to Manage the Press Release Approval Process

March 17th, 2016 by

Press releases remain an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.

How to Create an Editorial Plan to Write Simply About Complex Issues

March 14th, 2016 by

We’ve all been there. You are asked to write a newsletter article, a speech or op-ed about a topic that is very complicated and technical.

Managing an Unpopular Stance: the Boston Bar Assoc. & the Bomber Trial

March 7th, 2016 by

There will be times in most professional settings when the position your brand takes isn’t a popular one.

The Week in PR

February 29th, 2016 by

Here’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.


6 Ways to Sustain a Multi-Year PR Campaign

February 24th, 2016 by

Go the distance by employing these best practices to keep your efforts fresh.


Celebrities & a Symbiotic Media: How to Deal With Your True Competitors for Attention

February 22nd, 2016 by

Who’s the real competition for PR pros, brands in their space or Kanye and Taylor, who’ve become brands themselves?