Media Relations


avatar

Amazon Scores PR Win by Suing Fake Reviewers

Amazon earned some positive press by admitting to a flaw, tackling it head on, and ultimately siding with consumers in a very public way. | MORE »

Comments Off

avatar

9 Issues for a Nationally Televised PR Debate

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […] | MORE »

Tags: | Comments Off

avatar

The hardest part about working in PR is…

We asked our social media followers just what the hardest thing about PR is for them. And we got back some good answers. Perhaps you can recognize your own pain points on this list. | MORE »

2 Comments

avatar

The Power of Personalization in Media Pitching

Personalized email pitches are a great way to start and cultivate relationships with the media, so use these guidelines to make your pitches stand out from the rest.
 | MORE »

1 Comment

avatar

Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You’re Still Using Them

Google “boilerplate” and you will find it’s either a fictional robot or rolled steel for making boilers. Click three pages in and Urban Dictionary tells you the curious origin of the term we use to describe the company summary found at the bottom of nearly every press release | MORE »

Comments Off

avatar

How Do Journalists Truly Feel About PR’s Spray & Pray Approach? You May Not Like the Answer

We asked journalists and PR pros about ways to build better relationships with each other. | MORE »

Comments Off

avatar

How to Get Executives to Submit to Media Training…and Maybe Enjoy it

We asked a media trainer how she gets senior executives to submit to media training and about other aspects of preparing to face the media. | MORE »

1 Comment

avatar

Twitter: Friend or Foe When Pitching Media?

When it comes to using Twitter for building relationships with journalists, there has been much debate as to how and when to use it.  | MORE »

Comments Off

avatar

How to Build the New, Trusted VW: 4 PR Views

We ask 4 PR pros to discuss Volkswagen’s future. | MORE »

Comments Off

avatar

5 Mantras to Adopt for Proactive Media Relations

5 tips for proactive media relations. | MORE »

Comments Off