Media Relations


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Using Direct-to-Audience Digital PR

For the past decade, savvy corporate PR pros have been moving toward engaging target audiences directly, using social media. That is “Retail PR.” | MORE »

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PR Insider: When It Comes to Pitching, Share the Wealth

The targeted media pitch is a thing of beauty, but some practical pitching tips are often forgotten. Here are some key point to remember when messaging mass media outlets.  | MORE »

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6 Things PR Pros Should Know About FB Newswire

With the launch of FB Newswire, Facebook is fixing it so journalists go to Facebook first for important news and trends. | MORE »

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3 Brands Using Earth Day 2014 to Showcase Their Environmental Efforts

Earth Day provides a great opportunity for green-leaning companies to invent new ways to showcase and promote their conservation efforts. | MORE »

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Case Study: Augmented Reality Helps Change Perception of Norfolk, Va.

Augmented reality has been used in a variety of ways and isn’t limited to just using photographs. It often uses computer-generated imagery layered on top of images, whether they are stationary or moving. | MORE »

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Communications is the Key to Stability in C-level Turnover

Whether it’s a smooth transition or one fraught with controversy, PR pros will likely face the same issues: How do we communicate stability and mitigate any uncertainty among employees, stakeholders and investors? | MORE »

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Want to Generate Bad PR and Social ‘Dislikes?’ Here’s General Mills’ Strategy

General Mills’ new legal policy claims that anyone who engages with the brand forfeits their right to sue the company. This is a case study in bad PR. | MORE »

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Integrating Creative Design and Traditional PR Techniques

As the lines between marketing and PR continue to blur, here are some tips on integrating creative with traditional PR from Tracy Phillips, associate director and senior graphic designer at APCO Worldwide. | MORE »

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Anatomy of a Brilliant Communications Rollout for Mad Men’s Final Season

Ahead of the premiere on Sunday, let’s take a look at what the communications pros working for Mad Men have been up to. | MORE »

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How To Avoid an On-Camera Meltdown

A live encounter, by its very nature, is based on the unpredictable. If real estate’s rule is location, location, location, the media interview rule is preparation, preparation, preparation. | MORE »

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