Companies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times.
Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.
Two world-famous celebrities, two disclosures, one dreaded disease: Who communicated the message better?
This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.
How people find content should be a determining factor in the kind of content you produce, says
Content Marketing Boot Camp speaker Buddy Scalera of Ogilvy CommonHealth Worldwide.
Press releases are an effective way to get a message out to a large number of media outlets. Unfortunately, that isn’t the end goal of most businesses.
Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.