Media Relations


avatar

The 2012 PR Yearbook [Infographic]

Version 2.0 Communication provides a snapshot of the last 12 months, including the biggest news events and the newsmakers behind them. | MORE »

Comments Off

avatar

5 Tips for a Successful Company, Product Launch 

LEWIS PR’s Clinton Karr provides a five-step roadmap for these critical launches. | MORE »

Comments Off

avatar

Words that Repel Reporters (Let us Count the Ways)

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters. | MORE »

79 Comments

avatar

Content’s the Cure in Times of Crisis for Adventure Travel Company

Intrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy. | MORE »

Comments Off

avatar

Nostalgia’s Favorite Time of Year: Tips for Pitching During the Holiday Season

Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season. | MORE »

Comments Off

avatar

7 Tips for Pitching Hyperlocal Media

Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content. | MORE »

1 Comment

avatar

5 Timeless Pitching Tips for PR Pros  

Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick. | MORE »

Comments Off

avatar

6 Tips for Getting the Most Out of a Freelance Writer

Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry. | MORE »

2 Comments

avatar

5 Ways to Put Senior Execs at Ease During Media Training 

Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training. | MORE »

Comments Off

avatar

As Mobile and Tablet Usage Soars, Video Opportunities Abound

New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets. | MORE »

Comments Off