Media Relations


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7 Steps to Taking Your Media Measurement to the Global Stage

Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead. | MORE »

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Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results. | MORE »

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Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results. | MORE »

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Looking for PR Magic? Pull Some Political Strategies Out of Your Hat

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use. | MORE »

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Looking for PR Magic? Pull Some Political Strategies Out of Your Hat

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use. | MORE »

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Perpetuating Public Advocacy: 5 Criteria for Success

Mindy Finn, partner at political communications firm Engage, provides five integral components for a modern public advocacy campaign, including social media initiatives and influencer targeting. | MORE »

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Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s. | MORE »

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Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s. | MORE »

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Exxon Writes Its Own PR Rules

Exxon kept quiet about its discovery of possibly 1 billion barrels of recoverable oil until its recent court battle with the federal government. | MORE »

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Macy’s Misses With Martha Recall

No company likes product recalls, but they do offer a way to communicate with customers on a more human level. | MORE »

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