Media Relations


avatar

5 Ways to Provide PR ‘Air Cover’ for the Sales Force

PR, while often thought of as more concerned with media relations than bottom-line results, can have a major role in supporting sales. Here are five ways in which PR and sales go hand-in-hand. | MORE »

Comments Off

avatar

How to Make a Slippery Media Pitch Stick

Alpaytac VP Caroline Sherman proposes five questions to consider when your pitches aren’t producing the placements you had hoped for. | MORE »

1 Comment

avatar

Request for Free Labor Comes With a Price for Obama Campaign

A poster design contest produces an expected outcome for the Obama team. | MORE »

1 Comment

avatar

Advances in Crisis Communications Tied to Social and Natural Upheavals 

At the PRSA Conference, John Deveney of Deveney Communication discussed trends and advancements in crisis response and suggested that communicators keep an eye on the Occupy Wall Street movement. | MORE »

Comments Off

avatar

CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation. | MORE »

Comments Off

avatar

CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation. | MORE »

Comments Off

avatar

Three Lessons in Building Your Local Reputation

Locally targeted media relations requires different strategies and tactics than national efforts. Drake University’s David Remund provides three lessons to maximize your local-based PR campaigns. | MORE »

Comments Off

avatar

When Pitching Deal Bloggers, Don’t Be Frugal With Information

Leah Ingram, founder of the Suddenly Frugal Blog, provides do’s and don’ts for pitching to deal bloggers and discusses which brand deals are blog-able. | MORE »

Comments Off

avatar

Increase Media Coverage By Tying Your Story to a Larger Trend

Got a story idea that doesn’t quite have the reach and appeal to land top national outlet coverage? Ogilvy PR Worldwide’s Chris Potter provides tips to maximize coverage by incorporating a story as part of a larger trend. | MORE »

Comments Off

avatar

How to Practice Media Basics—But With a Twist

When dealing with the media, don’t forget the tried-and-true tactics that have stood the test of media relations time—but be aware of the 24/7 nature of journalists’ lives. | MORE »

Comments Off