A panel of senior PR pros and journalists provided eight tactics for boosting media relations efforts.
I always thought the most dangerous athletes were National Football League players who delivered concussion-causing blows to the head. They have now been replaced by the former National Basketball Association star Dennis Rodman. Rodman, one… Continued
Karl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.
Nestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.
Former journalist David Sommers explains that PR pros must add value to reporters via social media.
President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.