Media Relations


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Case Study: Passionate Spokesman, Nimble Communications and Trackside Tweets Power Winning IndyCar Sponsorship

Novo Nordisk takes the fast track in promoting its diabetes product portfolio—putting the pedal to race car driver Charlie Kimball’s metal. | MORE »

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Keeping the Media at Bay: Counterintuitive Yet Often Necessary

While it is in the PR professional’s DNA to want to get the word out when it comes to news about their organization or client, sometimes it is smart—and necessary—to scale back the outreach. | MORE »

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6 Tips for Message Clarity During a Crisis 

Tips 1 & 2: Lay off the confusing legal jargon and ax the acronyms. | MORE »

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Keeping the Media at Bay: Counterintuitive Yet Often Necessary

There are situations when tooting your organization’s horn must cease, and media deflection must begin. | MORE »

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BC Hydro’s PR Investment May Reap Powerful Rewards

British Columbia’s electric utility company is loading up on PR research and consultation in advance of major price hikes. | MORE »

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5 Ways to Reinvent the Press Release With SEO

The press release still plays an important role in media relations, and Cision’s Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements. | MORE »

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Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results

Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care’s revamped online newsroom. | MORE »

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Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results

Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care’s revamped online newsroom. | MORE »

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How PR Can Forge Peaceful Coexistence With Wikipedia

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia. | MORE »

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How PR Can Forge Peaceful Coexistence With Wikipedia

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia. | MORE »

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