Media Relations


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How to Harness the Power of the Exclusive Story

With the right strategy, an exclusive can make your story’s importance rise significantly. | MORE »

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6 Things Steve Jobs Taught Us About Writing Press Releases

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases. | MORE »

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6 Things Steve Jobs Taught Us About Writing Press Releases

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases. | MORE »

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2012 CSR Awards: Recycling

Co-Winner: HanesBrands and O’Malley Hansen Communications – Using Green for Good in Latin America HanesBrands has a significant manufacturing presence in El Salvador, Honduras and the Dominican Republic and focuses CSR efforts there in two … | MORE »

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2012 CSR Awards: Media Relations

NASCAR and Aspire Communications fostered one-on-one conversations with the media for two major events CSR events to earn more than 500 million total media impressions. | MORE »

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2012 CSR Awards: Media Relations

NASCAR and Aspire Communications fostered one-on-one conversations with the media for two major events CSR events to earn more than 500 million total media impressions. | MORE »

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2012 CSR Awards: Green PR Campaign

Winner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign The issue of deforestation is important to Timberland—the footwear company’s logo is a tree, after all. In recent years, Timberland has tapped the interactive … | MORE »

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2012 CSR Awards: CSR on a Shoestring

The French Will Never Forget and Euro RSCG Worldwide PR earned international media coverage for its campaign to mark the 10th anniversary of 9/11. | MORE »

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2012 CSR Awards: CSR on a Shoestring

The French Will Never Forget and Euro RSCG Worldwide PR earned international media coverage for its campaign to mark the 10th anniversary of 9/11. | MORE »

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Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year

Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923. | MORE »

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