PR, while often thought of as more concerned with media relations than bottom-line results, can have a major role in supporting sales. Here are five ways in which PR and sales go hand-in-hand.
Alpaytac VP Caroline Sherman proposes five questions to consider when your pitches aren’t producing the placements you had hoped for.
A poster design contest produces an expected outcome for the Obama team.
At the PRSA Conference, John Deveney of Deveney Communication discussed trends and advancements in crisis response and suggested that communicators keep an eye on the Occupy Wall Street movement.
CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show
Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.
Locally targeted media relations requires different strategies and tactics than national efforts. Drake University’s David Remund provides three lessons to maximize your local-based PR campaigns.
Leah Ingram, founder of the Suddenly Frugal Blog, provides do’s and don’ts for pitching to deal bloggers and discusses which brand deals are blog-able.
Got a story idea that doesn’t quite have the reach and appeal to land top national outlet coverage? Ogilvy PR Worldwide’s Chris Potter provides tips to maximize coverage by incorporating a story as part of a larger trend.
When dealing with the media, don’t forget the tried-and-true tactics that have stood the test of media relations time—but be aware of the 24/7 nature of journalists’ lives.