Media Relations

Press Outreach Skills Still Considered Most Important in PR

April 29th, 2013 by

Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.

Friday’s Uses the Mayan Calendar to Remind Consumers of Origin of Its Name and Rally The Call to Party

April 29th, 2013 by

It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?

6 Tips for Writing Better Email Subject Lines to Media

April 25th, 2013 by

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

6 Tips for Perfecting Press-Release Headlines

April 23rd, 2013 by

A press release headline is often where the first impression is made on journalists and readers.

A Different Take on the Crisis PR Checklist

April 23rd, 2013 by

PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.

How to Implement a Newsroom Mentality

April 22nd, 2013 by

As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.

Authenticity Key to Survival on Social Channels, Say Digital Leaders at PR News’ Big 3 Conference

April 19th, 2013 by

More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.

Learning from Bieber: Promote Your Brand In Only the Right Channels

April 15th, 2013 by

Justin Bieber’s visit to the Anne Frank House in Amsterdam serves as a cautionary tale: choose wisely which vehicles you choose to promote yourself or your brand.

5 Tips to Follow when Writing Press Releases

April 15th, 2013 by

Taking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps.

4 Ways to Rehabilitate a Sullied Image

April 10th, 2013 by

What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine?