Press releases are an effective way to get a message out to a large number of media outlets. Unfortunately, that isn’t the end goal of most businesses.
Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.
Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention.
Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven ReportMay 20th, 2013 by PR News
Skiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.
Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.
Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.
Here are a few crucial writing tips that PR professionals need to incorporate now.
Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.