Media Relations

NBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse.

With the popularity of digital gaming, especially with millennials, top brands like Nissan and SAPP are gamifying campaigns, hoping to achieve business goals by raising the fun factor.

The Twitter Chat, where Twitter users meet at a pre-determined time to discuss a topic, is an increasingly popular way for PR pros to cultivate relationships and spread messages.

When an organization’s response (or lack thereof) only helps to prolong a crisis.

The revenge of old media, the popularity of PR and IHOP’s new dish.

To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media.

Standing out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition.

Years ago—during a time before the Internet—PR and marketing executives, not to mention advertisers, were talking about the future of television, specifically the television commercial. VCRs (remember them?) were coming on the scene, and the… Continued

The new definition of owned media is simple: If we create and approve content, it’s owned. It wasn’t long ago when owned media simply was the content on our website. Today owned media has moved from being a site to becoming how a customer experiences the brand’s voice.

PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.