Media Relations

3 Tactics to Boost the Impact of Your Press Releases

May 16th, 2013 by

Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.

Writing Pointers Every Communications Pro Should Memorize — Today

May 14th, 2013 by

Here are a few crucial writing tips that PR professionals need to incorporate now.

In Containing Damage, If You Can’t Be Substantive Don’t Say Anything At All

May 13th, 2013 by

Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.

PR Expert Weighs in on McDonald’s Charles Ramsey Tweet

May 9th, 2013 by

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.

How to Use Great Writing to Draw Stakeholders In, Not Scare Them Away

May 6th, 2013 by

Great communicators are usually great writers, and great writers create great PR.

7 Key Communications Takeaways from Iron Man 3

May 6th, 2013 by

Like many CEOs, Iron Man alter-ego Tony Stark could use some media training.

‘See Below’ for 15 Email Pet Peeves

May 3rd, 2013 by

You may think you’re in communications, but you’re really in inbox management.

Five Tips for The Digital Pitch

May 1st, 2013 by

Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.

Press Outreach Skills Still Considered Most Important in PR

April 29th, 2013 by

Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.

Friday’s Uses the Mayan Calendar to Remind Consumers of Origin of Its Name and Rally The Call to Party

April 29th, 2013 by

It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?