Media Relations

5 Tips to Follow when Writing Press Releases

April 15th, 2013 by

Taking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps.

4 Ways to Rehabilitate a Sullied Image

April 10th, 2013 by

What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine?

5 Ways to Turn Off Journalists When Pitching Your Story

April 4th, 2013 by

To make life a little easier, here are some things not to do when pitching journalists.

Rutgers Fires Coach Amidst PR Controversy

April 3rd, 2013 by

As March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday… Continued

CaseStudy: Tech Brand ‘Graphically’ Illustrates Power of Research And Visuals to Communicate Thought Leadership

March 27th, 2013 by

To communicate thought leadership in the tech space, Lewis PR used compelling infographics to illuminate Unisys’ research.

Infographic: Most Overused Words in Press Releases

March 27th, 2013 by

Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.

Media Relations on Twitter: a Risk Worth Taking

March 22nd, 2013 by

Douglas Brundage, chief digital strategist at the Gansevoort Hotel Group, explains how PR pros can use Twitter to connect with the media.

10 Ways to Become a Better PR Writer

March 21st, 2013 by

Here are ten ways to train your eyes and ears to “think like a journalist” within your organization or client.

8 Tips on How to Master Media Relations

March 20th, 2013 by

A panel of senior PR pros and journalists provided eight tactics for boosting media relations efforts.

The Biggest PR Trends from 2013 SXSW

March 15th, 2013 by

Melissa Todisco, VP at Hunter PR, provided PR News with some boots-on-the-ground coverage from this year’s gathering in Austin.