Media Relations


avatar

5 Tips from the PR News Digital PR Summit

Communicators packed the Westin Hotel in San Francisco to hear nine sessions covering critical digital/social PR issues. | MORE »

Comments Off

avatar

5 Ways Working in PR is Like Being on ‘Top Chef’

Teaser: Henson Consulting’s Katie Cosgrove provides five ways how PR is like the fiery furnaces featured on the “Top Chef.” | MORE »

1 Comment

avatar

Nestlé Opts for Scant Communication Strategy During Horse Meat Scandal

Nestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.  | MORE »

1 Comment

avatar

Twitter: A Powerful Tool for Anticipating Needs of the Media

Former journalist David Sommers explains that PR pros must add value to reporters via social media. | MORE »

Comments Off

avatar

4 Tips for Preparing Senior Executives for a Major Speech

President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation. | MORE »

1 Comment

avatar

2013 CSR Awards: Media Relations

Winner: Havas PR – When Breast Cancer Is Just the Beginning of the Story  Although a breast cancer diagnosis can seem like the end of a story at first, Havas PR discovered that when people … | MORE »

Comments Off

avatar

Editor’s Pick: Video of the Week (2/7)

This New York Times video explains some low maintenance video apps that are designed to turn your smartphone’s library into short films. | MORE »

Comments Off

avatar

Crisis Lessons Between a 30 Rock and a Hard Place

Stephanie Scott, social media specialist for American airlines, provides four lessons learned from the Alec Baldwin Words With Friends tweeting incident. | MORE »

2 Comments

avatar

6 Secrets to Writing a Killer Synopsis

A boring description of an interesting play or TV show will not have the desired effect on journalists—or their readers, viewers or listeners. | MORE »

Comments Off

avatar

7 Media Relations Tips for Joe Flacco and Co. While on the Super Bowl Circuit

Joe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop. | MORE »

Comments Off