Media Relations

How To Tell A Good Story and Inspire Your Audiences

July 29th, 2013 by

Not long ago I returned from three weeks traveling through India by myself. While planning this eight-city adventure, a voice inside my head kept telling me I was nuts: India?

Avoiding Chronic Mistakes in PR Measurement

July 29th, 2013 by

There was a time when PR professionals tried to demonstrate the value of their contributions by counting clips and calculating the cost of the placements, as if that space had been bought as advertising. That time was, sadly, now. I’m saddened to hear that that’s still the method some agencies and their clients use.

PR’s Role in Shaping Brand Perception Is Illustrated in Revival of Twinkies

July 29th, 2013 by

When Twinkies parent company Hostess went out of business late last year there was an outpouring of sentiment from millions of people for the spongy cake with the creamy filling, which dates back to 1930. Saying goodbye to such an iconic brand was hard to, er, swallow for a lot of older consumers, who equate Twinkies with their childhood.

Video Pick: Anthony Weiner’s Latest Apology Tour

July 25th, 2013 by

Anthony Weiner — or should we say “Carlos Danger” — is in the throes of a new crisis stemming from his apparent sexting habit. His poll numbers have already taken a huge hit, as reported by CNN.

Beyond Hearing: The Role of Listening in Communication Success

July 25th, 2013 by

Personally, most of us know that communication is more about listening than talking. As marketers and corporate communicators, however, our professional training has too often driven us to think of our job as the science of monitoring, followed by the art of persuasion.

PR Pros’ Top 5 Pet Peeves

July 24th, 2013 by

At PR News, we often write about how to stay on the good side of people like journalists or consumers. Yesterday, we decided to ask what really grinds your gears, as communications professionals.

How to Join the National Conversation

July 23rd, 2013 by

Becoming a leading voice on one of the hottest issues in the country is not easy. If you really want to move your brand ahead and get into true thought leadership space, one of the best ways is to become a credible source for a momentous national news story.

Colonel Sanders is the Latest Fast Food Icon to Be Put Out to Pasture

July 22nd, 2013 by

KFC has announced the retirement of its Colonel Sanders brand mascot. The Colonel was a likeness of the restaurant’s founder, Harland Sanders, and is just the latest fast food icon to be faded out to make way for new brand appeals.

Case Study: As Internet Addiction; Increases, an Agency Uses Social Media to Promote Reboot’s ‘National Day of Unplugging’

July 22nd, 2013 by

In this digital age, many Americans have a hard time stepping away from their hand-held devices. The annual National Day of Unplugging (NDU) encourages the world to take a break from technology for just 24 hours and remember that there’s more to life than staring into your screens all day.

When C-Level Execs’ Personal Beliefs Compromise The Brand

July 22nd, 2013 by

Soon after the U.S. Supreme Court in June ruled the Defense of Marriage Act unconstitutional, Chick-fil-A President-COO Dan Cathy chimed in on his Twitter account about the decision.