Media Relations


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Navistar Wins Platinum PR Award for ‘A Boss Saves Jobs, Helps the Community’ Campaign

Navistar’s communications team took one of its employee’s ideas to pay workers to conduct community volunteer work and promoted the concept photo and video coverage for local and national media. | MORE »

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From Show Previews to Exclusive Functions: How to Reach Trade Show Media

TradeShow Teacher Linda Musgrove provides tips on how to capture the media’s attention and make the biggest splash at trade shows. | MORE »

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From Show Previews to Exclusive Functions: How to Reach Trade Show Media

TradeShow Teacher Linda Musgrove provides tips on how to capture the media’s attention and make the biggest splash at trade shows. | MORE »

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CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence

Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009. | MORE »

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Mining Internal Stories Can Be a Psychological Exercise

Worklore president Elizabeth Doty explains how to leverage an organization’s greatest asset—its employees—to produce great content stories. | MORE »

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CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence

Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009. | MORE »

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Will Cuomo’s New Transparency Pass the Crisis Test? 

After being accused of non-transparent practices, New York Gov. Andrew Cuomo has launched a Web site that makes his official schedule public domain. | MORE »

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Netflix: Is Hastings’ Mea Culpa Too Little, Too Late?

The Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service? | MORE »

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Netflix: Is Hastings’ Mea Culpa Too Little, Too Late?

The Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service? | MORE »

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Flirting With Disaster: Five Avoidable Missteps During a Crisis

While much has been written about surefire crisis management steps, NYU’s John Doorley discusses five predictable tripping points organizations typically engage in when a crisis breaks. | MORE »

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