Media Relations

‘Branded Content’ Means Nothing to Google—Relevant Content Is What It’s All About

May 29th, 2013 by

How people find content should be a determining factor in the kind of content you produce, says
Content Marketing Boot Camp speaker Buddy Scalera of Ogilvy CommonHealth Worldwide.

Online Press Releases Can Be An Effective Vehicle To Drive Lead-Gen

May 27th, 2013 by

Press releases are an effective way to get a message out to a large number of media outlets. Unfortunately, that isn’t the end goal of most businesses.

When Using Quotes in Your Writing, Make Sure They Pop

May 22nd, 2013 by

Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.

The No. 1 Way to Avoid Typos

May 20th, 2013 by

Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.

Deploying Online Market Research To Spark Better Media Relations

May 20th, 2013 by

Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention.

Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven Report

May 20th, 2013 by

Skiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.

Melding Your Offline and Online Communications

May 20th, 2013 by

As communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.

Writing Bootcamp: Storytelling and Editing are the Pillars of Successful PR Communications

May 16th, 2013 by

Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.

3 Tactics to Boost the Impact of Your Press Releases

May 16th, 2013 by

Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.

Writing Pointers Every Communications Pro Should Memorize — Today

May 14th, 2013 by

Here are a few crucial writing tips that PR professionals need to incorporate now.