Media Relations


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15 Steps to Social Media News Release Success

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release. | MORE »

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5 Ways to Provide PR ‘Air Cover’ for the Sales Force

PR, while often thought of as more concerned with media relations than bottom-line results, can have a major role in supporting sales. Here are five ways in which PR and sales go hand-in-hand. | MORE »

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How to Make a Slippery Media Pitch Stick

Alpaytac VP Caroline Sherman proposes five questions to consider when your pitches aren’t producing the placements you had hoped for. | MORE »

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Request for Free Labor Comes With a Price for Obama Campaign

A poster design contest produces an expected outcome for the Obama team. | MORE »

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Advances in Crisis Communications Tied to Social and Natural Upheavals 

At the PRSA Conference, John Deveney of Deveney Communication discussed trends and advancements in crisis response and suggested that communicators keep an eye on the Occupy Wall Street movement. | MORE »

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CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation. | MORE »

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CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation. | MORE »

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Three Lessons in Building Your Local Reputation

Locally targeted media relations requires different strategies and tactics than national efforts. Drake University’s David Remund provides three lessons to maximize your local-based PR campaigns. | MORE »

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Spectacular Flameouts: In PR, Failure Is Not an Option, It’s a Given

PR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them. | MORE »

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When Pitching Deal Bloggers, Don’t Be Frugal With Information

Leah Ingram, founder of the Suddenly Frugal Blog, provides do’s and don’ts for pitching to deal bloggers and discusses which brand deals are blog-able. | MORE »

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