It’s been a busy two days for the U.S. Supreme Court. On June 25, the court ruled that under the Affordable Care Act the federal government can provide nationwide tax subsidies to help people buy health insurance. This morning, the Supreme Court ruled that the U.S. Constitution guarantees a nationwide right to same-sex marriage.
Media Relations
How 5 Retail Brands Responded to #TakeItDown and Banned the Confederate Flag
June 24th, 2015 by Brian GreeneMerchandise displaying the Confederate battle flag is swiftly being prohibited from sale by major retailers in what has turned into a nationwide movement sparked by the killing of nine people at a historic black church in Charleston, S.C., last week.
Who Media Trained Brian Williams?
June 23rd, 2015 by Andrew D. GilmanBrian Williams’ “apology” interview with Matt Lauer has been panned by most reviewers. If Williams’ goal was to prove that he is ready to be reinstated as the anchor on NBC Nightly News—now or in the future—he didn’t accomplish it.
Building Successful Media Partnerships for Your Brand
June 19th, 2015 by Jennifer RisiIn an ideal partnership a brand and its media partner will share a like-minded audience, and both parties will have clear goals in mind for the campaign.
5 Nonverbal Crisis Communications Tips
June 16th, 2015 by Richard BrownellIn a crisis situation, your physical presence can say just as much as the message you are delivering.
Would You Like Ice Cream with Your Omelette? How to Surprise, Delight and Build Loyalty
June 15th, 2015 by Diane SchwartzIt’s not every day that you get a free scoop of ice cream with your bacon and eggs, unless you’re eating breakfast at Lou Mitchell’s. The iconic Chicago diner has been surprising first-time customers and… Continued
Pitching with Video: How to Shoot and Other Tips
June 15th, 2015 by PRNEWSAs newsrooms are squeezed to produce additional content with fewer reporters and editors, pitching the media using video can help fill the void since the video pitch also can be repurposed as content.
The Week in PR, June 8 – June 15
June 15th, 2015 by PRNEWSNBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse.
Get on Board: 4 Ways to Gamify Your Brand and Recruit Advocates
June 15th, 2015 by PRNEWSWith the popularity of digital gaming, especially with millennials, top brands like Nissan and SAPP are gamifying campaigns, hoping to achieve business goals by raising the fun factor.
10 Twitter Chat Tips Sure to Spark Engagement
June 15th, 2015 by PRNEWSThe Twitter Chat, where Twitter users meet at a pre-determined time to discuss a topic, is an increasingly popular way for PR pros to cultivate relationships and spread messages.