Media Relations


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Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process. | MORE »

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Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process. | MORE »

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Case Study: We Hold This Truth… Innovation Effort Drives Fans in Person and Online to Declare on the Dotted Line

Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war | MORE »

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Top 10 Mom Communications and Marketing Trends

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers. | MORE »

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Four Media Tricks of the Trade to Watch Out for During a Crisis

Imprimis PR CEO Aman Gupta discusses and prescribes actions to combat four sly media tactics often used during an organizational crisis. | MORE »

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Top 10 Mom Communications and Marketing Trends

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers. | MORE »

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Four Tips for Creating a Seamless Media Center

Looking to create a one-stop digital shop for inquiring media? Covalent Logic’s Stafford Kendall provides four ways to make your organization’s media center pop. | MORE »

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PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012. | MORE »

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PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012. | MORE »

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Case Study: Sly Messaging and a Personal Media Relations Touch Help Drive Global Buzz Around Hilton’s Spa Launch

To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn’t hurt, either. | MORE »

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