Media Relations


avatar

4 Tips for Great Storytelling: For Public Relations and Life

Professional storyteller Slash Coleman provides four tips on how to construct stories to appeal to audiences and boost communications efforts. | MORE »

Comments Off

avatar

How to Write for Journalists and Make Their Jobs Easier

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier. | MORE »

Comments Off

avatar

How to Write for Journalists and Make Their Jobs Easier

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier. | MORE »

Comments Off

avatar

Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup. | MORE »

Comments Off

avatar

Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup. | MORE »

Comments Off

avatar

Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy. | MORE »

Comments Off

avatar

Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy. | MORE »

Comments Off

avatar

PR Lessons to Be Learned From the Costa Concordia Tragedy

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices. | MORE »

1 Comment

avatar

PR Lessons to Be Learned From the Costa Concordia Tragedy

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices. | MORE »

Comments Off

avatar

Preparing for a Global PR Battle: Understand Cultures, Influencers

Access Communications’ Brian Regan provides four tips for conducting global media outreach. | MORE »

Comments Off