Media Relations

Using Comedy to Communicate the Message

June 10th, 2013 by

Making someone laugh is the most intimate connection we can create in a business environment. Humor is a powerful way to amplify a message as competition for the attention span increases exponentially.

Web Companies Tied to NSA Program Need To Come Clean

June 7th, 2013 by

Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.

Why All PR Professionals Need Media Contacts

June 6th, 2013 by

I made a concerted effort to harness the relationships that I had spent years developing and take them with me to the next stop on my career path.

Tips from Angelina Jolie and Michael Douglas on Controlling the Message

June 4th, 2013 by

Two world-famous celebrities, two disclosures, one dreaded disease: Who communicated the message better?

Try Being A Contrarian For Greater Media Success

June 4th, 2013 by

As readers of my past articles might know, I’m a strong believer in going against the grain regarding long held PR tenets. This is especially true when it comes to media relations. Here are several… Continued

Livestrong Foundation Communications Team Struggles to Overcome Negative Impact of Lance Armstrong

May 30th, 2013 by

This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.

‘Branded Content’ Means Nothing to Google—Relevant Content Is What It’s All About

May 29th, 2013 by

How people find content should be a determining factor in the kind of content you produce, says
Content Marketing Boot Camp speaker Buddy Scalera of Ogilvy CommonHealth Worldwide.

Online Press Releases Can Be An Effective Vehicle To Drive Lead-Gen

May 27th, 2013 by

Press releases are an effective way to get a message out to a large number of media outlets. Unfortunately, that isn’t the end goal of most businesses.

When Using Quotes in Your Writing, Make Sure They Pop

May 22nd, 2013 by

Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.

The No. 1 Way to Avoid Typos

May 20th, 2013 by

Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.