Media Relations

7 Secrets to Powerful Customer Testimonials

June 24th, 2013 by

As a PR professional you’re probably aware that client testimonials are an extremely powerful marketing tool. The reason they can be so effective is simple: While it’s fine for a business to tell customers and prospects how great its products or services are, it’s much more persuasive when people who have used those products or services sing the company’s praises.

10 Tips for Writing Strong Lead Paragraphs in News Releases

June 21st, 2013 by

The basics of writing great news releases are more important than ever. Outside of your headline, most of your focus should be on crafting a strong lead paragraph—that’s where your news release lives or dies.

6 Tips For an Effective Email Pitch

June 19th, 2013 by

Journalists get dozens of emails a day (if not more—depends on the journalist). Cutting through the clutter is a constant challenge for PR pros trying to get their pitches seen, let alone accepted.

To Inject Storytelling in Business Communications, Read the Masters

June 11th, 2013 by

How many times in the last 48 hours have you read or heard the phrase “content is king”? Maybe people think that if you chant it enough times it’ll be true. But we know in our hearts that it’s not true—some content is king, but not all of it.

3 Ways to Make It Easier for Journalists to Find PR Pros

June 10th, 2013 by

“” is not an email address to a journalist—it’s a red flag.

How to Generate News When Your Brand or Client Doesn’t Have Any

June 10th, 2013 by

Companies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times.

Using Comedy to Communicate the Message

June 10th, 2013 by

Making someone laugh is the most intimate connection we can create in a business environment. Humor is a powerful way to amplify a message as competition for the attention span increases exponentially.

Web Companies Tied to NSA Program Need To Come Clean

June 7th, 2013 by

Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.

Why All PR Professionals Need Media Contacts

June 6th, 2013 by

I made a concerted effort to harness the relationships that I had spent years developing and take them with me to the next stop on my career path.

Tips from Angelina Jolie and Michael Douglas on Controlling the Message

June 4th, 2013 by

Two world-famous celebrities, two disclosures, one dreaded disease: Who communicated the message better?