Media Relations

4 Ways to Keep Your Brand in the News When There Is No News

July 5th, 2013 by

Media relations can be a real challenge for your brand when there is no real news to offer—no new product or service, no upgrade, no high-profile hire, no acquisition, no new financials to report.

Tips for Stellar Email Pitches and Media Relations Success

July 2nd, 2013 by

Peruse any journalist’s Twitter account and you’re bound to find a tweet about a terrible pitch they’ve received. Media relations is one of the most important skills for PR professionals to master, and email pitches are a crucial piece of the puzzle.

Will PR Take the Fall for JLo’s Serenade in Turkmenistan?

July 1st, 2013 by

On Saturday, Jennifer Lopez sang Happy Birthday to Turkmenistan’s president, Gurbanguly M. Berdimuhamedov. Today, there’s PR hell to pay.

Dialing Up More Serialized Content: There is No Stop and Start, Just Go

July 1st, 2013 by

For the last several years PR agency Peppercomm has worked with Nikon to promote the Nikon Small World photomicrography contest, which features up-close-and-personal views of everything from algae and bugs to beautiful landscapes. Previously, Peppercomm deployed its PR efforts around the winning entries, which offered a relatively small window—perhaps a few weeks or so—to get the word out and pitch the media to cover the contest and the results.

Video Pick: Paula Deen’s Today Show Non-Apology

June 27th, 2013 by

It’s been a little more than a week since we learned about Paula Deen’s damning deposition, in which the food queen uttered the ‘N’ word. But in that time Deen’s “sweet grandmother” image has suffered irreparable damage

The Stylebook to Help PR Pros Create Their Own Writing Style

June 24th, 2013 by

If PR pros want to improve their writing skills, perhaps they need to carve out some time to read Charles Dickens, Vladimir Nabokov, F. Scott Fitzgerald and other literary lions whose writing talents have transcended the generations. It’s one piece of advice for how PR pros can improve their writing skills, compliments of Beth Haiken, VP of corporate citizenship and communications at WayPoint Homes.

4 Lessons Your Brand Can Learn From The Twinkies Revival

June 24th, 2013 by

Twinkies connoisseurs rejoice. Hostess on Sunday announced that the spongy yellow confection is returning to shelves on July 15.

7 Secrets to Powerful Customer Testimonials

June 24th, 2013 by

As a PR professional you’re probably aware that client testimonials are an extremely powerful marketing tool. The reason they can be so effective is simple: While it’s fine for a business to tell customers and prospects how great its products or services are, it’s much more persuasive when people who have used those products or services sing the company’s praises.

10 Tips for Writing Strong Lead Paragraphs in News Releases

June 21st, 2013 by

The basics of writing great news releases are more important than ever. Outside of your headline, most of your focus should be on crafting a strong lead paragraph—that’s where your news release lives or dies.

6 Tips For an Effective Email Pitch

June 19th, 2013 by

Journalists get dozens of emails a day (if not more—depends on the journalist). Cutting through the clutter is a constant challenge for PR pros trying to get their pitches seen, let alone accepted.