Media Relations


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Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a

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Euro Bankers’ Tapping of Former BP PR Rep Has Its Own PR Implications

The man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers.

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Digital Media Radically Transforming Marcom Process

The majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.

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Tip Sheet: How to Choose a Monitoring & Measurement Firm

Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies.

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Going Long Term: 4 Tips for Sustaining a PR Campaign

Conover Tuttle Pace SVP and partner Brian Heffron offers tips on how to keep feeding the media for sustained coverage.

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Costa Cruises Leaves Gaps in Allegra Story You Can Run a Ship Through

While the Costa Allegra is being towed slowly to Seychelles, Costa Cruises continues to leave out one of the five W’s: Why?

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Allred’s E-Mail Mistake Does Damage to Reputation

By accidentally revealing a media list of 380 people, attorney Gloria Allred did little to dispel a gnawing reputation issue.

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Sponsorship Measurement: 4 Ways to Prove Positive ROI

Jim Andrews, SVP of content strategy at sponsorship consulting company IEG, provides four tactics to measure sponsorship success against business goals.

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Don’t Throw Up An Airball: 4 Tips for Capitalizing on Great News

Solomon McCown owner Ashley McCown provides four tips for boosting communications around an influx of good news—a reverse crisis of sorts.

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Former Times Chief’s New Gig Further Blurs Media/PR Divide

Former New York Times Company CEO Janet Robinson has joined Fleishman-Hillard’s international advisory board, bringing the converging worlds of media and PR that much closer.

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