Making someone laugh is the most intimate connection we can create in a business environment. Humor is a powerful way to amplify a message as competition for the attention span increases exponentially.
Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.
Two world-famous celebrities, two disclosures, one dreaded disease: Who communicated the message better?
This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.
How people find content should be a determining factor in the kind of content you produce, says
Content Marketing Boot Camp speaker Buddy Scalera of Ogilvy CommonHealth Worldwide.
Press releases are an effective way to get a message out to a large number of media outlets. Unfortunately, that isn’t the end goal of most businesses.
Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.