Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air Products
In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points.
In the aftermath of the Casey Anthony murder trial, a PR firm is offering pro bono services to the jurors to help them deal with the media.
Allegations of the hacking of a murdered girl’s phone have led to a staunch defense of a News International executive instead of a focus on phone hacking victims and their families.
Martin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber.
Combining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends.
To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met.
Bottom Line Communications’ Bill Bradley’s MBA scorecard can help determine the effectiveness of media coverage and pinpoint areas of success and weakness in your PR efforts.
The Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts.
Media coach Jeanne Wolf provides advice on how to answer tough questions with poise—without lulling an audience to sleep.