Media Relations

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Wanted: Content Strategists With PR Savvy

July 10th, 2013 by

Marketers and PR professionals keep hearing the drumbeat of content marketing. And it takes a great content strategist to pick up this beat and produce the right kind of content for the right channel.

How to Improve Crisis Management in Universities

July 9th, 2013 by

The experiences of Penn State and Rutgers show how cultures with lax oversight, athletic-department hubris and the failures of effective university leadership can sink well-cultivated reputations for learning and integrity.

As Details of Asiana Airlines Crash Emerge, the Company Faces a Crisis With Transparency

July 8th, 2013 by

In the immediate aftermath of the tragic plane crash on July 6, Asiana Airlines has been forthcoming with its findings, regardless of how the facts will reflect on the company.

Storytelling Skills the Secret Ingredient in Coca-Cola’s Digital Formula

July 5th, 2013 by

Ashley Callahan, who manages content development for Coca-Cola Journey and who will be leading an online storytelling session at PR News’ Aug. 5 Writing Boot Camp in San Francisco, notes that her company prizes storytelling skills, deeming them essential to building audiences in the crowded digital landscape.

4 Ways to Keep Your Brand in the News When There Is No News

July 5th, 2013 by

Media relations can be a real challenge for your brand when there is no real news to offer—no new product or service, no upgrade, no high-profile hire, no acquisition, no new financials to report.

Tips for Stellar Email Pitches and Media Relations Success

July 2nd, 2013 by

Peruse any journalist’s Twitter account and you’re bound to find a tweet about a terrible pitch they’ve received. Media relations is one of the most important skills for PR professionals to master, and email pitches are a crucial piece of the puzzle.

Will PR Take the Fall for JLo’s Serenade in Turkmenistan?

July 1st, 2013 by

On Saturday, Jennifer Lopez sang Happy Birthday to Turkmenistan’s president, Gurbanguly M. Berdimuhamedov. Today, there’s PR hell to pay.

Dialing Up More Serialized Content: There is No Stop and Start, Just Go

July 1st, 2013 by

For the last several years PR agency Peppercomm has worked with Nikon to promote the Nikon Small World photomicrography contest, which features up-close-and-personal views of everything from algae and bugs to beautiful landscapes. Previously, Peppercomm deployed its PR efforts around the winning entries, which offered a relatively small window—perhaps a few weeks or so—to get the word out and pitch the media to cover the contest and the results.

Video Pick: Paula Deen’s Today Show Non-Apology

June 27th, 2013 by

It’s been a little more than a week since we learned about Paula Deen’s damning deposition, in which the food queen uttered the ‘N’ word. But in that time Deen’s “sweet grandmother” image has suffered irreparable damage

The Stylebook to Help PR Pros Create Their Own Writing Style

June 24th, 2013 by

If PR pros want to improve their writing skills, perhaps they need to carve out some time to read Charles Dickens, Vladimir Nabokov, F. Scott Fitzgerald and other literary lions whose writing talents have transcended the generations. It’s one piece of advice for how PR pros can improve their writing skills, compliments of Beth Haiken, VP of corporate citizenship and communications at WayPoint Homes.