Media Relations

When PR Events Go Awry

August 14th, 2013 by

When putting together a PR event or promotional stunt, communicators need to consider the law of unintended consequences. The folks at LG didn’t think about that, apparently, when they started a race in Seoul to grab smartphone vouchers hanging from helium balloons, resulting in 20 people being injured and seven sent to the hospital.

Be a Siren, Not a Car Alarm: When Less is More in PR

August 13th, 2013 by

When we practice good pitching techniques and follow up in a convenient fashion, we’re regarded in the newsrooms we serve as the blaring siren of an emergency vehicle. Bad pitching and inconvenient follow-up comes across as the continual alarm of a minivan. I

Does Your Content Pass the ‘So What’ Test?

August 9th, 2013 by

With the deluge of data rushing at journalists on a daily basis, there’s a key question you should ask before you send along that press release: So what? If your latest “news” doesn’t have a satisfying answer to that question, you may as well send it to the abyss.

PR News Shines Spotlight on Top Work by PR Agencies

August 9th, 2013 by

PR News’ PR Agency Elite Awards recognize agencies in 23 practice areas, such as branding, business to business, community relations, crisis management, digital/social media, internal communications, media relations, mulitcultural PR, nonprofit/association and reputation management. All of the finalists will be celebrated at a luncheon on Sept. 10, 2013 at the Grand Hyatt in New York.

How to Get Your Press Release Quotes Used by the Media

August 8th, 2013 by

A great quotation can be the perfect bait for a journalist and, as New York University’s Don Bates says, “because they’re someone’s ‘own’ words, editors will almost never edit them except to correct a grammatical error.”

Google Debuts In-Depth Articles (Another Chance to Boost Your SEO Efforts)

August 8th, 2013 by

Google is launching a new feature that will display three in-depth authoritative articles that will complement search. Sources can vary depending on search topic.

4 Essentials for Communications that Connect with Any Audience

August 5th, 2013 by

The opening session of the PR News Writing Boot Camp kicked off with quotes from some of the great ones—not public relations superstars, mind you, but literary geniuses such as Sylvia Plath, Herman Melville and Gabriel García Márquez.

5 Things a PR Pro Can’t Live Without

August 5th, 2013 by

Everyone has that one item he or she simply can’t live without. PR News asked its readers on Facebook to tell us exactly what that thing is, and the results are in.

Use Big Data To Build Your Brand

August 5th, 2013 by

Communications professionals spend a lot of time talking about Big Data these days. A keyword search for the term on PR Newswire yields about 500 press releases issued

Media Changes Force Agencies To Rethink Their Client Relationships

August 5th, 2013 by

Eric Morgenstern, president-CEO of Morningstar Communications , had just finished a client meeting at Blue Cross Blue Shield of Kansas City last week when he went over to the company’s kitchen, opened the