When pitching a journalist via email, you have about five seconds to grab his/her attention—and that’s if it’s a slow day in the newsroom.
Media Relations
How an Integrated Media Campaign Tackled the Delicate Subject of Childhood Obesity
July 13th, 2015 by Krisleigh HoermannIn 2013, the American Heart Association|American Stroke Association (AHA/ASA) shifted its focus from PR programs solely supporting the group’s original mission of preventing heart disease, to engaging segments of the population to expand the fight against both heart disease and stroke.
The Week in PR, July 6- July 13
July 13th, 2015 by PRNEWSBurson-Marsteller rolls out a new Cuba offering, Toyota’s PR chief resigns and the latest Reputation Institute rankings.
4 Questions for Ben Parr: Igniting a Bonfire of Attention for Your Brand
July 10th, 2015 by Steve GoldsteinAt PR News’ Big 4 Social Media Conference, “Captivology” author Ben Parr will discuss the practical applications of his findings about the deep-rooted, primal nature of human attention, and how technology has altered the way attention is captured.
This One Simple Question Can Transform Your Business Relationships
July 9th, 2015 by Diane SchwartzThe moving company that assisted with our house move last week sent us a hard-working crew. Hauling boxes and furniture to and fro, they didn’t spend much time chatting, but when they did they usually… Continued
Media Relations Lessons From the Supreme Court’s Obamacare Ruling
July 1st, 2015 by Theresa MasnikLast week’s landmark Supreme Court decision to preserve Obamacare subsidies drew attention from national media in every corner of the country, as commentators and reporters had been speculating about the ruling and its potential fallout weeks before it came down.
Donald Trump: The Great Communicator?
June 30th, 2015 by Brian GreeneLove him, hate him or ignore him, Donald Trump has his own unique style of public relations and persona shaping: Never apologize, never go on the defensive. As far as communications strategies go, it’s a bold one—but for him and for the Trump brand, it works.
Writer, Teach Thyself
June 29th, 2015 by Steve GoldsteinWrite exceedingly well and you’ll increase your chances of succeeding in your workplace and in the job market. Write poorly and you’ll increase the burden of work for your colleagues and be seen as potentially expendable in economic downturns. That’s just how it is. This is doubly true if you’re a PR professional or journalist. […]
Writer, Teach Thyself
June 29th, 2015 by Steve GoldsteinWrite exceedingly well and you’ll increase your chances of succeeding in your workplace and in the job market. Write poorly and you’ll increase the burden of work for your colleagues and be seen as potentially… Continued
How LEGO’s Global Innovation STEM Award Program Cut Through the Media Clutter
June 29th, 2015 by PRNEWSThe 2014 FIRST LEGO League Global Innovation Award program provides an example of how non-profit organizations can get on the media map and increase awareness with stakeholders.