Email is still preferred to social media when pitching journalists because it allows you to really control your message and provide details.
Media Relations
How an Entire City Was Rebranded on a Shoestring Budget
August 14th, 2015 by Mark RenfreeNebo Agency and its partners set out to alter the perception of Atlanta to reflect the cultural, technological and financial powerhouse that it is.
How to Increase Your Press Release ROI
August 13th, 2015 by Vilan TrubYou can improve the effectiveness, reach and impact of your press releases by following these 8 simple steps.
4 Steps Beyond the Media Pitch: Get the Coverage Results You Want
August 12th, 2015 by Jane VadenReaching out to reporters can be a laborious process, but providing them with useful information and fostering those relationships can help you reach your coverage goals.
5 Ways to Make the Most of an In-Person Briefing
August 11th, 2015 by Matthew SchwartzGetting face time with reporters who cover your sector doesn’t ensure that they’ll give your story/company/campaign coverage—although that’s certainly a possibility—but it should go a long way in helping to cultivate the relationship and put your company on a short list of sources.
Report Card: Cosby, Planned Parenthood Diverge on Strategy and Effectiveness
August 10th, 2015 by Katie Paine, CEO, paine publishingThere is nothing pretty about the Planned Parenthood crisis or the situation confronting Bill Cosby. Abortion and sexual assault are controversial and uncomfortable topics. Both are indicative of how society traditionally has viewed subjects that no one wanted to talk about—and how that is changing rapidly.
3 Case Studies from Organizations Making Press Releases Work More Effectively
August 10th, 2015 by PRNEWSWriting obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their messages. Yet the nature of the press release is changing.
7 Points to Consider When Your Brand Gets Involved in Social Issues
August 4th, 2015 by Julie LellisYour brand’s social or political action is likely to catch the attention of the audiences that care about you the most—and those who don’t. Are you prepared to respond quickly and responsibly if questions come up?
3 Ways to Cut Through in the Shark Days of Summer
July 31st, 2015 by Steve GoldsteinWe’ve reached the point in summer when the accumulation of heat and humidity slows the reflexes and thought processes. This is when stories about shark attacks dominate news cycles. Calculated, outrageous statements by politicians running… Continued
Trump’s Personal Brand ‘Crisis’ a Lesson for Communicators
July 27th, 2015 by David JohnsonBrands can rebound after a crisis if they are true and authentic to their identity during that crisis. What will happen to Donald Trump’s brand after his presidential campaign ends?