Search the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How dare they revert to PR! Why is it still newsworthy when PR is called to the rescue or joins a […]
Media Relations
We Need to Dispel These 5 PR Myths
August 24th, 2015 by Diane SchwartzSearch the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How… Continued
3 Grammar Mistakes You’ll Probably Make This Week
August 24th, 2015 by Mark RenfreeLet’s take some time to consider a few of the more common grammatical mistakes that can seep into your writing.
7 Public Speaking Rules to Live By
August 20th, 2015 by Richard BrownellIt’s easy to assume that all people in positions of authority are naturally good public speakers. Here are some tips that good public speakers follow to look natural at the podium.
‘PR’ Stands for ‘Public Relations,’ in Case Your CEO Forgot
August 20th, 2015 by Steve GoldsteinSubway must want this year to end quickly. Jared Fogle, the company-created celebrity spokesperson, this week agreed to plead guilty of traveling to engage in illicit sexual conduct with a minor and the distribution and… Continued
PR News Taps Journalist Seth Arenstein to Lead Premium Content Strategy
August 18th, 2015 by Steve GoldsteinVeteran journalist Seth Arenstein has been named editor of PR News’ cornerstone weekly premium publication and will lead the media brand’s premium content products.
6 Thought Leadership Tips for PR Pros
August 18th, 2015 by Sandra CoyleIn today’s social age, potential clients are making business choices based on the quality and visibility of your brand’s thought leadership before they engage with you.
Week in PR
August 18th, 2015 by PRNEWSWriting The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder?
Bezos’ Silence Haunts NYT Piece on Amazon’s Corporate Culture
August 17th, 2015 by Mark RenfreeThe voices of Amazon’s top executives—including Jeff Bezos, Amazon’s founder and chief executive—were equivocally missing from the New York Times’ narrative.
How to Get Your Media Pitches Read
August 17th, 2015 by PRNEWSEmail is still preferred to social media when pitching journalists because it allows you to really control your message and provide details.