The Wing Luke Museum of the Asian Pacific American Experience partnered with Copacino+Fujikado to drive attendance to its Bruce Lee exhibit.
Media Relations
How Bruce Lee’s Yellow Jumpsuit Drove Brand Awareness for an Unsung Museum
September 4th, 2015 by Mark RenfreeA Yearly List That Can Help You Communicate with Millennials
September 3rd, 2015 by Seth ArensteinSigns of the times: Jeb Bush goes on the offensive, attacking Donald Trump, but does so with a video on the Internet. Trump returns serve via Twitter and Instagram. Blue Bell Creameries, founded in 1907,… Continued
Redskins Twitter Fail Is a Lesson and a Reminder to Communicators
September 3rd, 2015 by Richard BrownellGood communicators know the rules of what and what not to do on Twitter. But let’s assume a bad tweet has escaped out into the world. How do you recover?
7 PR Leaders Weigh In on Way Ahead for Subway
August 31st, 2015 by Seth ArensteinWe asked PR thought leaders how they would counsel Subway during the next 3-5 months.
10 Tips for Using the PESO Model to Score Earned Media Coverage
August 30th, 2015 by Dave ArmonCompeting with the ratings-first and click-bait mentality of on-air and online news outlets can be a lesson in futility for PR pros tasked with telling their organizations’ stories.
How Allstate Foundation and Its Agency Went Local With the Purple Purse Campaign
August 28th, 2015 by Mark RenfreeDespite Purple Purse’s previous success in educating victims of financial abuse, the campaign needed to be bigger to make it easier for victims to get the resources they need.
7 Strategies for Strong Influencer Relationships
August 27th, 2015 by Steve GoldsteinBright House Network’s Brian Weber, a presenter at PR News’ upcoming Social Media Summit in New York, shows you how to excel at connecting with important influencers in your market.
McWhopper PR Stunt Gives Burger King a Boost
August 27th, 2015 by Richard BrownellBurger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.
5 Content Marketing Tips for PR Pros
August 26th, 2015 by Blair BroussardContent marketing is important. You may want to slam your head against your desk when someone uses it in a sentence these days, but PR and marketing pros are using it for a reason.
PR News’ 2015 Platinum PR Awards Finalists Announced
August 25th, 2015 by Steve GoldsteinAll the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.