Skirting an issue like domestic violence to avoid controversy will send a message that your brand is callous and uncaring.
Not every event will be a slam dunk for PR, but sticking with a certain approach can help curate content and position your company as a thought leader.
As Apple prepares to roll out some new products the computer giant needs to try and alter the media narrative now taking shape that the company may be losing its mojo.
The Business Wire 2014 media survey asked reporters what types of news they want to see in a press release. Here are the 7 types of content reporters want to see.
The NFL’s new policy calling for stiff sanctions against players who commit domestic violence marks a big change for the league and for commissioner Roger Goodell.
Whether you’re talking to a community newspaper reporter or a renowned correspondent for a broadcast network, these connections are critical to success.
Nearly a month after it started, the Ice Bucket Challenge continues to be all the rage. A nationwide phenomenon, the challenge offers PR pros key lessons on how to leverage support for cause-related marketing and harness the overall message.
Positioning and developing an effective integrated message needs to be more focused the consumer’s needs and less on the features of your product or service.
If you’re in the business of producing content, you need to get a handle on what puts the “quality” in quality content.
Civilian organizations and corporate brands can learn helpful tips from military communications practices.