Getting a mainstream media outlet to pay attention to your business comes down to your pitch, which increasingly—if not always—occurs via email. Ninety percent of the time it’s not your qualifications, your knowledge or your ability that will land your organization or client a great media placement. It’s your approach.
PR pros, take note: For most any corporate executive, going after his or her media critics is usually a no-win proposition.
Communicators have been turning to Twitter more frequently to pitch reporters. Here are some tips to break through the clutter.
If you want news professionals to publish or comment on your news release, it has to be news, and has to provide benefits to the media outlet’s audience.
As scientists cheer and the media celebrate, brand managers may consider the best way to get in on the action of the Philae landing. Buyer beware.
Working journalists typically say they delete 20 email pitches at a time with nary a glance at the subject lines. To help you move the odds a bit more in your favor, Tracy Schario, communications officer for The Pew Charitable Trusts, and a presenter at PR News’ Dec. 11 Media Relations Conference in Washington, D.C., offers some advice to help you connect with the journalists who matter in your market.
Debates about responsibility are beside the point right now for the laundry detergent manufacturers. Before a groundswell of public opinion rises demanding that the products be taken off the shelves, real plans to reconsider packaging and labeling will have to be announced—and soon.
Professional writing is full of unnecessary words and phrases that do more harm than good. To help fix that, here are 8 phrases and clichés to avoid in your writing.