Media Relations


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Did CBS Take Low Road by Canceling Rihanna?

Skirting an issue like domestic violence to avoid controversy will send a message that your brand is callous and uncaring. | MORE »

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PR Insider: 7 Ways to Turn Event Insights into Media Coverage

Not every event will be a slam dunk for PR, but sticking with a certain approach can help curate content and position your company as a thought leader. | MORE »

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Amid Product Launch Day, Apple Needs to Change the Narrative

As Apple prepares to roll out some new products the computer giant needs to try and alter the media narrative now taking shape that the company may be losing its mojo. | MORE »

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PR Insider: 7 Types of Content Reporters Want in a Press Release

The Business Wire 2014 media survey asked reporters what types of news they want to see in a press release. Here are the 7 types of content reporters want to see. | MORE »

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NFL’s New Domestic Violence Policy: From Bad PR, a Second Try

The NFL’s new policy calling for stiff sanctions against players who commit domestic violence marks a big change for the league and for commissioner Roger Goodell.  | MORE »

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5 Mistakes That Guarantee a Journalist Will Never Talk to You Again

Whether you’re talking to a community newspaper reporter or a renowned correspondent for a broadcast network, these connections are critical to success. | MORE »

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The Ice Bucket Challenge: PR Takeaways From a Sensation

Nearly a month after it started, the Ice Bucket Challenge continues to be all the rage. A nationwide phenomenon, the challenge offers PR pros key lessons on how to leverage support for cause-related marketing and harness the overall message. | MORE »

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4 Tips for Effective Integrated Marketing Messages

Positioning and developing an effective integrated message needs to be more focused the consumer’s needs and less on the features of your product or service. | MORE »

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8 Questions to Ask to Determine If You’re Producing ‘Quality’ Content

If you’re in the business of producing content, you need to get a handle on what puts the “quality” in quality content. | MORE »

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PR Insider: Learning Effective Communications from Military Practices

Civilian organizations and corporate brands can learn helpful tips from military communications practices. | MORE »

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