Media Relations


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How 5 Retail Brands Responded to #TakeItDown and Banned the Confederate Flag

Merchandise displaying the Confederate battle flag is swiftly being prohibited from sale by major retailers in what has turned into a nationwide movement sparked by the killing of nine people at a historic black church in Charleston, S.C., last week. | MORE »

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Who Media Trained Brian Williams?

Brian Williams’ “apology” interview with Matt Lauer has been panned by most reviewers. If Williams’ goal was to prove that he is ready to be reinstated as the anchor on NBC Nightly News—now or in the future—he didn’t accomplish it. | MORE »

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Building Successful Media Partnerships for Your Brand

In an ideal partnership a brand and its media partner will share a like-minded audience, and both parties will have clear goals in mind for the campaign. | MORE »

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5 Nonverbal Crisis Communications Tips

In a crisis situation, your physical presence can say just as much as the message you are delivering.  | MORE »

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Bad News Lingers: Takeaways From FIFA

When an organization’s response (or lack thereof) only helps to prolong a crisis. | MORE »

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Get on Board: 4 Ways to Gamify Your Brand and Recruit Advocates

With the popularity of digital gaming, especially with millennials, top brands like Nissan and SAPP are gamifying campaigns, hoping to achieve business goals by raising the fun factor. | MORE »

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10 Twitter Chat Tips Sure to Spark Engagement

The Twitter Chat, where Twitter users meet at a pre-determined time to discuss a topic, is an increasingly popular way for PR pros to cultivate relationships and spread messages. | MORE »

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The Week in PR, June 8 – June 15

NBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse. | MORE »

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Pitching with Video: How to Shoot and Other Tips

As newsrooms are squeezed to produce additional content with fewer reporters and editors, pitching the media using video can help fill the void since the video pitch also can be repurposed as content. | MORE »

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Unexpected Questions: A Guide to Quick Responses to Print, TV & Online Reporters

To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media. | MORE »

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