Media Relations

Super Bowl 50’s PR Winners and Losers

February 8th, 2016 by

The Super Bowl has become a media spectacle with few rivals, and the battle for the public’s attention is just as fierce a contest as for the Lombardi Trophy.

7 PR Lessons From the Largest Healthcare Data Breach in History

February 1st, 2016 by

With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely.

Top Women in PR: Sharron Silvers

January 26th, 2016 by

Sharron Silvers, Senior Director, Burson-Marsteller Between overseeing multiple client teams, managing new business opportunities and mothering three children, Sharron Silvers embodies who the Top Women in PR should strive to be. As the go-to media… Continued


PR Lessons from Winter Storm Jonas

January 25th, 2016 by

In a weather disaster, as with any crisis, over-communicate your message in a timely manner; do it clearly, concisely and on platforms where your customers are likely to be.


6 Media Trends for PR Pros in 2016

January 25th, 2016 by

Keeping up with media trends can sometimes feel like a full-time job. Here are a few key trends to look for as PR pros plan their 2016 campaigns.

How Influencer Outreach Brought a Well-Known Brand to New Heights

January 22nd, 2016 by

In the age of social media and digital communications, influencer outreach and partnerships are an essential tool for breaking through the clutter.


4 Press Release Writing Tips for PR Pros

January 12th, 2016 by

The press release is a key item in the communicator’s toolkit, but it is only effective if it tells your brand’s story in a way that grabs media attention.


5 PR Lessons From the Golden Globes

January 11th, 2016 by

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.


Chipotle Changes PR Recipe as News Worsens for Burrito Slinger

January 7th, 2016 by

Chipotle and Edelman end their relationship as the burrito maker is in legal trouble and December sales plummet 30%.


10 Rules for Writing Great Social Media Content

January 6th, 2016 by

Writing for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills.