PR needs to be more than just a one-trick pony. Integrating the three main components of the public relations mix—media relations, social media and content marketing—will amplify your brand’s goals, getting your message in front of consumers across several platforms and solidifying a call to action.
When several brands and plenty of journalists are in the same room, making sure your brand connects with the right people can be tricky.
At issue: a rule that would require disclosure of every conversation between a journalist and a PR pro trying to place an editorial for a client.
Press releases remain an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.
We’ve all been there. You are asked to write a newsletter article, a speech or op-ed about a topic that is very complicated and technical.
There will be times in most professional settings when the position your brand takes isn’t a popular one.
Who’s the real competition for PR pros, brands in their space or Kanye and Taylor, who’ve become brands themselves?