The press release is a key item in the communicator’s toolkit, but it is only effective if it tells your brand’s story in a way that grabs media attention.
Chipotle and Edelman end their relationship as the burrito maker is in legal trouble and December sales plummet 30%.
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This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.
Katie Paine, Ronn Torossian and others look at PR trends for 2016.