Media Relations


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PR Giveaways to Journalists: How to Know When It’s a Useful Gift or Bribe

BY Adriena Daunt, PR manager, Tourism New Zealand Media junkets, gifting and hosting have been part of the PR toolbox for a long time, especially in industries such as tourism and entertainment. When should | MORE »

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Zappos Takes ‘Giving Back’ Literally With Dead-of-Night Gift Drop-Off in Hanover, N.H.

Please visit your local mom-and-pop shops this holiday season. Go to that toy store that’s been around for 65 years and which just suffered another humiliating rent increase. Buy your wrapping paper at the greeting card store that’s hanging on by its fingernails and getting by on deeply felt smiles. OK, my commercial’s over. I’m […] | MORE »

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How to Get a PR Hit from Op-Eds and Bylined Articles

In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing. | MORE »

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‘Who Needs Media Relations? I Can Reach My Audience via Social’ & Other Misperceptions

Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?  | MORE »

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4 Key Metrics for Measuring Media Coverage

In order to make the business case for your media relations efforts, you need to be able to accurately measure the effectiveness of your campaign. | MORE »

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6 Tips to Help Build Execs’ Credibility Through Bylined Articles

As any PR executive knows, bylined articles are one of the mainstays of the trade, and are often a key component of a thought leadership plan. | MORE »

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8 Ways to Create Thankfulness and Cheer Year-Round

Now is the time of year when we dispense a lot of thanks. Yet after the ball drops in Times Square and we start referring to the year 2016, the amount of thanking we do will undoubtedly diminish. Whether at work or at home, we are avid thankers between now and December 31. Why not […] | MORE »

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How AARP and its Agency Created the Year of the Boomer

By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.  | MORE »

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Top 3 Considerations for the Crisis PR Environment in 2015 and Beyond

This ain’t your father’s crisis PR. It’s time to adapt. | MORE »

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10 Tips for Targeted Media Pitches

PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard. | MORE »

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