Media Relations

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Chipotle Changes PR Recipe as News Worsens for Burrito Slinger

January 7th, 2016 by

Chipotle and Edelman end their relationship as the burrito maker is in legal trouble and December sales plummet 30%.

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10 Rules for Writing Great Social Media Content

January 6th, 2016 by

Writing for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills.

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4 Small New Year’s Resolutions for Success in 2016

December 31st, 2015 by

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.

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How an Agency and Its Client Used Bloggers to Inspire Good Deeds

December 30th, 2015 by

This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.

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The Miracle of Interactive Multimedia

December 29th, 2015 by

The use of multimedia is standard practice in news content. It is the ability to make multimedia interactive and invite people to be a part of the process of discovery.

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5 PR Trends to Look for in 2016, So Sayeth the Queen

December 22nd, 2015 by

Katie Paine, Ronn Torossian and others look at PR trends for 2016.

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How to Keep the PR-Media Relationship Fresh

December 21st, 2015 by

In PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship.

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PR Writing Bugbears to Grapple With in 2016

December 18th, 2015 by

Little things can make a big difference when it comes to a smooth reading experience.

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4 PR Tips Martin Shkreli May Have Missed

December 17th, 2015 by

In the court of public opinion, the arrest of Turing Pharmaceuticals CEO and founder Martin Shkreli for securities fraud is inextricably linked to this year’s sudden, stratospheric rise in the price of AIDS drug Daraprim.

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Top 12 PR Stories of 2015 From PR News

December 15th, 2015 by

Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.