Media Relations


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ESPN’s Suspension of Bill Simmons Raises Employee Relations Questions

By goading ESPN into suspending him and having that story—not the story he told on his podcast—turn into national news, Simmons further exacerbated the NFL’s troubles and and complicated its relationship with its compliant television partner. | MORE »

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Stand Out in the Inbox: 10 Do’s and Don’ts for Better Media-Facing Emails

Even the most well-written release, loaded with brilliant assets, won’t deliver if no one opens your email. So how can you increase the chances that your release will stand out from inbox clutter? | MORE »

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Big Fail: 7 Phrases and Clichés to Avoid

Baltimore Ravens owner Steve Bisciotti’s choice of “big fail,” a tired phrase often used in memes, to describe the major flaw in his organization’s handling of the Ray Rice controversy was a cringeworthy moment. Here are 7 other phrases, clichés and jargon to avoid in your public speaking or writing. | MORE »

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How To Get Your Message Out at Events

While so much has changed, what clients and customers want when it comes to conferences hasn’t. They want the right people to hear their message. And, ultimately, they want that message to lead to more sales for their organization. | MORE »

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Did CBS Take Low Road by Canceling Rihanna?

Skirting an issue like domestic violence to avoid controversy will send a message that your brand is callous and uncaring. | MORE »

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PR Insider: 7 Ways to Turn Event Insights into Media Coverage

Not every event will be a slam dunk for PR, but sticking with a certain approach can help curate content and position your company as a thought leader. | MORE »

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Amid Product Launch Day, Apple Needs to Change the Narrative

As Apple prepares to roll out some new products the computer giant needs to try and alter the media narrative now taking shape that the company may be losing its mojo. | MORE »

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PR Insider: 7 Types of Content Reporters Want in a Press Release

The Business Wire 2014 media survey asked reporters what types of news they want to see in a press release. Here are the 7 types of content reporters want to see. | MORE »

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NFL’s New Domestic Violence Policy: From Bad PR, a Second Try

The NFL’s new policy calling for stiff sanctions against players who commit domestic violence marks a big change for the league and for commissioner Roger Goodell.  | MORE »

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5 Mistakes That Guarantee a Journalist Will Never Talk to You Again

Whether you’re talking to a community newspaper reporter or a renowned correspondent for a broadcast network, these connections are critical to success. | MORE »

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