Journalists want stories that haven’t been seen elsewhere—something that will grab the attention of people hooked on Angry Birds and “Orange Is the New Black.”
When DoubleTree in May 2012 rolled out a PR campaign to boost brand recognition, the hotel chain knew that its signature cookie was one way that consumers could recognize the company.
On Saturday, the restaurant chain aired a 13-hour commercial consisting of a single take of a brisket being smoked at one of its smokehouses in Texas. Call it Yule Log for brisket lovers.
Don’t lose the day job, 50 Cent. The rapper, also known as Curtis Jackson, tossed out the first pitch at Citi Field Tuesday night. If you can call it that. But it was all in good fun, a circuitous reminder for communicators and PR pros on the right way to, er, “pitch.”
It’s a perennial in the PR field: If you want to stoke any interest in your media pitches, you have to think more like a journalist. But the theory doesn’t always translate into practice.
Rather than engage in another theoretical discussion about PR writing, we went directly to our readers to hear the best writing criticism they’ve received.