Media Relations


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3 Ways to Resolve Conflicts Between PR and Marketing

Marketing and PR both play substantive roles in an organization’s success. But what happens when disagreements arise between the two and turf wars take root? | MORE »

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Jay Z’s Best Tweets in His PR Defense of Tidal

Jay Z’s new music streaming service, Tidal, is less than a month out from its official relaunch, but that hasn’t stopped the critics from pouring on the negativity. In response, the rapper turned entrepreneur took to Twitter on Sunday afternoon to defend the service. | MORE »

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PR Insider: Making Contacts in the Newspaper Newsroom

Many newspaper newsrooms these days still have a beat system, but there are also web sites, video and a constantly changing media landscape to contend with. | MORE »

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PR Lessons From the Presidential Campaigns

Partisanship and policy aside, the campaign trail offers key PR lessons. Whether it’s a presidential hopeful hitting the campaign trail or a new CEO meeting with stakeholders, making a strong first impression is crucial. And perception may trump reality. | MORE »

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The Press Release Lives. Are Yours Effective?

While the demise of the press release is greatly exaggerated, ongoing criticism of it remains. Many press releases, regardless of the sector, continue to suffer from flowery language, jargon and buried leads (when the real news is stuck in the penultimate paragraph), among other shortcomings. | MORE »

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Crystal Light Taps Variety at Red Carpet

To deliver a successful brand-enhancing PR program for Crystal Light it was critical for HC to identify a high-level sponsorship that would provide access to influential stars and entertainment-event opportunities. | MORE »

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The Week in PR—April 20 – April 24, 2015

Bracing for ‘Mobilegeddon’ and Ben Affleck’s mea culpa. | MORE »

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5 Steps to Building a Thought Leadership Campaign

Having a thought leader in the senior ranks of your brand can be a great benefit, but thought leaders must be cultivated. They cannot be made. | MORE »

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8 Rules to Sharpen Your PR Writing

Good PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting. | MORE »

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PR Insider: Keeping It Short and Simple With the Media

For PR professionals, especially those tasked with pitching story ideas to the media, the mantra to remember is “Keep It Short and Simple.” | MORE »

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