Media Relations


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2014 PR People Awards: Crisis Manager of the Year

Winner: Cari Brunelle, Partner, Hellerman Baretz Communications Cari Brunelle’s integrity comes through fully in the pressure cooker of high-stakes, crisis situations. It is then, faced with difficult choices, that clients (and their advisers) can be … | MORE »

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2014 PR People Awards: Corporate Social Responsibility Leader

Winner: Ichiro Kawasaki, Associate Director, Leadership Communications/Corporate Responsibility Communications, KPMG US Ichiro Kawasaki has made a significant impact on KPMG’s visibility relative to the firm’s corporate responsibility efforts. As an associate director in KPMG’s corporate … | MORE »

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Going to a Cocktail Party Can Help Your PR Writing

On a basic level, the only thing PR professionals really want to be is heard. There are a few ways stories can be heard above the noise, cut through the droves of useless information and make their way in front of the eyeballs of the target audience. | MORE »

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6 Tips for Pitching Journalists on Twitter

Twitter is one of the most effective tools for media outreach. Any good media pitch delivers a succinct news angle, and writing a message that fits in Twitter’s 140-character limit is a great way to boil down your pitch to its essentials. | MORE »

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PR Insider: Is Uber’s Meteoric Rise Threatened?

There are important lessons we can take away from a close look at the rise of Uber. | MORE »

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5 Tips for Building Relationships with the Media

A friend in the newsroom is a valuable resource for a communicator. Here are some thoughts on what works when developing contacts at a news media outlet. | MORE »

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Hershey’s Moving Away From Corn Syrup, But Not Communicating the Move Very Well

The candy king is looking to replace the controversial ingredient it uses in its sweets, but the brand needs to communicate a lot more to consumers about the potential switch. | MORE »

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Janay Rice’s Editorial Approval Deal With ESPN Becomes Part of the Story

The revelation that Janay Rice had editorial oversight for her bylined ESPN piece provides a look into the PR machinations behind the article that was almost certainly unwanted. | MORE »

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5 PR Tips for Communicating with the Media Via Email

The days of reporters and PR folks kibitzing via the telephone seem to be on the wane, as email becomes the primary mode of communication between the two parties. | MORE »

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4 Key Elements of Any Media Relations Strategy

Whatever the size or nature of your brand, you need a solid media relations strategy to reach new customers and develop advocates for your brand.  | MORE »

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