Winner: Cari Brunelle, Partner, Hellerman Baretz Communications Cari Brunelle’s integrity comes through fully in the pressure cooker of high-stakes, crisis situations. It is then, faced with difficult choices, that clients (and their advisers) can be …
On a basic level, the only thing PR professionals really want to be is heard. There are a few ways stories can be heard above the noise, cut through the droves of useless information and make their way in front of the eyeballs of the target audience.
There are important lessons we can take away from a close look at the rise of Uber.
A friend in the newsroom is a valuable resource for a communicator. Here are some thoughts on what works when developing contacts at a news media outlet.
The candy king is looking to replace the controversial ingredient it uses in its sweets, but the brand needs to communicate a lot more to consumers about the potential switch.
The revelation that Janay Rice had editorial oversight for her bylined ESPN piece provides a look into the PR machinations behind the article that was almost certainly unwanted.
The days of reporters and PR folks kibitzing via the telephone seem to be on the wane, as email becomes the primary mode of communication between the two parties.
Whatever the size or nature of your brand, you need a solid media relations strategy to reach new customers and develop advocates for your brand.