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It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?
To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.
A press release headline is often where the first impression is made on journalists and readers.
PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.
As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.
More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.
Justin Bieber’s visit to the Anne Frank House in Amsterdam serves as a cautionary tale: choose wisely which vehicles you choose to promote yourself or your brand.
Taking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps.
What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine?
To make life a little easier, here are some things not to do when pitching journalists.
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