Media Relations

clinton, trump

Hillary and Donald: A Dead Heat for the Crisis-Resistant Championship

November 7th, 2016 by

In the months leading up to the Nov. 8 presidential election, the PR bombs that have been dropped on (or by) each presidential candidate would have kept even the most seasoned PR pro up at night if it were their own brand dealing with media fallout. Here’s how each candidate has remained standing after a number of media firestorms, with quick takes on PR tactics they’ve used for each crisis.

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4 Best Practices to Ensure Your Pitches Catch a Journalist’s Eye

November 3rd, 2016 by

A PR pitch has about eight seconds to grab a reporter’s attention before it gets ignored, marked as spam or deleted. And while the text within the pitch copy might suit a particular reporter’s beat to a T, major outlets have become increasingly reliant on video and photo content amidst the current visual-thirsty digital landscape. So, to risk being passed over for coverage, today’s PR professionals must be able to incorporate visual assets into their content. Here are four best practices for incorporating visuals into content targeted at the media.

smart home

Thought Leadership Takeaways From Coldwell and CNET’s Smart Home Media Partnership

October 24th, 2016 by

Thought leadership: It may be on your C-suite’s wish list, but like many PR goals, the buzz phrase needs to be broken down into executable tactics in order to be both meaningful and achievable. At the PRSA International Conference in Indianapolis, David Siroty of Coldwell Banker Real Estate and Lindsey Turrentine of CNET broke down their own tactics as they spoke about the fruitful strategic partnership their brands have worked toward in the last decade.

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The Week in PR

October 24th, 2016 by

A weekly roundup of the week that was in PR and a brief look at personnel moves. This week’s edition includes stories about Dunkin’ Brands, Spong’s new name, Ketchum’s WonderLust 50+ study and the founding of American Women in PR.

SXSL, white house

7 Ways the White House Built Buzz Around the SXSL Live Stream

October 3rd, 2016 by

At the beginning of September, the White House announced South By South Lawn (SXSL), an innovation-themed event slated for Oct. 3 produced in tandem with—and based on—the iconic South by Southwest (SXSW) music, technology and film festival. The timing of the announcement gave SXSL planners only a month of lead time to build buzz and encourage audiences nationwide to tune in for the live stream, which garnered hundreds of thousands of live viewers.

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Question 1 From Influencers You Pitch: What Audience Can You Deliver?

October 3rd, 2016 by

It’s become part of the journalist’s editorial calculations by necessity. If they cover you, how many page views can you deliver to them?

timing

4 Reminders to Keep Your Media Pitches in Sync With the News Cycle

September 27th, 2016 by

There’s no surefire way to win media coverage for your brand, but strategic timing can help you avoid wasting hours of research and writing pitches that are routinely ignored by journalists. It pays to resist the pressure from senior leaders or clients to send that pitch right now and instead be a part of the news cycle’s ebb and flow.

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How My Team Combats the Noise to Reach Reporters

September 12th, 2016 by

One of the biggest trends PR faces is too much noise. I mean this for reporters who are inundated with pitches that might not be appropriate for them as well as the competition we face within the television industry for viewers. We’ve developed three strategies for facing this competitive environment.

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How Baseball Can Help Your Media Pitching

August 17th, 2016 by

While it’s almost time for school to begin in many parts of the country, there’s still a bit of time left in baseball season. And since the topic of today’s post is media pitching, our baseball-addled mind, or what’s left of it, thinks of relating media pitching to baseball pitching. It’s also a chance to, er, throw in a bunch of baseball references.

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Singing Together: 4 Tips to Develop an Overarching Message for Your Brand

August 3rd, 2016 by

Through coordinated messaging and content efforts, PR pros can develop a unified voice for a brand, even if there are multiple departments in the organization. To do this successfully, media relations, PR and marketing activities should be developed and executed in tandem. Coordinating these efforts, steered by a messaging framework that maps the organization’s brand story, will help bring cohesion and direction to a multi-department organization internally and in the marketplace.