Media Relations


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11 Media Pitching Tips for PR Pros

Working journalists typically say they delete 20 email pitches at a time with nary a glance at the subject lines. To help you move the odds a bit more in your favor, Tracy Schario, communications officer for The Pew Charitable Trusts, and a presenter at PR News’ Dec. 11 Media Relations Conference in Washington, D.C., offers some advice to help you connect with the journalists who matter in your market. | MORE »

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Laundry Detergent Pod Makers Caught in Tumultuous Spin Cycle

Debates about responsibility are beside the point right now for the laundry detergent manufacturers. Before a groundswell of public opinion rises demanding that the products be taken off the shelves, real plans to reconsider packaging and labeling will have to be announced—and soon.  | MORE »

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Sharing Stories Is Job One

Oscar Suris, executive VP and head of corporate communications at Wells Fargo, talks about the importance of sharing stories, life in a post-banking crisis universe and what he does to unwind.  | MORE »

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8 Phrases and Clichés to Avoid in Your Writing

Professional writing is full of unnecessary words and phrases that do more harm than good. To help fix that, here are 8 phrases and clichés to avoid in your writing. | MORE »

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It’s Election Day. Here’s What Communicators Can Learn About Media Relations From Politicians.

As Election Day 2014 kicks into high gear, PR pros should pay close attention to how the candidates present themselves as the results are tallied. | MORE »

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PR Insider: TV Is Still Important in Your PR Plan

Everybody is on social media these days. But that does not mean you should not seek out TV interviews or turn them down if they come your way. | MORE »

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Exec Coaching Can Boost Productivity

Coaching can help executives in all the areas that define leadership, including creating a vision, articulating values, building trust, acting courageously, inspiring and motivating followers and helping teams to achieve their goals. | MORE »

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Case Study: Food Network Magazine Cooks Up Tasty Brand Extension

Chicago-based boutique PR agency Henson Consulting (HC) was tasked with expanding Food Network’s reputation by putting together the first-ever Food Network Concert at famed outdoor Chicago music venue Ravinia. | MORE »

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Tim Cook Outs Apple as an ‘Advocate for Human Rights and Equality’

With his public acknowledgement in a self-penned Businessweek article that he’s gay, Tim Cook may be setting the stage for a different kind of innovation from Apple—one centered on human rights. | MORE »

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Taco Bell ‘Blacks Out’ Its Social Media Presence to Promote a New App

Whether or not you’re looking to chow down on a chalupa anytime soon, you have to admit that Taco Bell’s social media black out is creative. In a welcomed break with many brands’ social strategies, it’s also not obtrusive or annoying. | MORE »

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