Media Relations


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How To Maximize Your Media Training Efforts

If you can make the interview process less mysterious, you will spark your CEO’s drive to master the game himself. | MORE »

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As Hewlett-Packard Announces It’s Splitting, Internal and External Messaging Are Key

Hewlett-Packard, one of the world’s most stalwart information technology corporations, announced Monday that it will be splitting into two separate entities in an effort to keep up with changes in the various industries that it operates in. | MORE »

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Inconsistent Policies Hurt Employee Communications

Bill Simmons’ suspension from ESPN for calling NFL Commissioner Roger Goodell a “liar” regarding the now infamous Ray Rice video has cast attention on the relationship between the sports network and the NFL. | MORE »

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Your PR Effort May Not Be Changing Anyone’s Mind

If we are ever to engage our stakeholders in a meaningful meeting of the minds, we have to have a better idea of their mental models—what they’re comprised of and where we have an opportunity to change them in our organization’s favor. | MORE »

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5 Keys to Perfecting the Art of Email Subject Lines

Knowing how to make your subject line both succinct and magnetic will give your pitch an edge right off the bat and help you cross the that first bridge with the media—getting them to open your message. | MORE »

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Derek Jeter’s ‘The Players’ Tribune’ to Offer First-Person Stories from Athletes

For professional communicators, especially those who work in the sports world, The Players’ Tribune offers yet another example of how the media are becoming more siloed and, at the same time, more open and direct. | MORE »

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‘National Coffee Day’ Fuels Creative Marketing for Dunkin’, Starbucks and Others

If you encountered a longer-than-usual line at your local Starbucks, Dunkin’ Donuts or McDonalds today, you should at least have a free cup of coffee to show for it. Today is National Coffee Day, an unofficial holiday that many coffee chains are celebrating by giving away free cups of joe. | MORE »

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Apple’s #Bendgate Response Holds Lesson PR Pros Should Keep in Back Pocket

Apple hit back hard against accusations that its iPhone 6 Plus bends. Perhaps too hard. How would you handle complaints against one of your products? | MORE »

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ESPN’s Suspension of Bill Simmons Raises Employee Relations Questions

By goading ESPN into suspending him and having that story—not the story he told on his podcast—turn into national news, Simmons further exacerbated the NFL’s troubles and and complicated its relationship with its compliant television partner. | MORE »

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Stand Out in the Inbox: 10 Do’s and Don’ts for Better Media-Facing Emails

Even the most well-written release, loaded with brilliant assets, won’t deliver if no one opens your email. So how can you increase the chances that your release will stand out from inbox clutter? | MORE »

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