Media Relations

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6 Tips for Working With YouTube Influencers

May 13th, 2016 by

More and more, brands are realizing that audiences (especially young audiences) are spending a lot of time on YouTube, and that the video platform’s influential content creators are perhaps the best target for their media relations efforts. Consumers aged 13-24 spend more time watching YouTube than TV, it has been reported—the former seems more promising in the ROI department.

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Is Budweiser’s ‘America’ Rebrand a Good Idea?

May 12th, 2016 by

Budweiser has long liked to think itself an essential part of the American identity. In recent years the company hasn’t shied from proclaiming itself as such. In a continuation of the beer’s patriotic branding, Anheuser-Busch InBev announced its boldest move yet: Budweiser will be removing the brand name from its cans and bottles, and rebranding the beer simply as “America.”

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How to Make Your Local Story Go National via a Washington Media Tour

May 9th, 2016 by

Many local or purely trade news stories have national hooks. Here is a 10-step method to gaining national exposure for your local story by taking it to Washington, D.C., and perhaps NY City.

The Week in PR

May 9th, 2016 by

The Week in PR

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5 Smart Ways to Grab Headlines During an Election Year

May 4th, 2016 by

During an election year, it can seem like the news cycles are constantly dominated by tawdry political scandals, controversial sound bites and mountains of op-eds and think pieces. How’s a PR pro supposed to grab headlines in a positive way amid massive election coverage?

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Micro-Influencers for Maximum Impact

May 4th, 2016 by

As influencers’ follower numbers rise, engagement actually decreases. Basically, having a larger following does not mean that their followers are more engaged, which can be an issue to brands trying to reach their target audiences through these individuals. Micro-influencers better connect with their followers due to their targeted focus on very niche areas and topics.

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PR Pro or Pest? How Fewer Pitches Can Make You a Trusted Source

May 2nd, 2016 by

An overabundance of options usually leads people to consolidate their trust into a few select providers.

CORRECTS TO PARIS-BOUND TRAIN - President Barack Obama poses for a photograph with Oregon National Guardsman, from left, Alek Skarlatos Air Force Airman 1st Class Spencer Stone, and Anthony Sadler, in the Oval Office of the White House in Washington, Thursday, Sept. 17, 2015, to honor them for heroically subduing a gunman on a Paris-bound passenger train last month. (AP Photo/Andrew Harnik)

How to Manage the Media Heat in a Red-Hot Story: PR Lessons From the French Train Heroics

May 2nd, 2016 by

People who want to resolve issues, those are who you want in a crisis.

Verizon workers picket in front of a company facility, Wednesday, April 13, 2016, in New York. Tens of thousands of Verizon landline and cable workers on the East Coast walked off the job Wednesday morning after little progress in negotiations since their contract expired nearly eight months ago. (AP Photo/Mark Lennihan)

Verizon CEO Responds Promptly to Sanders in LinkedIn Post

April 14th, 2016 by

After facing heavy criticism from Bernie Sanders, Verizon CEO Lowell McAdam took to LinkedIn the same day to set the record straight. In a post called “Feeling The Bern of Reality — The Facts About Verizon and The ‘Moral Economy,'” he said “The senator’s uninformed views are, in a word, contemptible.” He went on to rebut claims that Verizon underpays taxes and doesn’t help America with its profits.

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How to Improve Your Chances of Getting Favorable Media Coverage

April 7th, 2016 by

Let’s not pretend—there are no surefire or guaranteed ways to win at the game of media relations. But there are definitely ways to improve your chances. First tip: Don’t use exclamation points in a pitch to a reporter unless you’re announcing a cure for cancer.