Media Relations

Announcement

ACLU’s Rapid Video Response to Trump’s #Transban Tweet and ‘Anti-LGBT Day’

July 28th, 2017 by

In the 24 hours following statements made by President Trump and the Department of Justice that could endanger the civil rights of LGBT Americans, the ACLU rapidly established itself as the dominant counterpoint in the media narrative, and deployed successful calls to action from organizing rallies to soliciting followers’ questions and concerns, which were addressed by ACLU lawyers in a live stream that garnered thousands of views and shares.

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Reebok Sees Narrative-Changing ‘Opportunity’ in Trump’s ‘Good Shape’ Remark

July 17th, 2017 by

Reebok’s Twitter account took a satirical streak July 14 when it mocked President Trump’s comment to France’s first lady Brigitte Macron that she’s “in such good physical shape…beautiful.” The post has since gone viral, with more than 46,000 retweets and nearly 79,000 likes as of this morning. The tweet is a rare example of a big consumer brand challenging President Trump on his favorite social media platform. “We saw this as an opportunity—as a learning moment,” says Inga Stenta, senior director of brand management at Reebok.

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7 Rules to Visualize Data Insights With Impact

June 22nd, 2017 by

“We know data visualization is important, but that doesn’t mean it’s easy,” said Kevin Hartman, head of analytics, consumer, government and entertainment for Google, at PR News’ Visual Storytelling Boot Camp in Chicago. “You have to keep your storyline simple and readable,” said co-presenter Carolyn Barth. “And you have to know your audience and think about what’s practical for them.”

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Gianforte’s Assault on Reporter a Historic Marker in Media Relations in the U.S.

May 25th, 2017 by

File under “signs of the times”: Republican candidate for the House of Representatives Greg Gianforte violently assaulted a reporter Wednesday, according to the eyewitness account of a a team from the Fox News Channel. The victim, Ben Jacobs of The Guardian, entered a room at Gianforte’s Bozeman, Montana headquarters where the Fox News team was preparing for an interview with the candidate and began questioning Gianforte about the controversial American Health Care Act.

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How to Structure Your Press Release for Effective Storytelling

May 2nd, 2017 by

More than 5,000 press releases are issued each day and reporters get roughly 100 pitches daily via email. So, how can you produce a release that stands out from the crowd? That was the question tackled by Mandy Menaker, head of PR and brand development for Shapr, and Erin Burke, director and vice president of APCO Worldwide, at the PR News Press Release Writing Workshop at the Yale Club in New York.

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ESPN Layoffs: A Lesson in Owning the Narrative

April 27th, 2017 by

Leave it to a media company to offer a mini-case study in media relations. ESPN cut around 100 jobs on Wednesday, about half of which affected on-air talent. While the cuts were expected, they went deeper than many industry-watchers anticipated. Thanks to ESPN’s transparency about the layoffs, many of its talking points in its prepared statements became the foundation of coverage from media outlets.

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Fox Takes Business-First Stance in Messaging About O’Reilly’s Departure

April 20th, 2017 by

Twenty-six words. That’s all it took for 21st Century Fox to announce star host Bill O’Reilly’s departure from Fox News on April 19: “After a thorough and careful review of the allegations, the company and Bill O’Reilly have agreed that Bill O’Reilly will not be returning to the Fox News Channel.”

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Keeping It Personal: How and When to Personalize Your Media Pitch

April 10th, 2017 by

As readers know, media pitching guru Michael Smart advocates taking a personal approach to targeting reporters. Still, Smart explains that there’s a fine line between personalizing a pitch and becoming too personal for a business situation. It’s also crucial to know when and where to personalize a pitch.

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Uber, Thinx, ClassPass Exec Departures: Messaging vs. Media Perceptions

March 20th, 2017 by

The departure of a leadership figure from a brand is not often smooth on the PR front. It may signify internal conflict, failure to meet expectations or simply a lack of interest on that leader’s part in continuing to build the brand. In the wake of three major role changes at brands in the past week, we examine the official messages surrounding the occurrences and the media’s interpretation.

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5 Media Pitching Essentials From ClassPass and CEB

March 6th, 2017 by

Getting earned media just got a little bit harder. Magazine publisher Time Inc.’s revenue woes continue. “Smelling blood, potential acquirers have been circling the company for months,” according to a report in the New York Times. The pool of full-time journalists may soon get a little shallower.