Media Relations

Despite Surge in Visual Storytelling, Text Articles Lead in Engagement

July 27th, 2015 by

A picture may be worth a thousand words, but for PR pros an article with text remains the most popular content marketing format and earns the highest level of engagement, according to a study conducted by Fractl exclusively for PR News.

Most Effective Online Newsrooms ‘Hybrids’ That Serve the Media and Consumers Alike

July 27th, 2015 by

It seems every company is a media company. In the digital age, more and more brands and organizations are taking on the characteristics of traditional media outlets and building online newsrooms—and communicators are at the center of the action.

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Which Big Brands Are the Best Strategic Storytellers? [Infographic]

July 23rd, 2015 by

PR News and Nasdaq Media Intelligence launched a poll earlier this month asking the PR News community which of Fortune’s 2015 Most Admired Brands succeeds best at telling humanizing stories that drive positive awareness.

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PR is Sales is Marketing is Advertising

July 23rd, 2015 by

The lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the account, score a larger budget – is a similar feeling your Marketing counterpart has when her campaign […]

Tamron Hall, anchor on the Today Show, with St. Baldrick's volunteers and Al Roker's head.

This is What a Successful Agency-Client Relationship Looks Like

July 17th, 2015 by

St. Baldrick’s TODAY Show appearance stems from a long-running relationship between the nonprofit and FleishmanHillard, stretching all the way back to 2007.

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5 Parts of a Successful Email Pitch

July 16th, 2015 by

When pitching a journalist via email, you have about five seconds to grab his/her attention—and that’s if it’s a slow day in the newsroom.

How an Integrated Media Campaign Tackled the Delicate Subject of Childhood Obesity

July 13th, 2015 by

In 2013, the American Heart Association|American Stroke Association (AHA/ASA) shifted its focus from PR programs solely supporting the group’s original mission of preventing heart disease, to engaging segments of the population to expand the fight against both heart disease and stroke.

The Week in PR, July 6- July 13

July 13th, 2015 by

Burson-Marsteller rolls out a new Cuba offering, Toyota’s PR chief resigns and the latest Reputation Institute rankings.

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4 Questions for Ben Parr: Igniting a Bonfire of Attention for Your Brand

July 10th, 2015 by

At PR News’ Big 4 Social Media Conference, “Captivology” author Ben Parr will discuss the practical applications of his findings about the deep-rooted, primal nature of human attention, and how technology has altered the way attention is captured.

Hillary Clinton Campaigns On Fourth Of July In New Hampshire

Clinton Campaign Roping Off Reporters Isn’t the Best Media Relations Strategy

July 6th, 2015 by

The optics of reporters looking like they were being herded around the candidate like cows does no favors for the Clinton camp, and provides some valuable lessons for PR pros.