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How do professional communicators prepare for the impossible-to-foresee developments in the aftermath of a catastrophic, tragic event?
Most any merger will have ripple effects throughout the companies’ communication efforts, but this one should be a real doozy.
Spring is in the air, and so are significant changes at some of the most popular brands. These are not marginal changes where a press release and a few media hits will suffice to get out the message, though. They are major breaks from the branded past that require long-term communication strategies and a sustained effort by PR pros.
Unlike some audiences that brands and organizations cater to, influencers are not monolithic but are a loosely affiliated group of individuals who can have a pivotal influence on PR’s ability to drive conversation and spread the word. But getting people online to share information about your company’s products/services or values requires a different mindset than blasting a press release to a similar demographic or giving a presentation to like-minded people.
A special event is a great springboard for what your brand has in the pipeline and how you are better serving your customers and prospects.
Search engines will cast the broadest net for a press release. But how can a release be made to swim where most content will sink?