Media Relations


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Lacquer Morphs Natural Products Expo East + West from a Trade Show Into a Valuable Asset for Media Outlets

This year’s Natural Product Expo in action. The event drew more than 1500 members of the media. A graphic showcasing some of the results from The Natural Product Expo, as well as the tactics used to achieve | MORE »

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3 Ways to Improve Engagement With Journalists on Twitter

Nearly 60% of journalists worldwide say they use Twitter—and you need a system to take some of the time-wasting guesswork out of the process of engaging with them. | MORE »

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PR Pros Need To Hold Off On Writing Print’s Obit

Print ad sales are up. The news serves as a reminder that print is still viable—PR pros shouldn’t shirk their responsibility to this market to focus solely on digital. Here are three pitching tips that will never get old. | MORE »

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Myth Busting: Not All Positive Press Is Created Equal

Positive articles have different values. Figure out which type of message your company or client needs to be successful, and pitch those accordingly. | MORE »

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Industry Leaders Reflect on the State of Newspapers Today

In honor of National Newspaper Week, we culled some choice quotes from media executives regarding the state of print media. PR execs, of course, work hand-in-hand with journalists, so as goes print so goes the evolution in media relations | MORE »

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Try Not to Sabotage the Subject-Matter Expert

A bylined article is only as good as the research that informs it. And a sourcing call is only as good as what you do before, during and after speaking with the subject matter expert.  | MORE »

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3 Tactics for Bringing Humor into Branding

Making people laugh is a surefire way to make your content memorable. However, inserting humor into your branding efforts is serious business. | MORE »

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Some Government Communicators Will Be Silenced During Shutdown

Today’s government shutdown is on most people’s minds. And a question that several people are asking is: What’s at stake? | MORE »

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Breaking PR: The Essential Elements of PR

Breaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable. | MORE »

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Attracting MBAs Becomes a Goal as PR Aligns With Business Objectives

Amid the constant change in PR, one issue seems to stand head and shoulders above the rest: The pressure on PR execs to make a business case for marketing communications and convince the C-suite that PR | MORE »

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