Media Relations

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Supreme Decisions: 7 Guidelines for Brands Joining National Conversations

June 26th, 2015 by

It’s been a busy two days for the U.S. Supreme Court. On June 25, the court ruled that under the Affordable Care Act the federal government can provide nationwide tax subsidies to help people buy health insurance. This morning, the Supreme Court ruled that the U.S. Constitution guarantees a nationwide right to same-sex marriage.

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How 5 Retail Brands Responded to #TakeItDown and Banned the Confederate Flag

June 24th, 2015 by

Merchandise displaying the Confederate battle flag is swiftly being prohibited from sale by major retailers in what has turned into a nationwide movement sparked by the killing of nine people at a historic black church in Charleston, S.C., last week.

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Who Media Trained Brian Williams?

June 23rd, 2015 by

Brian Williams’ “apology” interview with Matt Lauer has been panned by most reviewers. If Williams’ goal was to prove that he is ready to be reinstated as the anchor on NBC Nightly News—now or in the future—he didn’t accomplish it.

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Building Successful Media Partnerships for Your Brand

June 19th, 2015 by

In an ideal partnership a brand and its media partner will share a like-minded audience, and both parties will have clear goals in mind for the campaign.

CrisisAhead

5 Nonverbal Crisis Communications Tips

June 16th, 2015 by

In a crisis situation, your physical presence can say just as much as the message you are delivering.

Pitching with Video: How to Shoot and Other Tips

June 15th, 2015 by

As newsrooms are squeezed to produce additional content with fewer reporters and editors, pitching the media using video can help fill the void since the video pitch also can be repurposed as content.

Bad News Lingers: Takeaways From FIFA

June 15th, 2015 by

When an organization’s response (or lack thereof) only helps to prolong a crisis.

Get on Board: 4 Ways to Gamify Your Brand and Recruit Advocates

June 15th, 2015 by

With the popularity of digital gaming, especially with millennials, top brands like Nissan and SAPP are gamifying campaigns, hoping to achieve business goals by raising the fun factor.

10 Twitter Chat Tips Sure to Spark Engagement

June 15th, 2015 by

The Twitter Chat, where Twitter users meet at a pre-determined time to discuss a topic, is an increasingly popular way for PR pros to cultivate relationships and spread messages.

The Week in PR, June 8 – June 15

June 15th, 2015 by

NBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse.