Americans are a forgiving lot. But you already knew that. Nevertheless, making a public apology is an art form, and something that communicators need to be well-versed for those times when there is a screw up and the only solution is to say you’re sorry.
Co-Winner: AMD – AMD Radeon HD 7990 eBay Stunt In April 2013 AMD was about to roll out AMD Radeon HD 7990 graphics card, the world’s fastest graphics card at the time of its release. …
Royal Caribbean’s response following the Grandeur of the Seas fire—which included leveraging social media— kept media coverage balanced during the incident. For a week following the fire, there were more than 950 mainstream media pieces, 58.6 million impressions from Twitter and more than 3,375 Facebook posts—with 93% of the media coverage of the fire being either neutral or positive.
Verizon Wireless, with the help of agency partner Weber Shandwick, altered its approach to reaching influencers by developing an online news hub, the Verizon Wireless News Center; since launch, the News Center has received 1.3 million unique visitors.