In light of a series of managerial changes and puzzling acquisition figures, Olympus has found itself in a struggle to keep both investors’ and the public’s confidence.
Media Relations
15 Steps to Social Media News Release Success
October 25th, 2011 by PRNEWSJournalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.
15 Steps to Social Media News Release Success
October 25th, 2011 by PRNEWSJournalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.
How to Make a Slippery Media Pitch Stick
October 24th, 2011 by Caroline ShermanAlpaytac VP Caroline Sherman proposes five questions to consider when your pitches aren’t producing the placements you had hoped for.
Request for Free Labor Comes With a Price for Obama Campaign
October 20th, 2011 by PRNEWSA poster design contest produces an expected outcome for the Obama team.
Advances in Crisis Communications Tied to Social and Natural Upheavals
October 18th, 2011 by PRNEWSAt the PRSA Conference, John Deveney of Deveney Communication discussed trends and advancements in crisis response and suggested that communicators keep an eye on the Occupy Wall Street movement.
CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show
October 17th, 2011 by PRNEWSLooking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.
Tip Sheet: How to Tend to Your CEO’s Achilles’ Heel(s)
October 10th, 2011 by Andrew GilmanCommCore’s Andrew Gilman breaks down CEOs into personality types and lists the communications hazards associated with each type. Do you recognize your CEO in this list?
Tip Sheet: How to Tend to Your CEO’s Achilles’ Heel(s)
October 10th, 2011 by Andrew GilmanCommCore’s Andrew Gilman breaks down CEOs into personality types and lists the communications hazards associated with each type. Do you recognize your CEO in this list?
Spectacular Flameouts: In PR, Failure Is Not an Option, It’s a Given
October 10th, 2011 by PRNEWSPR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them.