Media Relations

Inkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews.

Inkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews.

Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease.

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson.

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson.

Hill & Knowlton senior VP Jeff Mangum poses 12 question for an organization to gauge whether it’s prepared for a crisis, from having a social media policy in place to having a media monitoring program.

While a fully loaded JetBlue plane was stuck on a tarmac for seven hours, a member of the flight crew offered his own critique of the company’s handling of the situation.

When it comes to purchasing cars, women often seek advice from blogs and social networks, which has been shown to increase their confidence and lower stress levels.

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.