Media Relations

5 Steps to the Perfect PR Pitch for Small Businesses

February 21st, 2012 by

The In-House Writer president Andrew Hindes provides five key steps for a small business to pitch the media and make the effort worth everyone’s time.

With Linsanely Great News Comes Great PR Responsibility

February 20th, 2012 by

The emergence of the Knicks’ Jeremy Lin, a bona fide media sensation since Feb. 4, raises the question of how PR pros can best handle unexpected great news.

Case Study: Passionate Spokesman, Nimble Communications and Trackside Tweets Power Winning IndyCar Sponsorship

February 20th, 2012 by

Novo Nordisk takes the fast track in promoting its diabetes product portfolio—putting the pedal to race car driver Charlie Kimball’s metal.

Keeping the Media at Bay: Counterintuitive Yet Often Necessary

February 16th, 2012 by

While it is in the PR professional’s DNA to want to get the word out when it comes to news about their organization or client, sometimes it is smart—and necessary—to scale back the outreach.

6 Tips for Message Clarity During a Crisis 

February 14th, 2012 by

Tips 1 & 2: Lay off the confusing legal jargon and ax the acronyms.

Keeping the Media at Bay: Counterintuitive Yet Often Necessary

February 13th, 2012 by

There are situations when tooting your organization’s horn must cease, and media deflection must begin.

5 Tips for a Successful Social Media Crisis Response

February 3rd, 2012 by

The speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets… Continued

PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet

February 2nd, 2012 by

The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit… Continued

As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

February 1st, 2012 by

The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued

Case Study: We Hold This Truth… Innovation Effort Drives Fans in Person and Online to Declare on the Dotted Line

December 3rd, 2011 by

Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war