Measurement objectives for media relations pros should not emphasize factors that are out of their control, says Evan Welsh, SAP’s director of global media relations.
Winner: Cold Spring Harbor Laboratory — Advancing autism research: a new animal model provides evidence for autism’s genetic basis To tout the news of a first-of-its-kind animal mode for autism that presented incontrovertible evidence of autism’s genetic… Continued
Winner: The Heinz Awards and Burson-Marsteller – Heinz Awards Educate America About Environmental Champions and Their Causes BM was tasked with promoting the recipients of the 17th Annual Heinz Awards, which honored 10 individuals who… Continued
Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes.
Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software IndustryMarch 9th, 2012 by PR News
▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a
The man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers.
The majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.
Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies.
Conover Tuttle Pace SVP and partner Brian Heffron offers tips on how to keep feeding the media for sustained coverage.