Media Relations

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First Tactic to Use With a Hostile Audience: Acknowledge the Boos

July 23rd, 2012 by

Mitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training.

6 Reasons Why Grammar Still Matters in the Digital Age

July 17th, 2012 by

With journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.

6 Reasons Why Grammar Still Matters in the Digital Age

July 17th, 2012 by

With journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.

Case Study: Grassroots National Campaign to Launch Safeway’s New All-Natural Food Line Proves PR Can Be a Picnic

July 16th, 2012 by

The world’s longest picnic table, wide media coverage and a social media contest put Safeway’s Open Nature line front and center with the public.

7-Eleven (Mostly) Nails Brand Opportunities on Its Special Day

July 11th, 2012 by

Slurpee fans showed up for their free drinks on 7-Eleven Day, but the brand itself was a no-show on Pinterest and Instagram.

7-Eleven (Mostly) Nails Brand Opportunities on Its Special Day

July 11th, 2012 by

Slurpee fans showed up for their free drinks on 7-Eleven Day, but the brand itself was a no-show on Pinterest and Instagram.

Managing the Media: Six Steps to Ensure a Successful Event

July 10th, 2012 by

No matter how large or small an event, there are six simple steps to take that will set your organization up for media success.

Managing the Media: Six Steps to Ensure a Successful Event

July 10th, 2012 by

No matter how large or small an event, there are six simple steps to take that will set your organization up for media success.

Ruling the Waves: 5 Tips for a Successful Radio Interview

July 6th, 2012 by

CommCore Consulting Group CEO Andy Gilman explains how to take advantage of the most imaginatively visual medium—radio.

Ruling the Waves: 5 Tips for a Successful Radio Interview

July 6th, 2012 by

CommCore Consulting Group CEO Andy Gilman explains how to take advantage of the most imaginatively visual medium—radio.