LEWIS PR’s Clinton Karr provides a five-step roadmap for these critical launches.
Media Relations
Words that Repel Reporters (Let us Count the Ways)
December 23rd, 2012 by PR News StaffDespite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.
Content’s the Cure in Times of Crisis for Adventure Travel Company
December 21st, 2012 by Bill MiltenbergIntrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy.
Nostalgia’s Favorite Time of Year: Tips for Pitching During the Holiday Season
December 20th, 2012 by Anitra SchulteHenson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.
7 Tips for Pitching Hyperlocal Media
December 20th, 2012 by Bill MiltenbergConnect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.
5 Timeless Pitching Tips for PR Pros
December 18th, 2012 by Bill MiltenbergDon’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.
6 Tips for Getting the Most Out of a Freelance Writer
December 17th, 2012 by Andrew HindesManaging a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.
5 Ways to Put Senior Execs at Ease During Media Training
December 17th, 2012 by Bill MiltenbergKaren Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.
Drive a Stake in the Ground: Leveraging Tent-Pole Events
December 13th, 2012 by Scott Van CampDaniel Garza, senior VP of PRx Digital provides six tips for promoting tent-pole events in today’s digital world.
As Mobile and Tablet Usage Soars, Video Opportunities Abound
December 13th, 2012 by Bill MiltenbergNew Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.