It’s been a little more than a week since we learned about Paula Deen’s damning deposition, in which the food queen uttered the ‘N’ word. But in that time Deen’s “sweet grandmother” image has suffered irreparable damage
Media Relations
The Stylebook to Help PR Pros Create Their Own Writing Style
June 24th, 2013 by Matthew SchwartzIf PR pros want to improve their writing skills, perhaps they need to carve out some time to read Charles Dickens, Vladimir Nabokov, F. Scott Fitzgerald and other literary lions whose writing talents have transcended the generations. It’s one piece of advice for how PR pros can improve their writing skills, compliments of Beth Haiken, VP of corporate citizenship and communications at WayPoint Homes.
4 Lessons Your Brand Can Learn From The Twinkies Revival
June 24th, 2013 by Caysey WeltonTwinkies connoisseurs rejoice. Hostess on Sunday announced that the spongy yellow confection is returning to shelves on July 15.
7 Secrets to Powerful Customer Testimonials
June 24th, 2013 by Andrew HindesAs a PR professional you’re probably aware that client testimonials are an extremely powerful marketing tool. The reason they can be so effective is simple: While it’s fine for a business to tell customers and prospects how great its products or services are, it’s much more persuasive when people who have used those products or services sing the company’s praises.
10 Tips for Writing Strong Lead Paragraphs in News Releases
June 21st, 2013 by Steve GoldsteinThe basics of writing great news releases are more important than ever. Outside of your headline, most of your focus should be on crafting a strong lead paragraph—that’s where your news release lives or dies.
How to Avoid the Stink in Your Storytelling
June 20th, 2013 by Diane SchwartzMy son Max tells very long stories that veer in curious directions. By the time he’s nearing the point, he forgets the ending. It’s rather cute and endearing – he is, after all, only 12… Continued
6 Tips For an Effective Email Pitch
June 19th, 2013 by Lucia DavisJournalists get dozens of emails a day (if not more—depends on the journalist). Cutting through the clutter is a constant challenge for PR pros trying to get their pitches seen, let alone accepted.
Are You a PR Pro From Krypton?
June 14th, 2013 by Steve GoldsteinIf you’re an immigrant from Krypton living in the U.S.—or in any spot on Earth—then flying without the benefit of a wingspan or jet propulsion and hearing the flutter of a butterfly in Ensenada while… Continued
Lessons From The Dunkin’ Donuts Customer’s Racist Rant
June 13th, 2013 by Tony SilberOne of the bigger viral stories of the last two days was the foul-mouthed racist rant by a Dunkin’ Donuts customer in Fort Lauderdale, Florida, who filmed herself abusing the store’s employees and posted the… Continued
To Inject Storytelling in Business Communications, Read the Masters
June 11th, 2013 by Steve GoldsteinHow many times in the last 48 hours have you read or heard the phrase “content is king”? Maybe people think that if you chant it enough times it’ll be true. But we know in our hearts that it’s not true—some content is king, but not all of it.