Communications professionals spend a lot of time talking about Big Data these days. A keyword search for the term on PR Newswire yields about 500 press releases issued
Media Relations
Top Weiner Aide Offers Communicators a Lesson on How Not to Talk to Reporters
July 31st, 2013 by Caysey WeltonIf Anthony Weiner thought his campaign woes couldn’t get any worse, then Barbara Morgan likely changed his mind. Morgan is Weiner’s communication director and yesterday she responded to a former intern’s tell-all article in the Daily News with a barrage of insults and obscenities, which adds yet another layer of discreditable behavior to the campaign.
3 Clutter-Busting Tips for Your Press Releases and Email Pitches
July 31st, 2013 by Steve GoldsteinAndrew Hindes, president and founder of PR and marketing copywriting company The In-House Writer, will be leading press release and email pitch writing clinics at PR News’ Writing Boot Camp in San Francisco on Aug. 5. He offers three tips to cut through the clutter.
FedEx Package Tosser Mea Culpa: We’re All Crisis Managers Now
July 29th, 2013 by Lucia DavisBy now, you’ve probably seen the video of a FedEx courier carelessly tossing bosses into the back of her truck. The other man in the video is a security guard named Bob Marge, and he wants you to know that he’s sorry.
How To Tell A Good Story and Inspire Your Audiences
July 29th, 2013 by Dan SantowNot long ago I returned from three weeks traveling through India by myself. While planning this eight-city adventure, a voice inside my head kept telling me I was nuts: India?
Avoiding Chronic Mistakes in PR Measurement
July 29th, 2013 by Robert F. LauterbornThere was a time when PR professionals tried to demonstrate the value of their contributions by counting clips and calculating the cost of the placements, as if that space had been bought as advertising. That time was, sadly, now. I’m saddened to hear that that’s still the method some agencies and their clients use.
PR’s Role in Shaping Brand Perception Is Illustrated in Revival of Twinkies
July 29th, 2013 by PRNEWSWhen Twinkies parent company Hostess went out of business late last year there was an outpouring of sentiment from millions of people for the spongy cake with the creamy filling, which dates back to 1930. Saying goodbye to such an iconic brand was hard to, er, swallow for a lot of older consumers, who equate Twinkies with their childhood.
Video Pick: Anthony Weiner’s Latest Apology Tour
July 25th, 2013 by Lucia DavisAnthony Weiner — or should we say “Carlos Danger” — is in the throes of a new crisis stemming from his apparent sexting habit. His poll numbers have already taken a huge hit, as reported by CNN.
Anthony Weiner Doesn’t Have a PR Problem
July 25th, 2013 by Diane SchwartzNew York mayoral candidate Anthony Weiner, also known as Carlos Danger in the sexting world, issued an apology this week after more salacious text messages surfaced between him and a twenty-something Indiana woman. The messages… Continued
Beyond Hearing: The Role of Listening in Communication Success
July 25th, 2013 by Sara Whitman and Sam FordPersonally, most of us know that communication is more about listening than talking. As marketers and corporate communicators, however, our professional training has too often driven us to think of our job as the science of monitoring, followed by the art of persuasion.