When we practice good pitching techniques and follow up in a convenient fashion, we’re regarded in the newsrooms we serve as the blaring siren of an emergency vehicle. Bad pitching and inconvenient follow-up comes across as the continual alarm of a minivan. I
Media Relations
Does Your Content Pass the ‘So What’ Test?
August 9th, 2013 by Lucia DavisWith the deluge of data rushing at journalists on a daily basis, there’s a key question you should ask before you send along that press release: So what? If your latest “news” doesn’t have a satisfying answer to that question, you may as well send it to the abyss.
PR News Shines Spotlight on Top Work by PR Agencies
August 9th, 2013 by Steve GoldsteinPR News’ PR Agency Elite Awards recognize agencies in 23 practice areas, such as branding, business to business, community relations, crisis management, digital/social media, internal communications, media relations, mulitcultural PR, nonprofit/association and reputation management. All of the finalists will be celebrated at a luncheon on Sept. 10, 2013 at the Grand Hyatt in New York.
How to Get Your Press Release Quotes Used by the Media
August 8th, 2013 by Steve GoldsteinA great quotation can be the perfect bait for a journalist and, as New York University’s Don Bates says, “because they’re someone’s ‘own’ words, editors will almost never edit them except to correct a grammatical error.”
Google Debuts In-Depth Articles (Another Chance to Boost Your SEO Efforts)
August 8th, 2013 by Caysey WeltonGoogle is launching a new feature that will display three in-depth authoritative articles that will complement search. Sources can vary depending on search topic.
4 Essentials for Communications that Connect with Any Audience
August 5th, 2013 by Lucia DavisThe opening session of the PR News Writing Boot Camp kicked off with quotes from some of the great ones—not public relations superstars, mind you, but literary geniuses such as Sylvia Plath, Herman Melville and Gabriel García Márquez.
7 Seconds to a Better Press Release
August 5th, 2013 by Diane SchwartzLet’s assume that your press release landed in the right in-box, meaning the reporter is the right target for your message. For anyone in public relations, just getting to this point is a major achievement.… Continued
5 Things a PR Pro Can’t Live Without
August 5th, 2013 by Caysey WeltonEveryone has that one item he or she simply can’t live without. PR News asked its readers on Facebook to tell us exactly what that thing is, and the results are in.
Media Changes Force Agencies To Rethink Their Client Relationships
August 5th, 2013 by PRNEWSEric Morgenstern, president-CEO of Morningstar Communications , had just finished a client meeting at Blue Cross Blue Shield of Kansas City last week when he went over to the company’s kitchen, opened the
Showing Up Is Now More Crucial Than Ever
August 5th, 2013 by Mike McDougallIt wasn’t going to be a popular trip. Or a convenient one. Faced with having to shutter a major manufacturing site in Europe, the CEO of a well-known healthcare brand committed to personally sharing news with the country’s head of government, who had been lobbying for its continued operation.