Media Relations

PR News Q&A: Yanique Woodall and the 24/7 E-Commerce World

June 2nd, 2010 by

Woodall and her PR team at 1-800-FLOWERS.COM are prepared for handling customer-facing crises, but it’s the ones that could happen overnight and become viral in an instant that have her concerned.

Case Study: Agency Recasts Water Bottle Maker’s Tainted Reputation With Refreshing Splash of Environmental Stewardship

May 31st, 2010 by

PR agency Cercone Brown’s "Least Wasteful Cities" campaign helped successfully turn a negative rep into a positive one for sports water bottle maker Nalgene.

CSR Garners Solid Media Share of Voice, But For the Wrong Reasons

May 31st, 2010 by

Corporate social responsibilty has long been talked about as a way to build trust and reputation. New data, however, finds that media coverage of CSR leaves a lot to be desired.

Throw the Right Pitch

May 24th, 2010 by

Ritz Communications’ Patty Keiler and Elisabeth Ritz share specific tips for pitching full articles written by client champions to media.

Tips for Finding Client Champions for Bylined Articles

May 24th, 2010 by

PR agency Ritz Communications helped Emmi Solutions, a medical IT vendor, gain positive media exposure through finding clients to create articles that they then pitched to targeted media.

Case Study: Healthcare Communications Co. Reaches Media Through Client-produced Articles

May 24th, 2010 by

PR agency Ritz Communications ran a targeted media campaign for medical vendor IT services company Emmi Solutions through arranging and pitching bylined articles written by client champions.

Curing Leadership Lip Dislocation During a Crisis

May 17th, 2010 by

The problem of CEO lip dislocation has lately reared its ugly head; crisis guru Jim Lukaszewski reveals the symptoms and the cures for this serious malady.

PR News Q&A: Linking Media Efforts to Business Goals

May 17th, 2010 by

Sarah Martin of tech solutions company CSC offers a preview of her panel discussion at PR News’ June 17 Media Relations Forum.

Case Study: Agency Shines Fashion Spotlight On Dept. Store Chain

May 10th, 2010 by

Panorama PR helps Belk, a national department store chain, stay in the fashion press’ focus by running media tours built on personalized meetings with the brand’s resident trend guru.

PR News Q&A: C-Suite Getting Serious About Crisis Planning

May 5th, 2010 by

APCO Worldwide’s Eliot Hoff offers a preview of his panel discussion to be held at PR News’ Public Affairs Conference.