Media Relations

PR News Survey: How Do You Define ‘Influencer’?

March 2nd, 2011 by

Given the importance of identifying and measuring influencers, PR News asked communicators to provide their own definition of the term. We present the top 10 answers, plus some honorable mentions.

Packed House in D.C. Proves Metrics Are Top of Mind Among PR Pros

March 2nd, 2011 by

Social media ROI and proving PR’s value to the C-suite were hot topics of discussion at the PR News PR Measurement Conference, held at the National Press Club in Washington, D.C..

Fanning the Media Flame After the First Spark Fades

February 28th, 2011 by

Tying a media relations campaign to the launch of a high-profile product like the iPad might have some built-in limitations when it comes to buzz, but there are ways to extend its lifespan.

Case Study: Aggressive Media Pitching Drives Business Intelligence iPad App Launch; Positions Maker as Early Adopter

February 28th, 2011 by

Seeking to capture media attention for its new business intelligence iPad app, MicroStrategy and Schwartz Communications moved quickly to capitalize on the excitement of the iPad’s mass market introduction.

How to Get in Consumer Reports’ Good Graces

February 21st, 2011 by

Landing a positive review in Consumer Reports can make a company’s year. Here is some behind-the-scenes insight straight from the pub’s editors on their product review process.

PR News Pop Quiz: How Do You ‘Measure’ Up?

February 14th, 2011 by

Test your metrics know-how with this quick quiz on PR measurement from Cision and PR News.

Newspaper Web Sites Attract Billions of Views Online Each Month

February 14th, 2011 by

New research shows that newspapers continue to attract readers, especially those who have advanced degrees and buying power.

Integrating Blogging and Media Relations: A Roadmap For Success

February 10th, 2011 by

With sound outreach strategies and tactics, organizations can leverage blogs to support outreach to the press.

Charting the Industry: Expert Insight Drives Agency Media Efforts

February 7th, 2011 by

A recent study named the top PR agencies in terms of the number of media mentions of their own brands—PR News checked in with some of them  to see what and how they are pitching to the media.

Integrating Digital Platforms in Financial Comms: It’s Money

January 31st, 2011 by

Regulatory edicts notwithstanding, more and more investor relations pros are using Web and social media platforms to spread the financial word. Here are some tips for leveraging digital tools.