Media Relations

Case Study: Post-Haiti Quake, Cruise Line Turns Rough Docking Decision Criticism Into a Smooth CSR story

October 18th, 2010 by

After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging.

Charting the Industry: Do Product Stories Rule in Recession?

October 18th, 2010 by

Data shows that “product” stories resonate with the media, particularly when corporate reputations are suffering. Nevertheless, in good times and bad, push product news only when you really have something to say.

Case Study: Plump Up the Volume: PR Injects Potent Media Outreach Into Campaign to Expose ‘Unnatural’ Poultry Practice

September 27th, 2010 by

To help protect Foster Farms’ Natural product line, Fineman PR plays up the "plumping" of chicken with salt water by competitors.

Pitching Radio: Station and Audience Research are Keys to Success

September 27th, 2010 by

Radio may not be one of the hot digital platforms, but as one of the oldest communications mediums, it still packs a punch when it comes to reaching target audiences.

Keeping the Press and Analysts Engaged via Social Media Tactics

September 22nd, 2010 by

When reporters are writing for now, it is the PR professional’s job to give them the tools they need to decide quickly if the stories being pitched to them are relevant to the broader market.

Case Study: Grasshopper’s Multi-Sensory Campaign Grows by Leaps And Bounds, Creating Big Buzz Around Rebranding

September 20th, 2010 by

Chocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort.

PR News Pop Quiz: Time to Test Your Media Relations Mojo

September 20th, 2010 by

Here’s a quick quiz by the Access Communications staff that will keep you on your media relations toes.

Image Patrol: Target Is Anything But On, While PG&E Connects With Post-Explosion Relief Fund and Twitter Outreach

September 20th, 2010 by

For Target, saying sorry for a donation to an anti-gay politician simply wasn’t enough; PG&E, however, did enough and more after its gas line explosion in the Bay Area.

PR News Q&A: Former White House Press Secretary Perino Talks PR Education, Fox and BP

September 13th, 2010 by

Dana Perino is set to teach a public affairs master class at George Washington University—with a little help from her friends.

‘The Media Is the Enemy,’ and Other Dangerous Notions to Disavow

September 8th, 2010 by

Having a negative attitude toward the media is a self-fulfilling prophesy, and requires serious reeducation and training.