Media Relations


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Globalizing Your Message

    If you’re going to be practicing PR on a global scale, it is imperative you get acquainted with how public relations is practiced in different countries. Following are some tips culled from PR Landscapes, … | MORE »

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Getting Media Coverage at Trade Shows

Trade shows are always a great way for your company to generate attention for possible media coverage. But the question is how do you identify the relevant publications that may want to write about your … | MORE »

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Tip Sheet: Crafting Your Message in the Digital Media World

PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why?

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The Ultimate How-To Guide: Search Engine Marketing

Web 2.0 – that is, the collective name of the services that let people collaborate and share information online – has given birth to an ornery, brilliant, sometimes-deceitful offspring: PR 2.0.

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Mapping Your Message: The Key To Telling A Media Relations Success Story

Media relations may be the foundation on which public relations was built, but oh how times have changed. Disintermediation, increased public scrutiny, consumer-generated media, stakeholder empowerment…

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How To…Build A Multimedia Press Release

If press releases are one of the founding tenets of traditional PR, then multimedia press releases are the wave of current development.

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PR Leaders Offer Hands-On Insight For Media Training Strategies

Vice President Dick Cheney’s now-infamous hunting expedition and subsequent fallout has brought the importance of media training spokespeople to the forefront of the PR profession. His communications teams’ laundry list of faux pas – including … | MORE »

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The Well-Provisioned War Room And Why You Need One

When a crisis erupts, the communications team goes to ground, huddling in the "war room," the "command center." From this hub, PR leadership can call the shots, watching as the story unfolds and adjusting communications … | MORE »

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