Media Relations

Media Beat: Journos Paint Rosier Business Picture

August 30th, 2010 by

An exclusive PR News chart shows that the tone of media coverage of corporate attributes has been more positive of late, with the exception of CSR.

Case Study: When in Gnome: Integrated Campaign Follows Travelocity Figurehead on a Cross-Country Adventure

August 23rd, 2010 by

Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another.

Case Study: PR in Iraq: Army Corps of Engineers Builds Schools, Goodwill—and Gets ‘Scooped’ by the Enemy

August 16th, 2010 by

The U.S. Army Corps of Engineers tailored outreach to the Iraqi people about its mission with the aim to educate the community and protect its staff with the help of public affairs specialists.

PR News Poll: JetBlue and the Evacuating Flight Attendant

August 13th, 2010 by

Flight attendant Steven Slater’s angry, dramatic exit from a JetBlue aircraft has resonated with critics of airlines, airline employees and pretty much all working people. In this PR News poll we see how it resonates with PR practitioners.

PR News Advisory Board: Did HP and APCO Make the Right Move?

August 11th, 2010 by

Did APCO Worldwide give HP the right advice in the forced resignation of its chief, Mark Hurd? Members of PR News’ Advisory Board weigh in on the crisis.

Hurry-Up Offense Propels Rollout of Jockey/Tebow Sponsorship Deal

August 9th, 2010 by

PR News tracks the media relations efforts that moved the Tim Tebow/Jockey International sponsorship deal story from beginning to end.

Case Study: PR Drives Top-Tier Media Coverage and High Public Awareness of Ford’s Theatre Renovation

August 9th, 2010 by

The renovation of Ford’s Theatre in Washington, D.C., offered theater management a unique opportunity to reposition the historic landmark as something more than just the place where Abraham Lincoln got shot.

Traditional Media Relations Tactics Still Apply on the Social Web

August 2nd, 2010 by

The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch.

PR Time Machine: How Would You Media Train Don Draper?

July 30th, 2010 by

Media training guru Andy Gilman reveals how he would prepare Mad Men’s Draper for his next interview with The Wall Street Journal.

Case Study: FEMA’s Flood Insurance Program Awareness Campaign Keeps Agents Connected and Customers Covered

July 26th, 2010 by

To counter the public’s belief that flood insurance was largely unneccessary, the Federal Emergency Management Agency and Ogilvy PR created the FloodSmart campaign, designed to communicate flood risk and insurance options.