Media Relations

Case Study: Grasshopper’s Multi-Sensory Campaign Grows by Leaps And Bounds, Creating Big Buzz Around Rebranding

September 20th, 2010 by

Chocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort.

PR News Pop Quiz: Time to Test Your Media Relations Mojo

September 20th, 2010 by

Here’s a quick quiz by the Access Communications staff that will keep you on your media relations toes.

Image Patrol: Target Is Anything But On, While PG&E Connects With Post-Explosion Relief Fund and Twitter Outreach

September 20th, 2010 by

For Target, saying sorry for a donation to an anti-gay politician simply wasn’t enough; PG&E, however, did enough and more after its gas line explosion in the Bay Area.

PR News Q&A: Former White House Press Secretary Perino Talks PR Education, Fox and BP

September 13th, 2010 by

Dana Perino is set to teach a public affairs master class at George Washington University—with a little help from her friends.

‘The Media Is the Enemy,’ and Other Dangerous Notions to Disavow

September 8th, 2010 by

Having a negative attitude toward the media is a self-fulfilling prophesy, and requires serious reeducation and training.

For Crisis Response Web Leader, BP Spill a Marathon, Not a Sprint

September 2nd, 2010 by

The Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis.

Case Study: Fitness Mag Integrates Editorial Messages With Live Events, Boosting Brand Awareness and Sponsorships

August 30th, 2010 by

Fitness magazine Shape rebooted its brand for summer with a Bikini Body Tour and outreach campaign.

Media Beat: Journos Paint Rosier Business Picture

August 30th, 2010 by

An exclusive PR News chart shows that the tone of media coverage of corporate attributes has been more positive of late, with the exception of CSR.

Case Study: When in Gnome: Integrated Campaign Follows Travelocity Figurehead on a Cross-Country Adventure

August 23rd, 2010 by

Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another.

Case Study: PR in Iraq: Army Corps of Engineers Builds Schools, Goodwill—and Gets ‘Scooped’ by the Enemy

August 16th, 2010 by

The U.S. Army Corps of Engineers tailored outreach to the Iraqi people about its mission with the aim to educate the community and protect its staff with the help of public affairs specialists.