Media Relations


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Public Affairs in the Age of Conversational Communications

As recent political campaigns—and their subsequent snafus and recovery efforts—have demonstrated, directly engaging audiences for the first time when you are in the midst of a crisis adds more stress to an already haphazard job. … | MORE »

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Global Media Relations Study: Not Okay to Accept Pay for Coverage

According to a survey conducted by Dr. Katerina Tsetsura, University of Oklahoma, a large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from … | MORE »

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How to Write a Killer Press Release

Press releases can be be a powerful PR tool that can promote key developments for your client. However, if written poorly, the media may ignore it no matter how newsworthy the topic. To write an … | MORE »

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Averting a Crisis with Strategic Communications

Prior to the total closure of I-64 in St. Louis, the largest highway improvement in Missouri history, headlines screamed “Apocalypse Now!” and “Traffic Nightmare!” Over the course of one year, the Missouri Department of Transportation … | MORE »

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Consumers Control Future of Media, says Study

According to a recent Nokia study, the current wave of user-created media may be here to stay. Nokia polled trend-setting consumers from 17 countries about their online behavior and lifestyles. Extrapolating information from its 900 … | MORE »

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New Study Examines Journalists’ Relationship with New Media

Brodeur, along with its partner Marketwire, recently announced the results of a study that examined journalists’ relationships with new media. The survey showed that reporters’ perceptions and participation within social media sites and blogs correlates … | MORE »

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Multimedia Strategies for Independent Publishers

According to Don Nicholas, internet marketing consultant and managing partner, Mequoda Group, LLC, indepdendent publishers don’t need to stray too far from their larger counterparts’ multimedia publishing strategies. For over fourteen years Nicholas has helped … | MORE »

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10 Tips for Launching a Solid Podcast

Campaign studies by Podtrac and TNS found that podcast advertising is three times as effective as “traditional” online advertising, and seven times more so than TV ads. What’s more, in 2007, podcasts served 18.5 million … | MORE »

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What Reporters Really Want

There is hardly anything more intimidating than a reporter standing in front of you, arm outstretched with a microphone two inches from your mouth, a camera pointed in your direction and a bright light shining … | MORE »

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Phrases to Avoid in Media Interviews

When put on the spot during media interviews, spokespeople often fall back on prepackaged phrases that tend to be counterproductive and, at times, downright destructive. With that in mind, PR professionals should train spokespeople to … | MORE »

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