Gone are the days of formality. Now, the relationship between reporter and corporation requires frequency and transparency.
Case Study: Baby Giraffe and PR Help Solve Zoo Budget Impasse While Curbing Outcry Over Threat of Animal SacrificesJune 28th, 2010 by PR News
Unfortunate comments by Zoo New England’s CEO over zoo budget cuts by the state created a nationwide stir that required quick action by PR agency Rasky Baerlein.
In advance of PR News’ June 17 Media Relations Forum in Washington, D.C., we asked the PR community one question: “How would you define a good relationship with the media?” See the winning response.
Most organizations have some sort of area on their Web sites dedicated to news. Unfortunately, many organizations are not leveraging this online news area as a way to increase awareness of their products and services within their industry.
As the media landscape continues to fracture, with traditional outlets shrinking and new digital-based platforms emerging, PR executives are challenged to adjust media strategies and resources to gain maximum media coverage.
PR agency exec and PR News Media Relations Forum panelist Karen Hinton has done battle with Chrevron over its enviromental practices, and doesn’t mince words when it comes to BP.
Deveney, appearing at PR News’ Media Relations Next Practices Forum on June 17 in Washington D.C., says that the ability to deal with the new realities of media relations is critical to the success of PR pros.