Media Relations

Message Control: Changing the PR-Journalist Dynamic

July 12th, 2010 by

Gone are the days of formality. Now, the relationship between reporter and corporation requires frequency and transparency.

Case Study: Baby Giraffe and PR Help Solve Zoo Budget Impasse While Curbing Outcry Over Threat of Animal Sacrifices

June 28th, 2010 by

Unfortunate comments by Zoo New England’s CEO over zoo budget cuts by the state created a nationwide stir that required quick action by PR agency Rasky Baerlein.

Hoax Releases Hit Newswire Services

June 23rd, 2010 by

Two phony press releases hit PR Newswire and Business Wire, causing a change in release submission policy.

Use Community Access TV to Get Your Message Out

June 21st, 2010 by

For smaller businesses and nonprofits, community access television can be an attractive alternative outreach platform.

One-Question Survey: Define a Good Relationship With the Media

June 18th, 2010 by

In advance of PR News’ June 17 Media Relations Forum in Washington, D.C., we asked the PR community one question: “How would you define a good relationship with the media?” See the winning response.

How To Extend the Reach of Your E-Newsroom

June 14th, 2010 by

Most organizations have some sort of area on their Web sites dedicated to news. Unfortunately, many organizations are not leveraging this online news area as a way to increase awareness of their products and services within their industry.

PR News Roundtable: In Media Relations, How Social Do You Go?

June 14th, 2010 by

As the media landscape continues to fracture, with traditional outlets shrinking and new digital-based platforms emerging, PR executives are challenged to adjust media strategies and resources to gain maximum media coverage.

Crisis Expert With Oil Industry Experience Weighs In on BP

June 11th, 2010 by

PR agency exec and PR News Media Relations Forum panelist Karen Hinton has done battle with Chrevron over its enviromental practices, and doesn’t mince words when it comes to BP.

PR News Q&A: John Deveney on the Importance of Citizen Journalists

June 7th, 2010 by

Deveney, appearing at PR News’ Media Relations Next Practices Forum on June 17 in Washington D.C., says that the ability to deal with the new realities of media relations is critical to the success of PR pros.

Immortalize Your Press Releases Online via SEO

June 7th, 2010 by

Packing your press releases with anchor text, links, metadata and more can significantly increase their shelf life while reaching a wider audience.