Media Relations

Charting the Industry: Bridging the IR/PR Crisis Disconnect

April 18th, 2011 by

For most PR pros, being prepared for crises is a major staple of the discipline. IR professionals, however, often don’t have an effective crisis management plan in place.

A Plan for the Unprepared: First 3 Steps to Take in a Crisis

April 15th, 2011 by

When a crisis strikes, an organization is confronted with a critical period in which it needs to respond quickly and appropriately. Todd Hansen of O’Malley Hansen Communications provides three vital steps to regain control during a crisis.

Hitting a Moving Target: Targeting Audiences on the Go With Mobile

April 15th, 2011 by

With consumers increasingly accessing the Web through sophisticated mobile devices, Google is helping communicators deliver targeted messaging to consumers where they are, both digitally and geographically.

5 Steps to Connecting With Over-Stretched Journalists

April 13th, 2011 by

In today’s world of shrunken budgets, journalists are often covering multiple beats and using new mediums to receive pitches. Southwest Airlines’ Whitney Eichinger lays out five strategies to make your pitch soar above the din.

Tip Sheet: Leverage Convergence for Public Affairs Success

April 11th, 2011 by

Public affairs pros take note: More industries are banding together to protect their mutual interests, writes Derek M. LaVallee, making advocacy work more complicated yet ultimately more powerful.

Case Study: The Pop Heard Round the World: Global Media Push
 Propels Bubble Wrap’s 50th Anniversary Celebration

April 11th, 2011 by

How do you give proper props to packaging material? If it’s the iconic brand Bubble Wrap, you get the media’s attention through a clever press kit and knowledgeable spokespeople.

Case Study: Bay Area Nonprofit Bag Effort Is Anything But Static, Embracing Viral Video and Bloggers to Save S.F. Bay

April 4th, 2011 by

In a quest to curb the use of plastic grocery bags, the Bay Area nonprofit group Save the Bay went mano y mano with the deep-pocketed plastics industry, and was successful in spurring action among the public and government officials.

Crisis Comms Online: Keep Pushing And Please Don’t Feed the Trolls

April 4th, 2011 by

Don’t wait until a nasty online post takes a bite out of your brand. Be proactive by creating and posting compelling content on varying domain names that will overwhelm the negative and accentuate the positive.

Tip Sheet: How to Pick the Right Crisis Comms Counsel

March 28th, 2011 by

In what could be your most critical pre-crisis decision, here are some important considerations when choosing the right crisis communications help.

Case Study: Beverage Trade Organization Brings in Big Partners, Rallies Soft Drink Rivals in Sweeping School Drink Effort

March 28th, 2011 by

Looking to deflect criticism that it’s member companies were contributing to child obesity, the American Beverage Association launched a massive initiative that reduced calories in drinks shipped to schools by nearly 90%.