Media Relations

PR News Q&A: Former White House Press Secretary Perino Talks PR Education, Fox and BP

September 13th, 2010 by

Dana Perino is set to teach a public affairs master class at George Washington University—with a little help from her friends.

‘The Media Is the Enemy,’ and Other Dangerous Notions to Disavow

September 8th, 2010 by

Having a negative attitude toward the media is a self-fulfilling prophesy, and requires serious reeducation and training.

For Crisis Response Web Leader, BP Spill a Marathon, Not a Sprint

September 2nd, 2010 by

The Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis.

Case Study: Fitness Mag Integrates Editorial Messages With Live Events, Boosting Brand Awareness and Sponsorships

August 30th, 2010 by

Fitness magazine Shape rebooted its brand for summer with a Bikini Body Tour and outreach campaign.

Media Beat: Journos Paint Rosier Business Picture

August 30th, 2010 by

An exclusive PR News chart shows that the tone of media coverage of corporate attributes has been more positive of late, with the exception of CSR.

Case Study: When in Gnome: Integrated Campaign Follows Travelocity Figurehead on a Cross-Country Adventure

August 23rd, 2010 by

Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another.

Case Study: PR in Iraq: Army Corps of Engineers Builds Schools, Goodwill—and Gets ‘Scooped’ by the Enemy

August 16th, 2010 by

The U.S. Army Corps of Engineers tailored outreach to the Iraqi people about its mission with the aim to educate the community and protect its staff with the help of public affairs specialists.

PR News Poll: JetBlue and the Evacuating Flight Attendant

August 13th, 2010 by

Flight attendant Steven Slater’s angry, dramatic exit from a JetBlue aircraft has resonated with critics of airlines, airline employees and pretty much all working people. In this PR News poll we see how it resonates with PR practitioners.

PR News Advisory Board: Did HP and APCO Make the Right Move?

August 11th, 2010 by

Did APCO Worldwide give HP the right advice in the forced resignation of its chief, Mark Hurd? Members of PR News’ Advisory Board weigh in on the crisis.

Hurry-Up Offense Propels Rollout of Jockey/Tebow Sponsorship Deal

August 9th, 2010 by

PR News tracks the media relations efforts that moved the Tim Tebow/Jockey International sponsorship deal story from beginning to end.