One of the most uncomfortable positions for a speaker is to be challenged by the press. Unfortunately, it can occur at any given moment during a public event, and it’s something you have to be prepared for.
Media Relations
Bad News for Fast Food Corporations
August 29th, 2013 by Caysey WeltonReports have surfaced that a massive fast food protest will be staged next week around the country. Employees from McDonald’s, Wendy’s and Burger King are all expected to walk out of their jobs to voice concerns about poor treatment and unlivable wages.
When the Picture Doesn’t Match the Story
August 28th, 2013 by Tony SilberIn the tech world, one of the iconic moments of the 1990s was when Steve Jobs returned to Apple in 1997. He went to Macworld and gave one of his best speeches, during which he… Continued
Video is Still Not a Big Enough Part of PR (Infographic)
August 28th, 2013 by Caysey WeltonMost PR pros (79%) agree that video is not being used nearly enough when it comes to content. However, according to a recent survey conducted by PR News and PR Newswire, that will change in 2014.
5 Tactics to Illuminate Staid Press Releases
August 27th, 2013 by Lucia DavisWant to ensure that your press releases rise like cream to the top of a journalist’s inbox? Here are five questions to mull over before you send out your latest pitch.
PR Report Card: The 2013 MTV Video Music Awards
August 26th, 2013 by Caysey WeltonSunday night MTV held its annual award show honoring the best music videos of the year. Of course, we all know what the VMAs are really about: celebrity pageantry. And this year was no different.
You’ve Made it Through a PR Crisis, But Did You Plan for the Aftermath?
August 26th, 2013 by PRNEWSFacebook COO Sheryl Sandberg’s LeanIn.org got hammered in the media two weeks ago when Gawker.com revealed that a LeanIn.org editor was seeking an unpaid intern for an editorial role at the organization
Case Study: FedEx Overhauls its Diversity Communications Efforts, Turning Control of Magazine, and All Messaging, to PR
August 26th, 2013 by PRNEWSDiverse Appeal, FedEx’s custom publication covering the company’s diversity efforts, has been a staple of the delivery services giant since 1997.
How To Decode the ‘Creative Controller’
August 26th, 2013 by Maria ReitanCarmichael Lynch Spong recently fielded proprietary research that sought to answer the question, “how are women emerging from the recession?”
Traditional PR Efforts Can Provide Support For Investor Relations Goals
August 26th, 2013 by Ned BarnettInvestor relations may be the single most regulated area of public relations. This binds the hands of PR professionals working on behalf of companies that are seeking additional investment, positioning themselves for an IPO, or exploring a merger or acquisition.