Media Relations


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In Media Training, a Little Realism Goes a Long Way

Media training must be realistic, maybe even jarring at times to be effective.  It’s important to get across to subjects that reporters can be sharp, occasionally abrasive and even combative.  And if you can handle … | MORE »

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Executive Coaching & Media Training: Same Difference?

To many, executive coaching sounds an awful lot like media training—just for a broader stakeholder base. And, in many ways, you are right. PR professionals’ expertise in coaching, training or other types of counseling is … | MORE »

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Dare to be Different: Attracting Media Attention

Sometimes being whimsical in your messaging or presentation may provide a boost to your client or company’s profile when it comes to attracting media attention. However, it must make sense in the framework of your … | MORE »

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Case Study: Construction Concerto: Event Marketing & Media Relations Efforts Orchestrate a Groundbreaking Move

Company: MacPhail Center for Music Agency: Fast Horse Timeframe: 2006-2007 Since 1907, the Minneapolis-based MacPhail Center for Music has been one of the country’s most respected–and most understated–music education centers. As the organization’s centennial approached, … | MORE »

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Brevity is Poetry: Talking to the Media

We have a cardinal rule in effective media training: Be brief.  By knowing our audience, we can communicate more effectively, delivering a 10-word message rather than a 50-word ramble. We understand whom we are trying … | MORE »

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Message Development That Drives Residual Value

The decision has been made – the company will participate in a key message session. Now it’s time to put a plan in place to make the session valuable and effective. There is a great … | MORE »

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Best Practices for Publicizing an Anniversary on a Limited Budget

When Ruder Finn partnered with Jamestown 2007, the ad-hoc organization created to plan and executive the 400th anniversary of Jamestown, Va., awareness of the historic town was low. In July 2004, the Virginia Tourism Corp. … | MORE »

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Six Tips To Engage Your Audience When Beginning a Speech

Lest you think differently but when giving a speech, the first 15 seconds can be critical in terms of engaging your audience—or not. | MORE »

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13 Tips for Nailing Your Next Media Interview

Getting an interview with the media is often a time-intensive effort consisting of building a story with all the supporting material that you need in order to stand out to a busy reporter. But once … | MORE »

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Marketing Luxury to the Media in a Tough Economy

Withstanding the slings and arrows of a punitive economy is a formidable challenge for marketers across all categories right now. It’s especially so for those who traffic in luxury food or beverage items, be it … | MORE »

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