Media Relations


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Consumers Control Future of Media, says Study

According to a recent Nokia study, the current wave of user-created media may be here to stay. Nokia polled trend-setting consumers from 17 countries about their online behavior and lifestyles. Extrapolating information from its 900 … | MORE »

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Multimedia Strategies for Independent Publishers

According to Don Nicholas, internet marketing consultant and managing partner, Mequoda Group, LLC, indepdendent publishers don’t need to stray too far from their larger counterparts’ multimedia publishing strategies. For over fourteen years Nicholas has helped … | MORE »

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10 Tips for Launching a Solid Podcast

Campaign studies by Podtrac and TNS found that podcast advertising is three times as effective as “traditional” online advertising, and seven times more so than TV ads. What’s more, in 2007, podcasts served 18.5 million … | MORE »

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What Reporters Really Want

There is hardly anything more intimidating than a reporter standing in front of you, arm outstretched with a microphone two inches from your mouth, a camera pointed in your direction and a bright light shining … | MORE »

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Phrases to Avoid in Media Interviews

When put on the spot during media interviews, spokespeople often fall back on prepackaged phrases that tend to be counterproductive and, at times, downright destructive. With that in mind, PR professionals should train spokespeople to … | MORE »

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Picking a Celeb Spokesperson

To gain awareness of your company’s cause or charity, picking a celebrity spokesperson can be an effective way of attracting media attention. But be smart about it. Don’t arbitrarily pick someone just because he or … | MORE »

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Three Steps to Marketing Success for Small Businesses

For small or budget-strapped companies looking to implement an effective marketing plan, there are three steps you should undertake to ensure success. Remember the essentials: market research, your location, the customer group you have targeted, … | MORE »

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The “Pluto Axiom” – Mitigating Confusion Caused by Unofficial Spokespersons

Andy Warhol’s 1968 statement that everyone would be famous for 15 minutes unfortunately holds true during emergencies, which makes it a challenge when the media approaches unofficial spokespersons looking for comments. Although unofficial spokespersons have … | MORE »

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Five Simples Rules for Handling the Press When in Crisis Mode

Imagine this scenario: It’s 5:00 pm and you just got word that your company’s CEO is embroiled in a major scandal. Details are either sketchy or, worse yet, sordid. The press is calling—naturally. What do … | MORE »

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Mitigating Confusion Caused by Unofficial Spokespersons

Confusion in the Bureaucratic Pipeline But not all members of an organization are in a position to have enough information to appropriately comment.  With the stove piping of responsibilities, most staff has little idea what … | MORE »

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