Media Relations

Case Study: Aggressive Media Pitching Drives Business Intelligence iPad App Launch; Positions Maker as Early Adopter

February 28th, 2011 by

Seeking to capture media attention for its new business intelligence iPad app, MicroStrategy and Schwartz Communications moved quickly to capitalize on the excitement of the iPad’s mass market introduction.

How to Get in Consumer Reports’ Good Graces

February 21st, 2011 by

Landing a positive review in Consumer Reports can make a company’s year. Here is some behind-the-scenes insight straight from the pub’s editors on their product review process.

Newspaper Web Sites Attract Billions of Views Online Each Month

February 14th, 2011 by

New research shows that newspapers continue to attract readers, especially those who have advanced degrees and buying power.

PR News Pop Quiz: How Do You ‘Measure’ Up?

February 14th, 2011 by

Test your metrics know-how with this quick quiz on PR measurement from Cision and PR News.

Integrating Blogging and Media Relations: A Roadmap For Success

February 10th, 2011 by

With sound outreach strategies and tactics, organizations can leverage blogs to support outreach to the press.

Charting the Industry: Expert Insight Drives Agency Media Efforts

February 7th, 2011 by

A recent study named the top PR agencies in terms of the number of media mentions of their own brands—PR News checked in with some of them  to see what and how they are pitching to the media.

Integrating Digital Platforms in Financial Comms: It’s Money

January 31st, 2011 by

Regulatory edicts notwithstanding, more and more investor relations pros are using Web and social media platforms to spread the financial word. Here are some tips for leveraging digital tools.

The Ad Launch: Context, Reputation and Authenticity Key to PR’s Role

January 31st, 2011 by

PR, advertising and marketing come together as the three disciplines work toward the launch of CDW’s "People Who Get IT" ad campaign.

How to Expertly Prep Your Spokespeople for Video

January 24th, 2011 by

Today’s journalist not only expects an interview for print and online—they will also ask for a video interview. Here’s how to meticulously prepare your execs/clients for one.

Harried Journos Need Your Story-Shaping Skills

January 24th, 2011 by

Honing your own storytelling skills and journalistic instincts can only strengthen your relationships with time-crunched, resource-challenged reporters.