Media Relations


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Spreading the Word

We are two, small TV stations in Portland, ME, a state where residents proudly place a high value on a clean environment. Going green in Maine was a no-brainer. Our initial plan was figure out … | MORE »

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Three Ways to Get Media Attention

Corporate America is becoming a nation of drivel spewers. National business reporters are usually very smart individuals with high degrees of intellectual curiosity. Most have access to incredible amounts of data regarding the industries they … | MORE »

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Best Practices for Managing a New Conference

News conferences have come under renewed scrutiny lately; they’re the 21st century communications tool that gets no respect. With the advent of social media and other tools that enable people to “gather” and communicate remotely … | MORE »

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Effectively Communicating in Wake of Catastrophes

Like countless Americans, leadership and staff of CCIM Institute, a commercial real estate association that trains real estate sales professionals, saw the horrific television images of a flooded New Orleans and Gulf Coast and wondered … | MORE »

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How to Reach the Media in Today’s Web 2.0 Universe

You can’t be in PR today and ignore the facts. Fact one: hard copy publications are online, or have moved exclusively online. Fact two: media companies are consolidating. Fact three: new media is here to … | MORE »

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Winning Over the Critics

Trying to alter public—and media—perception of a product can be a trying proposition.  However, in McDonald’s ongoing Quality Moms Correspondents Campaign, which centered on building positive viral and WOM buzz about the quality of its … | MORE »

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10 Principles of Effective Crisis Communications

When unexpected crises hit a company, executives often find themselves rudderless in a monsoon of media calls. If they don’t know how to effectively communicate their company’s story, they can cause significant damage. Negative news … | MORE »

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How to Field Hostile Questions During an Interview

When faced with a crisis situation or controversy, many reporters and citizen activists will ask hostile questions of spokespeople, be it in the media, during speeches and committee hearings or at annual stockholder meetings. It’s … | MORE »

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When It Rains, It Doesn’t Have to Pour: How to Manage a Business Crisis Effectively and Come Out Better Than Before

When the news is bad and the stakes are high, it can be the tendency of some corporate spokespeople to hide out and avoid the media.  After all, if you don’t have anything good to … | MORE »

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Ten Ways to Cut Through the Clutter and Get Hits for Your Client

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