Media Relations

Public Divided on WikiLeaks’ Document Dump

January 10th, 2011 by

Free speech or security threat? Americans are conflicted about how much freedom organizations like WikiLeaks should have in publishing confidential documents.

Don’t Play Google Hide & Seek: Robust SEO Tactics Can Raise Your Ranking

January 10th, 2011 by

Search engine optimization may sound complex to the uninitiated, but by following some basic essentials, PR pros can easily raise the visibility of their content online, including news releases.

Media Relations on a Global Scale: Know the Territory

January 6th, 2011 by

As the world becomes more and more connected, and organizations establish global outposts, PR professionals need to understand the unique attributes of the regions in which they practice. Here’s a primer to get started.

Public Relations 2.0 is Content-Based

December 28th, 2010 by

In today’s PR world, every customer must be treated the same way PR people used to treat journalists.

Case Study: Trio Spreads Happiness Virus Globally, While Coca-Cola Brand Awareness Efforts Have a Local Flavor

December 20th, 2010 by

Coca-Cola refreshed its international brand image with a PR campaign that sent three lovers of the carbonated beverage around the world in one year to visit all 206 countries in which Coke is sold.

How to Reinvent, Recharge Press Releases With SEO Tactics

December 20th, 2010 by

Social/digital media has changed the press release—for the better. Here are 10 tips to help you make your press release come alive online with search optimization techniques.

Social Media to Have More Strategic Focus in 2011

December 20th, 2010 by

We asked PR News Advisory Board members about the trends and challenges within the PR discipline in 2010, and what the New Year will bring. Not too surprisingly, social media was a big topic of conversation, as was the acceptance of communications strategies in the C-suite.

Virtual Crisis Competition Fosters Students’ Planning Under Pressure

December 16th, 2010 by

Effectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis?

Local TV News Grabs Viewers

December 13th, 2010 by

Local television news is more effective in engaging viewers’ attention with advertising than other TV program genres and competitive media, says a Hearst Television study.

Seven Critical Questions to Ask Yourself in a Crisis

December 8th, 2010 by

Have all your crisis ducks in a row? Here’s a checklist of questions from John R. Brooks of the Communication Services of the Evangelical Lutheran Church that may save you some trouble.