Spanning digital PR, media relations, community relations and more, here are seven of the best legal PR initiatives from last year, feted at this year’s CSR Awards/Legal PR Awards luncheon in Washington, D.C.
Social media ROI and proving PR’s value to the C-suite were hot topics of discussion at the PR News PR Measurement Conference, held at the National Press Club in Washington, D.C..
Case Study: Aggressive Media Pitching Drives Business Intelligence iPad App Launch; Positions Maker as Early AdopterFebruary 28th, 2011 by PR News
Seeking to capture media attention for its new business intelligence iPad app, MicroStrategy and Schwartz Communications moved quickly to capitalize on the excitement of the iPad’s mass market introduction.
Tying a media relations campaign to the launch of a high-profile product like the iPad might have some built-in limitations when it comes to buzz, but there are ways to extend its lifespan.
New research shows that newspapers continue to attract readers, especially those who have advanced degrees and buying power.
With sound outreach strategies and tactics, organizations can leverage blogs to support outreach to the press.
A recent study named the top PR agencies in terms of the number of media mentions of their own brands—PR News checked in with some of them to see what and how they are pitching to the media.