Media Relations


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10 Principles of Effective Crisis Communications

When unexpected crises hit a company, executives often find themselves rudderless in a monsoon of media calls. If they don’t know how to effectively communicate their company’s story, they can cause significant damage. Negative news … | MORE »

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When It Rains, It Doesn’t Have to Pour: How to Manage a Business Crisis Effectively and Come Out Better Than Before

When the news is bad and the stakes are high, it can be the tendency of some corporate spokespeople to hide out and avoid the media.  After all, if you don’t have anything good to … | MORE »

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Ten Ways to Cut Through the Clutter and Get Hits for Your Client

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Eight Ways to Manage Media Response During Litigation

To manage the media response and prevent potentially lasting and costly damage to the corporate reputation, litigation communications should be an essential part of a company’s approach to a high-profile legal case. In order to … | MORE »

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How Medical Products Companies Should Handle Media When in a Legal Dispute

Patent challenges. Counterfeiting lawsuits. Product liability. There’s no dearth of litigation in the health product space but there are ways you can successfully communicate with the media if your client, a medical products company, is … | MORE »

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Mastering E-mail Etiquette to Media

There’s nothing more aggravating than to be at the receiving end of a monster photo attachment that not only exceeds your computer’s maximum megabytes but paralyzes it for the remainder of the day. The angst … | MORE »

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How to Make Your Online Pressroom Reporter-Friendly

Some online pressrooms are a study in obfuscating clutter and about as reporter-friendly as a tightly lipped C-suite executive whose company is about to be bought by another. But it doesn’t have to be that … | MORE »

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Learning From Tim Russert

Perhaps too often we learn from others’ mistakes rather from their examples. In this vein, one of the positives that has come from Tim Russert’s unexpected passing is the reminder to learn from his expertise … | MORE »

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Media Guideposts for Emergency Situations

One of the best responses to an anticipated crisis to always have a crisis plan in place. This is critical especially when dealing with the media. Following are a few guideposts every PR professional should … | MORE »

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If At First You Don’t Succeed, Try Another Angle

For Sue Vitters Howland, VP of Weber Shandwick, attracting the media’s attention to your company’s innovative initiatives may have everything to do with the focus of your pitch. “Workforce trends tend to have a broad … | MORE »

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