Media Relations

Local TV News Grabs Viewers

December 13th, 2010 by

Local television news is more effective in engaging viewers’ attention with advertising than other TV program genres and competitive media, says a Hearst Television study.

Seven Critical Questions to Ask Yourself in a Crisis

December 8th, 2010 by

Have all your crisis ducks in a row? Here’s a checklist of questions from John R. Brooks of the Communication Services of the Evangelical Lutheran Church that may save you some trouble.

Letter-Writing Success Not Just About Pen and Paper

December 8th, 2010 by

At the heart of the New York Public Library Don’t Close the Book on Libraries campaign was a letter-writing effort to urge City Hall and lawmakers to restore funding for the Library. George Milhaltses, NYPL… Continued

Plan Your Leadership Strategy for Your Next Crisis Today

December 6th, 2010 by

While dealing with a communications crisis may unpleasant, advance planning, skillful execution and honest evaluation could provide the ultimate PR learning experience.

Six Tips for Pitching Trade Editors

December 2nd, 2010 by

Guess what happens when you pitch a b2b editor without first doing homework on who that editor’s audience might be? Silly question? You’d be surprised how often it happens.

Rules of the Road for Modern PR Practitioners Covered at PR News’ How-To Conference

December 1st, 2010 by

While social media and influencer engagement tactics were woven throughout the day at PR News’ How-To Conference, timeless and essential topics like media relations got their due as well.

Case Study: Organizations Unite to Deliver Mobile Health Service Targeted at Moms and Moms-to-Be

November 22nd, 2010 by

Organizations, technology and PR combine to launch text4baby, a mobile health communications initiative.

How to Prepare Execs for Presentations, Speeches

November 22nd, 2010 by

Preparing for an executive’s speech can be just as nerve-racking for the communicator as it can be for the speaker.

Pressing a Reporter on an Error: When to Make a Move

November 17th, 2010 by

Do you or don’t you? The ability to decide whether to call out a journalist for a misquote or factual reporting error could be critical in diffusing a crisis.

Leveraging WOM to Make Up for Shallow Pockets

November 17th, 2010 by

Getting external stakeholders involved in media outreach for a viral campaign requires a strong program and media tools your audience can use.