|Platinum PR Awards Winners
|Social Media Icon Awards Winners|
|CSR & Nonprofit PR Awards Winners
Data shows that “product” stories resonate with the media, particularly when corporate reputations are suffering. Nevertheless, in good times and bad, push product news only when you really have something to say.
To help protect Foster Farms’ Natural product line, Fineman PR plays up the "plumping" of chicken with salt water by competitors.
Radio may not be one of the hot digital platforms, but as one of the oldest communications mediums, it still packs a punch when it comes to reaching target audiences.
When reporters are writing for now, it is the PR professional’s job to give them the tools they need to decide quickly if the stories being pitched to them are relevant to the broader market.
For Target, saying sorry for a donation to an anti-gay politician simply wasn’t enough; PG&E, however, did enough and more after its gas line explosion in the Bay Area.
Chocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort.
Here’s a quick quiz by the Access Communications staff that will keep you on your media relations toes.
Dana Perino is set to teach a public affairs master class at George Washington University—with a little help from her friends.
Having a negative attitude toward the media is a self-fulfilling prophesy, and requires serious reeducation and training.
The Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis.