Looking to deflect criticism that it’s member companies were contributing to child obesity, the American Beverage Association launched a massive initiative that reduced calories in drinks shipped to schools by nearly 90%.
Coming up with the right media mix gets complicated when you add in digital/social media. However, some process and a bit of gut feel go a long way in making the perfect media concoction.
Conover Tuttle Pace EVP Brian Heffron shares best practices he used for a cross-country mobile tour on behalf of trading card company Panini Group.
After Republicans flexed their muscles in the 2010 midterm elections, it was time for Holland & Knight to flex theirs by putting partner Kathryn Lehman in the media spotlight.
Social media ROI and proving PR’s value to the C-suite were hot topics of discussion at the PR News PR Measurement Conference, held at the National Press Club in Washington, D.C..
Tying a media relations campaign to the launch of a high-profile product like the iPad might have some built-in limitations when it comes to buzz, but there are ways to extend its lifespan.
Case Study: Aggressive Media Pitching Drives Business Intelligence iPad App Launch; Positions Maker as Early AdopterFebruary 28th, 2011 by PR News
Seeking to capture media attention for its new business intelligence iPad app, MicroStrategy and Schwartz Communications moved quickly to capitalize on the excitement of the iPad’s mass market introduction.