Media Relations


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Six Ways to Court Bloggers

For PR  professionals hoping to cultivate bloggers for media coverage, here are six invaluable tips: Take a blogger out to lunch: "If  you value the blogosphere, [it's imcumbent upon you to do so,"] says Michael … | MORE »

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How to Put Together a Green Marketing Media Partnership

If you are a green expert or run a green business you’ll probably find the welcome mat out at most local broadcast stations. If you aren’t greeted with open arms, go to the next station. … | MORE »

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How to Stage Great Media Events

In order to increase the likelihood that the media will cover your press conference or promotional event, you need to make it as easy as possible for journalists to attend by removing every logistical obstacle. … | MORE »

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Five Ways to Get Great ROI in Media Relations Research

While media relations is only one form of PR, the following Q & A can provides guidance for getting the best ROI in media relations research. â–¶ Do you provide content for the media analysis … | MORE »

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Handling Provocative or Uncomfortable Questions During a Media Interview

If you are being interviewed by a newspaper, magazine or television reporter, don’t make the mistake of thinking you don’t have to prepare for the interview. In some cases, if the reporter makes an appointment … | MORE »

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Ten Ways to Improve Your Media Relations Skills

You can have all the facts, know what you want to say, and believe that your message is important to your market, yet never get a single media placement. Could it be the way you … | MORE »

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Media Training in the Blogosphere

The concept of training executives to face traditional media is nothing new; many communications professionals have tried-and-true strategies that they dust off and update when an interview opportunity arises. But the emerging (and rapidly metastasizing) … | MORE »

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Want to Reverse a Negative Image? Get Some Backup! 

If you are representing a client or are with a company that wants to alter a negative public perception based on outdated information, you’ll need to follow these best practices, says AISI’s communications VP, Nancy … | MORE »

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Ready, Train, Fire: Preparing to Face Traditional & Citizen Journalists

Media relations is a prime component of public relations, but it largely encompasses proactively engaging journalists to get coverage. When the tables are turned and communicators (or their clients) are in the media spotlight answering … | MORE »

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How to Communicate With an Ombudsman

Communications executives have an increasing number of tools in their arsenals with the advent of digital media. These are in addition to their old reliable media pitching techniques. While all of these options make media … | MORE »

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