Print ad sales are up. The news serves as a reminder that print is still viable—PR pros shouldn’t shirk their responsibility to this market to focus solely on digital. Here are three pitching tips that will never get old.
Media Relations
Myth Busting: Not All Positive Press Is Created Equal
October 9th, 2013 by Lucia DavisPositive articles have different values. Figure out which type of message your company or client needs to be successful, and pitch those accordingly.
Why is There a “Free Fall” in Media Advertising, and What Does it Mean for PR?
October 7th, 2013 by Tony SilberLast week, I read a well-done blog from a writer and social-media consultant named Paul Gillin lamenting the death of BtoB Magazine, which Crain Communications said it is folding into Ad Age as of the… Continued
Industry Leaders Reflect on the State of Newspapers Today
October 7th, 2013 by Lucia DavisIn honor of National Newspaper Week, we culled some choice quotes from media executives regarding the state of print media. PR execs, of course, work hand-in-hand with journalists, so as goes print so goes the evolution in media relations
Try Not to Sabotage the Subject-Matter Expert
October 7th, 2013 by Derek LaValleeA bylined article is only as good as the research that informs it. And a sourcing call is only as good as what you do before, during and after speaking with the subject matter expert.
3 Tactics for Bringing Humor into Branding
October 3rd, 2013 by Lucia DavisMaking people laugh is a surefire way to make your content memorable. However, inserting humor into your branding efforts is serious business.
Yucky Comments Can Sometimes Be a Beautiful Thing
October 1st, 2013 by Matthew SchwartzPR execs are not supposed to parrot the boss. At least on paper. Despite the tremendous changes throughout the PR field, one thing remains a constant: The ability of PR managers to take an alternative… Continued
Some Government Communicators Will Be Silenced During Shutdown
October 1st, 2013 by Caysey WeltonToday’s government shutdown is on most people’s minds. And a question that several people are asking is: What’s at stake?
Breaking PR: The Essential Elements of PR
September 30th, 2013 by Caysey WeltonBreaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable.
Attracting MBAs Becomes a Goal as PR Aligns With Business Objectives
September 30th, 2013 by PRNEWSAmid the constant change in PR, one issue seems to stand head and shoulders above the rest: The pressure on PR execs to make a business case for marketing communications and convince the C-suite that PR