Media Relations


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How to Reach the Media in Today’s Web 2.0 Universe

You can’t be in PR today and ignore the facts. Fact one: hard copy publications are online, or have moved exclusively online. Fact two: media companies are consolidating. Fact three: new media is here to … | MORE »

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Winning Over the Critics

Trying to alter public—and media—perception of a product can be a trying proposition.  However, in McDonald’s ongoing Quality Moms Correspondents Campaign, which centered on building positive viral and WOM buzz about the quality of its … | MORE »

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10 Principles of Effective Crisis Communications

When unexpected crises hit a company, executives often find themselves rudderless in a monsoon of media calls. If they don’t know how to effectively communicate their company’s story, they can cause significant damage. Negative news … | MORE »

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How to Field Hostile Questions During an Interview

When faced with a crisis situation or controversy, many reporters and citizen activists will ask hostile questions of spokespeople, be it in the media, during speeches and committee hearings or at annual stockholder meetings. It’s … | MORE »

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When It Rains, It Doesn’t Have to Pour: How to Manage a Business Crisis Effectively and Come Out Better Than Before

When the news is bad and the stakes are high, it can be the tendency of some corporate spokespeople to hide out and avoid the media.  After all, if you don’t have anything good to … | MORE »

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Eight Ways to Manage Media Response During Litigation

To manage the media response and prevent potentially lasting and costly damage to the corporate reputation, litigation communications should be an essential part of a company’s approach to a high-profile legal case. In order to … | MORE »

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Ten Ways to Cut Through the Clutter and Get Hits for Your Client

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How Medical Products Companies Should Handle Media When in a Legal Dispute

Patent challenges. Counterfeiting lawsuits. Product liability. There’s no dearth of litigation in the health product space but there are ways you can successfully communicate with the media if your client, a medical products company, is … | MORE »

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Mastering E-mail Etiquette to Media

There’s nothing more aggravating than to be at the receiving end of a monster photo attachment that not only exceeds your computer’s maximum megabytes but paralyzes it for the remainder of the day. The angst … | MORE »

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How to Make Your Online Pressroom Reporter-Friendly

Some online pressrooms are a study in obfuscating clutter and about as reporter-friendly as a tightly lipped C-suite executive whose company is about to be bought by another. But it doesn’t have to be that … | MORE »

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