Media Relations

Steve Jobs the New Uncle Walt

May 31st, 2011 by

With the announcement that Jobs will keynote the Worldwide Developers Conference, Apple is communicating that spiritually, Steve Jobs will never leave the company.

5 Steps to Prepping C-Suite Execs for Media Interviews

May 31st, 2011 by

Dentsu Communications’ Jim Miller provides five key steps to making any executive ready to confidently handle media interviews, from researching a reporter’s story angle to instilling confidence in a speaker.

Case Study: Students Get Crash Course in Media Training to Help Spread Awareness of High School Science Competition

May 30th, 2011 by

While well-versed in math and science, it was imperative that the high-school finalists in the prestigious Siemens Competition be educated in giving media interviews to better explain their entries.

For Optimal PR Punch, Be a Counselor First, Tactician Second

May 30th, 2011 by

While it’s great to know all the latest PR tools and tactics, being a strategic counselor is what keeps clients and aligns communications with business goals.

Air France Pays Tribute to Flight Crew In Wake of Report 

May 27th, 2011 by

When details about the final actions taken by the pilots aboard doomed Air France Flight 447 were released, the airline quickly issued a press release that graciously honored its fallen employees.

Charting the Industry: For Best PR Metrics, Infiltrate the Business

May 23rd, 2011 by

A new survey finds that the majority of PR pros say they must translate PR efforts into business results to win over the C-suite. Three experts offer advice on how to do just that.

Developing a Nose for News: Rattling the Value Chains for Your Next Big Story

May 23rd, 2011 by

B2B PR professionals must become investigative reporters and dig deep to mine those compelling company stories that will gain coverage and awareness.

The State of Financial Comms: Adjusting to the ‘New Normal’

May 23rd, 2011 by

While financial PR pros still face an uphill battle in rebuilding their organizations’ reputations, the crisis mode is largely over, replaced by new, more effective messaging.

Journalists Source Socially for New Story Angles

May 23rd, 2011 by

Twitter, Facebook and blogs are key elements in the modern journalist’s repertoire for sourcing new story angles and connecting with PR pros.

Malick’s Method: How to Be a Media Darling

May 23rd, 2011 by

The media cannot stop obsessing over director Terrence Malick, whose The Tree of Life won the Palme d’Or at the Cannes Film Festival, and it’s not just because his movies are bewitching.