Media Relations

Harried Journos Need Your Story-Shaping Skills

January 24th, 2011 by

Honing your own storytelling skills and journalistic instincts can only strengthen your relationships with time-crunched, resource-challenged reporters.

How to Expertly Prep Your Spokespeople for Video

January 24th, 2011 by

Today’s journalist not only expects an interview for print and online—they will also ask for a video interview. Here’s how to meticulously prepare your execs/clients for one.

Journalists Open to Pitches Via Twitter

January 19th, 2011 by

As more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches.

Social Media Shake-Up: Twitter Transforms PR/Journalist Relationship

January 17th, 2011 by

As the media moves to social platforms to hunt for and receive story ideas, PR pros must exploit this change and adjust their outreach strategies accordingly.

Public Divided on WikiLeaks’ Document Dump

January 10th, 2011 by

Free speech or security threat? Americans are conflicted about how much freedom organizations like WikiLeaks should have in publishing confidential documents.

Don’t Play Google Hide & Seek: Robust SEO Tactics Can Raise Your Ranking

January 10th, 2011 by

Search engine optimization may sound complex to the uninitiated, but by following some basic essentials, PR pros can easily raise the visibility of their content online, including news releases.

Media Relations on a Global Scale: Know the Territory

January 6th, 2011 by

As the world becomes more and more connected, and organizations establish global outposts, PR professionals need to understand the unique attributes of the regions in which they practice. Here’s a primer to get started.

Public Relations 2.0 is Content-Based

December 28th, 2010 by

In today’s PR world, every customer must be treated the same way PR people used to treat journalists.

Social Media to Have More Strategic Focus in 2011

December 20th, 2010 by

We asked PR News Advisory Board members about the trends and challenges within the PR discipline in 2010, and what the New Year will bring. Not too surprisingly, social media was a big topic of conversation, as was the acceptance of communications strategies in the C-suite.

Case Study: Trio Spreads Happiness Virus Globally, While Coca-Cola Brand Awareness Efforts Have a Local Flavor

December 20th, 2010 by

Coca-Cola refreshed its international brand image with a PR campaign that sent three lovers of the carbonated beverage around the world in one year to visit all 206 countries in which Coke is sold.