Media Relations


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Finding a Good Company Expert/Spokesperson

Identifying a good and qualified company expert/spokesperson can be a challenge but if you follow these guidelines below, you’ll be on your way. When selecting your company expert, select an individual who:   •    Is open … | MORE »

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Six Tips for Writing a World-Class Release

Of course, there are no sure-fire ways to write the perfect release. BUT if you follow the formula outlined below, you may just get there. 1. Write a feature lead. Contrary to popular opinion, reporters don’t … | MORE »

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How to be the Local Angle for National Stories

One of the best ways to get free publicity is to offer yourself as the local angle to national or international stories you see in print or on TV or radio. Local media are hungry … | MORE »

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Turning a Media Pitch into a Media Hit

Anyone who has ever read a book on sales or taken a sales course has heard it – on average it takes anywhere from 3 to 10 contacts before a sale is reached. Although sales … | MORE »

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Ten Tips for Creating and Executing a Successful Speaking Program

A successful speaking program consists of identifying and generating a full calendar of potential speaking opportunities in a specific business arena, and then creating a targeted speaking submission or pitch to be considered as an … | MORE »

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Using PR to Build Trust in Tough Times

Over the past several weeks and months, industry gurus have offered an abundance of advice about how to refocus and weather the current economic tsunami and keep management or clients from cutting back on PR … | MORE »

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How To Respond to Media’s Facts and Opinions

A recent exchange between CNBC Mad Money host/stock market revivalist preacher Jim Cramer and Edward Libby, CEO of AIG, illustrates one of several ways that individuals and organizations can fight back when they perceive a … | MORE »

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Building Good Relations with the Media: The Dos and Don’ts

Some PR’s may claim “personal media contacts” are the key to successful PR. Exercising these media contacts may involve them charging meals and drinks to your account. Don’t entertain this notion. Good PR is about … | MORE »

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Media Pros Want 24/7 Online News Access

Public relations practitioners who want insights regarding journalists’ use of online newsrooms, blogs, RSS and social media now have research to guide their media relations practices. The second annual study conducted by Bulldog Reporter and … | MORE »

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Seven Ways to Get the Media Attention You Deserve

Tackling the complexities of media relations can be a taxing proposition. But it doesn’t have to be that way if you follow these guidelines: 1) Retain qualified help. Media relations is more complex that it … | MORE »

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