Media Relations

Charting the Industry: For Best PR Metrics, Infiltrate the Business

May 23rd, 2011 by

A new survey finds that the majority of PR pros say they must translate PR efforts into business results to win over the C-suite. Three experts offer advice on how to do just that.

Developing a Nose for News: Rattling the Value Chains for Your Next Big Story

May 23rd, 2011 by

B2B PR professionals must become investigative reporters and dig deep to mine those compelling company stories that will gain coverage and awareness.

The State of Financial Comms: Adjusting to the ‘New Normal’

May 23rd, 2011 by

While financial PR pros still face an uphill battle in rebuilding their organizations’ reputations, the crisis mode is largely over, replaced by new, more effective messaging.

Journalists Source Socially for New Story Angles

May 23rd, 2011 by

Twitter, Facebook and blogs are key elements in the modern journalist’s repertoire for sourcing new story angles and connecting with PR pros.

Faceless Tactics

May 17th, 2011 by

Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition.

Case Study: Army, Agency Tap Influencers in Campaign to Lead Students’ Dreams From the Corner Office to Officership

May 16th, 2011 by

The U.S. Army and Weber Shandwick Dallas implemented a broad, integrated program that included key local and national outreach as part of a PR and ad campaign to attract officer candidates.

How to Be Ready for a 60 Minutes Moment

May 16th, 2011 by

Is your executive team ready to handle the heat from the media? Here are three key qualities—plus coaching points—that your leaders must possess in times of crisis.

A Dangerous Toddler Chair, and a Slow Response 

May 11th, 2011 by

When it comes to even a hint of a recall of a children’s product, a delayed statement is like gasoline on a fire.

Investor Relations and Social Media: Together at Last

May 9th, 2011 by

Dave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences.

Investor Relations and Social Media: Together at Last

May 9th, 2011 by

Dave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences.