Media Relations


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The Escalator Pitch: Speak Small but Think Big

Forget the elevator pitch. Forget the press release. Forget the PowerPoint deck. How do you condense your message to escalator-pitch length to reach customers, potential investors and press. Profy co-founder Svetlana Gladkova (Profy is a … | MORE »

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How to Raise Your Company’s Profile

Do you read stories in newspapers and trade magazines about your competitors? Perhaps you know your company is as successful as they are with just as many positive stories to tell, but none of the … | MORE »

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Ten Commandments of a Press Release

In baseball, it’s said that you know an umpire is top-notch when you never notice his presence.  If he’s doing his job, he won’t call attention to himself in any way. It’s much the same … | MORE »

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How to Prevent Foot-in-Mouth Disease when Dealing with the Media—the Dos & Donts

Do you feel ill or uncomfortable when dealing with the media? Do you have the habit of sticking your foot in your mouth"during media interviews? Do you wish to hide or be excused whenever the … | MORE »

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Recruiting Smart Celebrity Spokespeople

The PR team for the Smart Spot Dance program couldn’t just pick any random public figures in the hopes that they would make the requisite splash; they had to pick the right ones. These turned … | MORE »

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The Importance of Delivering One Message

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Three Ways to Make a Press Kit Effective and Reach its Target

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Using Research to Pique Media Interest

One significant challenge for MetLife’s communications team when it was working on the company’s "People Like Us"/open enrollment campaign, was securing media coverage, which traditionally has been very limited and competitive when it comes to … | MORE »

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Use Guerrilla PR 2.0 to Engage Media

The term “guerrilla PR” invokes the scrappy tactics of stealthy combatants and a rough-around-the-edges approach to generating buzz around a communications campaign. Made even more relevant by Web 2.0 technologies, many of the most successful … | MORE »

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Simple Techniques for Media Interviews: How to Skillfully Deliver Your Message

Most of us have found ourselves in awkward situations where we, or others, said something that ground communications to a halt. Or, we’ve left a meeting wishing we’d said more to advance our position but … | MORE »

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