Although we’re more globally connected than ever, PR approaches across the pond are decidedly different. Here are some contrasts to consider before practicing PR in Europe.
Case Study: Sans Advertising, Agency Proves That Stellar Public Relations Can Suit a Cause Campaign Just FineMay 23rd, 2011 by PR News
Men’s Wearhouse needed to forgo advertising for its annual National Suit Drive, so comms agency Mullen dialed up comprehensive media outreach and clever guerrilla tactics to produce the drive’s best results ever.
Quick Study: Journalists Use Twitter to Source New Story Angles; Companies Fight Digital Diversions With Social ShutdownMay 23rd, 2011 by PR News
â–¶ Journos Source Socially: The Oriella PR Network’s fourth annual Digital Journalism Study reveals that a large percentage of journalists now use digital and social media—such as blogs, Facebook and Twitter—to source and verify the… Continued
A new survey finds that the majority of PR pros say they must translate PR efforts into business results to win over the C-suite. Three experts offer advice on how to do just that.
B2B PR professionals must become investigative reporters and dig deep to mine those compelling company stories that will gain coverage and awareness.
Case Study: Army, Agency Tap Influencers in Campaign to Lead Students’ Dreams From the Corner Office to OfficershipMay 16th, 2011 by PR News
The U.S. Army and Weber Shandwick Dallas implemented a broad, integrated program that included key local and national outreach as part of a PR and ad campaign to attract officer candidates.
With more than 100 million members and an IPO that values the company at more than $4 billion, LinkedIn has become a popular outlet for driving brand awareness that deserves more attention from PR pros.