Earlier this month The Ritz-Carlton Hotel Co. officially opened The Ritz-Carlton, Chengdu, a 353-room property in southwestern China. During the week leading up the opening, trainers and employees teamed up with local schoolchildren to make Chinese dumplings for seniors living in a nearby home for the elderly.
Media Relations
PR Teams Build Internal Newsrooms As Communications Strategies Shift
October 21st, 2013 by PRNEWSSeeking to more fully integrate the digital world into its newsgathering, Fox News Channel recently rolled out a new newsroom that is stuffed with massive touchscreens and a 38-foot video wall that can be controlled with a Wii-like remote.
PR News Announces Digital PR Awards Finalists
October 21st, 2013 by PRNEWSWhether it’s new PR channels, such as digital marketing and mobile media, or traditional PR disciplines, including crisis management and media relations, PR News has all the bases covered with its Digital PR Awards. This year’s event will take place at New York’s Grand Hyatt on Nov. 5 (to register, visit www.prnewsonline.com/digital-pr-awards-luncheon2013).
Reality Check: Should PR Ever Get in a Public Dispute With a Reporter?
October 18th, 2013 by Brian KellyDoes it ever advance your communications mission to get into a public dispute that attacks journalists?
Not so Fast, Twitter. Pinterest is Driving More Traffic for Publishers
October 17th, 2013 by Caysey WeltonDespite publishers’ and journalists’ affinity for Twitter, it turns out that Pinterest is driving more traffic to their homepages. According to a recent Shareaholic study, when it comes to traffic from social, Facebook and Pinterest are leading the way.
PR News Announces 2013 Platinum PR Award Winners
October 15th, 2013 by Steve GoldsteinMore than 300 communications professionals packed the Manhattan Ballroom in New York’s Grand Hyatt on Oct. 15, 2013 to celebrate the winners and honorable mentions of PR News’ Platinum PR Awards.
2013 Platinum PR Awards: Wow! Award
October 15th, 2013 by Matthew SchwartzWinner: Marina Maher Communications – Depend and the Great American Try On: Repositioning Incontinence from the Bathroom to the Forefront of Pop Culture For people who get to the point in life when they need… Continued
2013 Platinum PR Awards: Event Marketing
October 15th, 2013 by Chris SeymourWinner: Edelman – Schick Hydro Wakes Up Shave Zombies and Boosts Brand Sales Charged with significantly boosting sales and awareness of Schick Hydro and its latest product launch (the hydro Power select razor), the Schick… Continued
2013 Platinum PR Awards: Rebranding and Repositioning
October 15th, 2013 by Caysey WeltonWinner: Allison+Partners – From Startup to Mainstream: Dropbox for Everyone The problem with buzzwords is that sometimes people use them without thinking about what they actually mean or how they can be applied. “Cloud” is… Continued
2013 Platinum PR Awards: Product Launch
October 15th, 2013 by Caysey WeltonCo-Winner: Macy’s Brings “Yes, Virginia The Musical” to Schools Nationwide When you think Macy’s and product launch, an animated musical probably isn’t the first thing that comes to mind. But that was exactly what the… Continued