Media Relations

Taking Trading Cards on the Road: Tips for Mobile Tours

March 15th, 2011 by

Conover Tuttle Pace EVP Brian Heffron shares best practices he used for a cross-country mobile tour on behalf of trading card company Panini Group.

Key PR Lessons From the Financial Overhaul Battle

March 9th, 2011 by

When it comes to messaging around the crash of the financial system and its ongoing reform battles, PR pros need to understand the complicated issues and boil them down for public consumption.

2011 Legal PR Awards: Holland & Knight Takes Media Coverage Honor

March 8th, 2011 by

After Republicans flexed their muscles in the 2010 midterm elections, it was time for Holland & Knight to flex theirs by putting partner Kathryn Lehman in the media spotlight.

PR News Honors Winners of Legal PR Awards

March 7th, 2011 by

Spanning digital PR, media relations, community relations and more, here are seven of the best legal PR initiatives from last year, feted at this year’s CSR Awards/Legal PR Awards luncheon in Washington, D.C.

PR News Survey: How Do You Define ‘Influencer’?

March 2nd, 2011 by

Given the importance of identifying and measuring influencers, PR News asked communicators to provide their own definition of the term. We present the top 10 answers, plus some honorable mentions.

Packed House in D.C. Proves Metrics Are Top of Mind Among PR Pros

March 2nd, 2011 by

Social media ROI and proving PR’s value to the C-suite were hot topics of discussion at the PR News PR Measurement Conference, held at the National Press Club in Washington, D.C..

Case Study: Aggressive Media Pitching Drives Business Intelligence iPad App Launch; Positions Maker as Early Adopter

February 28th, 2011 by

Seeking to capture media attention for its new business intelligence iPad app, MicroStrategy and Schwartz Communications moved quickly to capitalize on the excitement of the iPad’s mass market introduction.

Fanning the Media Flame After the First Spark Fades

February 28th, 2011 by

Tying a media relations campaign to the launch of a high-profile product like the iPad might have some built-in limitations when it comes to buzz, but there are ways to extend its lifespan.

How to Get in Consumer Reports’ Good Graces

February 21st, 2011 by

Landing a positive review in Consumer Reports can make a company’s year. Here is some behind-the-scenes insight straight from the pub’s editors on their product review process.

Newspaper Web Sites Attract Billions of Views Online Each Month

February 14th, 2011 by

New research shows that newspapers continue to attract readers, especially those who have advanced degrees and buying power.