Dentsu Communications’ Jim Miller provides five key steps to making any executive ready to confidently handle media interviews, from researching a reporter’s story angle to instilling confidence in a speaker.
Case Study: Students Get Crash Course in Media Training to Help Spread Awareness of High School Science CompetitionMay 30th, 2011 by PR News
While well-versed in math and science, it was imperative that the high-school finalists in the prestigious Siemens Competition be educated in giving media interviews to better explain their entries.
While it’s great to know all the latest PR tools and tactics, being a strategic counselor is what keeps clients and aligns communications with business goals.
When details about the final actions taken by the pilots aboard doomed Air France Flight 447 were released, the airline quickly issued a press release that graciously honored its fallen employees.
Case Study: Sans Advertising, Agency Proves That Stellar Public Relations Can Suit a Cause Campaign Just FineMay 23rd, 2011 by PR News
Men’s Wearhouse needed to forgo advertising for its annual National Suit Drive, so comms agency Mullen dialed up comprehensive media outreach and clever guerrilla tactics to produce the drive’s best results ever.
Quick Study: Journalists Use Twitter to Source New Story Angles; Companies Fight Digital Diversions With Social ShutdownMay 23rd, 2011 by PR News
â–¶ Journos Source Socially: The Oriella PR Network’s fourth annual Digital Journalism Study reveals that a large percentage of journalists now use digital and social media—such as blogs, Facebook and Twitter—to source and verify the… Continued
A new survey finds that the majority of PR pros say they must translate PR efforts into business results to win over the C-suite. Three experts offer advice on how to do just that.
B2B PR professionals must become investigative reporters and dig deep to mine those compelling company stories that will gain coverage and awareness.
While financial PR pros still face an uphill battle in rebuilding their organizations’ reputations, the crisis mode is largely over, replaced by new, more effective messaging.