Media Relations

Developing a Nose for News: Rattling the Value Chains for Your Next Big Story

May 23rd, 2011 by

B2B PR professionals must become investigative reporters and dig deep to mine those compelling company stories that will gain coverage and awareness.

Faceless Tactics

May 17th, 2011 by

Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition.

Case Study: Army, Agency Tap Influencers in Campaign to Lead Students’ Dreams From the Corner Office to Officership

May 16th, 2011 by

The U.S. Army and Weber Shandwick Dallas implemented a broad, integrated program that included key local and national outreach as part of a PR and ad campaign to attract officer candidates.

How to Be Ready for a 60 Minutes Moment

May 16th, 2011 by

Is your executive team ready to handle the heat from the media? Here are three key qualities—plus coaching points—that your leaders must possess in times of crisis.

A Dangerous Toddler Chair, and a Slow Response 

May 11th, 2011 by

When it comes to even a hint of a recall of a children’s product, a delayed statement is like gasoline on a fire.

No Longer Your Mother’s Employment Database, LinkedIn Proves Powerful for PR

May 9th, 2011 by

With more than 100 million members and an IPO that values the company at more than $4 billion, LinkedIn has become a popular outlet for driving brand awareness that deserves more attention from PR pros.

Investor Relations and Social Media: Together at Last

May 9th, 2011 by

Dave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences.

Investor Relations and Social Media: Together at Last

May 9th, 2011 by

Dave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences.

Case Study: Media Coaching Turns Law Firm Lobbyist Into a Press Sensation, Just in Time for the Midterm Elections

May 9th, 2011 by

Known for her Republican contacts on Capitol Hill but not well-known among the Beltway press, Holland & Knight’s Kathryn Lehman underwent a media makeover to get ready for prime time.

Art Rooney Scores a PR Touchdown

May 5th, 2011 by

The Pittsburgh Steelers’ president reacted swiftly and effectively to a player’s incendiary tweets.