Media Relations

Case Study: Students Get Crash Course in Media Training to Help Spread Awareness of High School Science Competition

May 30th, 2011 by

While well-versed in math and science, it was imperative that the high-school finalists in the prestigious Siemens Competition be educated in giving media interviews to better explain their entries.

For Optimal PR Punch, Be a Counselor First, Tactician Second

May 30th, 2011 by

While it’s great to know all the latest PR tools and tactics, being a strategic counselor is what keeps clients and aligns communications with business goals.

Air France Pays Tribute to Flight Crew In Wake of Report 

May 27th, 2011 by

When details about the final actions taken by the pilots aboard doomed Air France Flight 447 were released, the airline quickly issued a press release that graciously honored its fallen employees.

Charting the Industry: For Best PR Metrics, Infiltrate the Business

May 23rd, 2011 by

A new survey finds that the majority of PR pros say they must translate PR efforts into business results to win over the C-suite. Three experts offer advice on how to do just that.

Developing a Nose for News: Rattling the Value Chains for Your Next Big Story

May 23rd, 2011 by

B2B PR professionals must become investigative reporters and dig deep to mine those compelling company stories that will gain coverage and awareness.

The State of Financial Comms: Adjusting to the ‘New Normal’

May 23rd, 2011 by

While financial PR pros still face an uphill battle in rebuilding their organizations’ reputations, the crisis mode is largely over, replaced by new, more effective messaging.

Journalists Source Socially for New Story Angles

May 23rd, 2011 by

Twitter, Facebook and blogs are key elements in the modern journalist’s repertoire for sourcing new story angles and connecting with PR pros.

Malick’s Method: How to Be a Media Darling

May 23rd, 2011 by

The media cannot stop obsessing over director Terrence Malick, whose The Tree of Life won the Palme d’Or at the Cannes Film Festival, and it’s not just because his movies are bewitching.

Tip Sheet: The United States of Europe? Think Again

May 23rd, 2011 by

Although we’re more globally connected than ever, PR approaches across the pond are decidedly different. Here are some contrasts to consider before practicing PR in Europe.

Case Study: Sans Advertising, Agency Proves That Stellar Public Relations Can Suit a Cause Campaign Just Fine

May 23rd, 2011 by

Men’s Wearhouse needed to forgo advertising for its annual National Suit Drive, so comms agency Mullen dialed up comprehensive media outreach and clever guerrilla tactics to produce the drive’s best results ever.