Media Relations

Case Study: Media Coaching Turns Law Firm Lobbyist Into a Press Sensation, Just in Time for the Midterm Elections

May 9th, 2011 by

Known for her Republican contacts on Capitol Hill but not well-known among the Beltway press, Holland & Knight’s Kathryn Lehman underwent a media makeover to get ready for prime time.

No Longer Your Mother’s Employment Database, LinkedIn Proves Powerful for PR

May 9th, 2011 by

With more than 100 million members and an IPO that values the company at more than $4 billion, LinkedIn has become a popular outlet for driving brand awareness that deserves more attention from PR pros.

Investor Relations and Social Media: Together at Last

May 9th, 2011 by

Dave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences.

Investor Relations and Social Media: Together at Last

May 9th, 2011 by

Dave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences.

Art Rooney Scores a PR Touchdown

May 5th, 2011 by

The Pittsburgh Steelers’ president reacted swiftly and effectively to a player’s incendiary tweets.

Apple: The Silence Before the Response 

May 5th, 2011 by

Apple’s failure to take a proactive approach to its recent data-tracking issue was a missed opportunity.

Case Study: Ditch the Spritz: PR Moves a Taboo Women’s Topic Into The Pop Culture Realm With Help From Whoopi

May 2nd, 2011 by

Light bladder leakage is an uncomfortable topic to be sure, but Marina Maher Comms and Kimberly-Clark put LBL out front in a successful positioning of the Poise brand.

The Renaming Game: Crystal Clear Goals Trump New Business Cards

May 2nd, 2011 by

With their fingers on the pulse of stakeholder awareness, PR professionals are uniquely positioned to be at the forefront of an organization’s name change.

Case Study: Levi’s Sustainability Initiative Proves That a Solid CSR Message Does Wash With the Public

April 25th, 2011 by

In order to curb its environmental impact—one pair of jeans at a time—Levi Strauss and Edelman fashioned a strong consumer call to action driven by influencer identification and online conversation.

Quick Study: Millennials Prefer Change Through Individual Actions; Digital Staffing Flattens in Spring—Agencies Hiring Most

April 25th, 2011 by

As the economy slowly picks up, major media coverage of the top 100 U.S. corporations (tracked Dec. 2010 – April 2011) is decidedly positive, particularly management-themed stories—despite their low share of voice. Could it be… Continued