Media Relations

Case Study: Ditch the Spritz: PR Moves a Taboo Women’s Topic Into The Pop Culture Realm With Help From Whoopi

May 2nd, 2011 by

Light bladder leakage is an uncomfortable topic to be sure, but Marina Maher Comms and Kimberly-Clark put LBL out front in a successful positioning of the Poise brand.

The Renaming Game: Crystal Clear Goals Trump New Business Cards

May 2nd, 2011 by

With their fingers on the pulse of stakeholder awareness, PR professionals are uniquely positioned to be at the forefront of an organization’s name change.

Case Study: Levi’s Sustainability Initiative Proves That a Solid CSR Message Does Wash With the Public

April 25th, 2011 by

In order to curb its environmental impact—one pair of jeans at a time—Levi Strauss and Edelman fashioned a strong consumer call to action driven by influencer identification and online conversation.

Quick Study: Millennials Prefer Change Through Individual Actions; Digital Staffing Flattens in Spring—Agencies Hiring Most

April 25th, 2011 by

As the economy slowly picks up, major media coverage of the top 100 U.S. corporations (tracked Dec. 2010 – April 2011) is decidedly positive, particularly management-themed stories—despite their low share of voice. Could it be… Continued

Institute Builds Green Rep by Stoking the Media’s Thirst for Info

April 25th, 2011 by

In this excerpt from the new PR News’ Top 100 Case Studies in PR, Vol. 5, the Earth Advantage Institute builds its green cred through extensive stakeholder research and laser-focused media outreach.

Crisis Management Always Causes a Management Crisis

April 19th, 2011 by

As we’ve seen recently, a serious crisis puts serious pressure on executive leadership. And, sadly, the same denial-based crisis response pattern repeats itself far too often.

Charting the Industry: Bridging the IR/PR Crisis Disconnect

April 18th, 2011 by

For most PR pros, being prepared for crises is a major staple of the discipline. IR professionals, however, often don’t have an effective crisis management plan in place.

A Plan for the Unprepared: First 3 Steps to Take in a Crisis

April 15th, 2011 by

When a crisis strikes, an organization is confronted with a critical period in which it needs to respond quickly and appropriately. Todd Hansen of O’Malley Hansen Communications provides three vital steps to regain control during a crisis.

Hitting a Moving Target: Targeting Audiences on the Go With Mobile

April 15th, 2011 by

With consumers increasingly accessing the Web through sophisticated mobile devices, Google is helping communicators deliver targeted messaging to consumers where they are, both digitally and geographically.

5 Steps to Connecting With Over-Stretched Journalists

April 13th, 2011 by

In today’s world of shrunken budgets, journalists are often covering multiple beats and using new mediums to receive pitches. Southwest Airlines’ Whitney Eichinger lays out five strategies to make your pitch soar above the din.