Media Relations


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Media Training for a Podcast Interview: Four Tips

Whether you’re a seasoned upper-echelon exec or an entrepreneur who has just launched a new product or service, media training is an iimperative when being interviewed by the press. But suppose the medium you’re approaching … | MORE »

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Preparing Executives for the Always-On World of Social Media Training

With the emergence of social media, executives have to be ready to face cameras and microphones at all times when they are in public. It is not enough to be prepared for a face-to-face interview … | MORE »

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Optimizing Your Press Release or Web Content

To widen your access and reach on the Web, it’s important to optimize press releases and online content for media. Here are a few surefire tips: •    Think upward and to the left •    Optimize … | MORE »

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Best Practices for Writing Media Center Content

Following are a few guidelines that will help you write and shape content for your company’s newsroom or media center: •    Utilize a robust content management system; consider using blog publishing platforms as a content-management … | MORE »

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How to Develop a Media-Friendly Web Site

Looking for ways to improve your relationship with the media? How about starting with your Web site. Following are a few tips offered by Open Books marketing/PR director Becca Keaty on how you can whip … | MORE »

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Relationship Training: Building a Media Network One Reporter at a Time

Building relationships with journalists is not much different than with anybody else in business: It takes time and effort and you get out of it what you put in. But the dividends from that effort … | MORE »

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Being Media Friendly: Four Takeaways

For the Citigate Cunningham team that worked on keeping the SurfControl brand relevant and alive during its acquisition by Websense, there were several key lessons learned, much of which had to do with being media-friendly … | MORE »

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Millennial Journalists Lead New Media Usage

While journalists across all age groups are rapidly adopting social media tools, the greatest usage is shown to be among young “Millennial Generation” journalists (18-29 year-olds). Preliminary findings about these Millennial Generation journalists, shared by … | MORE »

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How to Court and Win Over Editorial Boards

We’ve seen it happen over and over again. A newspaper writes a scathing editorial about a politician, a non-profit organization or a company that did something stupid—prompted, in part, by the refusal of the news … | MORE »

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Media "Untraining"—Avoiding Overprocessed Media Images

Remember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line?  Good, now forget it because that spokesperson is a dinosaur, and training today’s … | MORE »

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