Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.
Hyperlocal news platforms, which provide local news coverage for individual towns and communities, can help PR pros earn story coverage in specifically targeted areas.
The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.
From modifying sentence structure to posture positioning, have your executives ace their media interviews by following these 20 commandments.
Public Communications Inc. CEO Jill Allread provides five steps to help a company spokesperson ace media interviews.
Pollack Communications SVP Marcie Klein covers five key elements for developing an exciting atmosphere for a special event.