The Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts.
Combining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends.
Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning.
To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met.
Media coach Jeanne Wolf provides advice on how to answer tough questions with poise—without lulling an audience to sleep.
When the National Eating Disorder Association voiced complaints about a Yoplait TV commercial, General Mills listened and "did the right thing," scoring a PR win.
Case Study: Laughing Matters: Comedy and Event PR Come to the Rescue of Gilda’s Club of Northern New JerseyJune 13th, 2011 by PR News
In the face of a dwindling pool of private donors, a nonprofit organization providing support to those living with cancer boosted its presence in the local media with the help of top comedians and a thematic focus on a clubhouse reconstruction.
Just because your pro bono efforts are free, doesn’t mean they shouldn’t be effective. Janel Patti of The Marcus Group provides 12 steps to maximize your not-for-profit endeavors.
Dentsu Communications’ SVP/managing director Jim Miller describes how, with custom tailoring and punchy quotes, the press release can still be the best way to present your story.