Chip Wilson, founder of yoga apparel and accessories company, Lululemon found himself in an unfortunate situation after being ill prepared for a Bloomberg TV interview. In case you missed it, the company had to recall its yoga pants after it became quite obvious that its signature product was severely flawed.
Media Relations
How to Organize and Execute a Successful Media Trip
November 12th, 2013 by Matthew SchwartzOne of the most significant effects of the digital age has been an explosion in live events and conferences. As we spend more and more time behind a keyboard we pine to get out into the field to press the flesh. It’s a similar drill for media relations, as brands organize press trips to give media reps a look-see at new products and services
When to Apologize
November 11th, 2013 by Tony SilberAs I write this I’m watching a report on MSNBC criticizing the apology issued by 60 Minutes for a report last month about the attack on the embassy in Benghazi. The apology, by correspondent Lara… Continued
When The Crisis Is A Slow Burn, PR Has to Light A Fire With the Media
November 11th, 2013 by PRNEWSWhat do you do when your CEO is under siege, the media smell blood and the story you’re trying to control takes on a life of its own?
How To Shed Light on Complex Stories
November 11th, 2013 by Lori RubinsonOn a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.
PR Needs to Master The Art of the Public Apology
November 8th, 2013 by Matthew SchwartzAmericans are a forgiving lot. But you already knew that. Nevertheless, making a public apology is an art form, and something that communicators need to be well-versed for those times when there is a screw up and the only solution is to say you’re sorry.
What’s First, Technology or Content?
November 7th, 2013 by Tony SilberI’ve been thinking lately about how media is moving increasingly toward a greater technology dependence. I’ve read about how investment dollars, especially in Silicon Valley, where so much media-related innovation is occurring, steer towards technology… Continued
PR News Announces Winners of 2013 Digital PR Awards
November 6th, 2013 by Steve GoldsteinEngagement and ingenuity ruled the day at PR News’ 2013 Digital PR Awards luncheon, as more than 200 agency and in-house PR executives gathered to celebrate the top digital campaigns of the past year at New York’s Grand Hyatt on Nov. 5, 2013.
2013 Digital PR Awards: WOW! Campaign
November 5th, 2013 by Matthew SchwartzThe Cap’n Crunch brand, with the help of agency HUGE, was able to capitalize on a Reddit item saying Cap’n Crunch was not a real captain, using the online “controversy” to boost the brand’s online presence and garner international media coverage.
2013 Digital PR Awards: Digital PR Campaign – $200-$500K
November 5th, 2013 by Chris SeymourCone launched The Nature Valley Trail View—a digital platform offering 300-plus miles of immersive content for three of America’s most iconic national parks—at South by Southwest Interactive 2012 with the help of Mashable, inspiring unusually positive social media chatter for a CPG company like General Mills.