When the California Milk Processor Board came under fire for its recent ad campaign, it harnessed negative comments to drive discussion and awareness of milk’s benefits.
By posting on its own site AP’s story about a lawsuit filed by former players, the National Football League has avoided the stigma of willful obliviousness.
PR News’ Oct. 5 Digital PR Summit to Trace Hottest Developments in Social Network Communications, SEO and MoreJuly 20th, 2011 by PR News
Thought leaders and top communications experts in digital PR will share their success stories and online innovations at PR News’ Digital PR Next Practices Summit in NYC on Oct. 5.
In PR News’ Media Training Guidebook – Vol. 4, top media trainers share the latest insights, tips and checklists to help PR professionals set the agenda in their dealings with the media, stay on message, prep the C-suite for interviews, master nonverbal cues and more.
While Rupert Murdoch is in apology mode worldwide, The Wall Street Journal is being feisty with critics of the phone hacking scandal.
It’s budget planning time for next year—PR pros weigh in on "must-have" and "must-delete" budget line items for 2012.
Once a crisis is over, take a deep breath and relax for one minute—then begin reaching out to stakeholders and reestablishing your brand.
Case Study: Cool Online Tool and Data-Driven Stories Help Longtime B2B Company Reach Consumers for the First TimeJuly 18th, 2011 by PR News
In order to provide an ID fraud tool to the public, ID Analytics did what few companies can: cull compelling research nuggets from its own database of millions of Americans.