Media Relations

Flexibility Drives C-Suite Media Training

August 8th, 2011 by

Former national TV reporter and Pincus Group president Aileen Pincus provides seven tips on how to train C-suite executives to face the media.

Be Prepared: 5 Essentials For a Successful Media Interview

August 8th, 2011 by

Public Communications Inc. CEO Jill Allread provides five steps to help a company spokesperson ace media interviews.

Venue Menu: Event Success a Tall Order Without Key Steps

August 2nd, 2011 by

Pollack Communications SVP Marcie Klein covers five key elements for developing an exciting atmosphere for a special event.

Total Recall: What to Do When Good Food Turns Bad

August 2nd, 2011 by

APCO Worldwide VP Eliot Hoff provides six crucial communication strategies during a recall.

Ticker Shock: Five Strategies That Move the Stock Price Needle

August 1st, 2011 by

To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome.

Ticker Shock: Five Strategies That Move the Stock Price Needle

August 1st, 2011 by

To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome.

Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths

August 1st, 2011 by

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations.

Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths

August 1st, 2011 by

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations.

We Interrupt This D.C. Drama With a Message From the Red Cross

July 28th, 2011 by

The American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million.

Falling for Tumblr: Microblogging Alternative Gains Traction With PR Pros

July 25th, 2011 by

An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks.