Delta Air Lines had to resort to a policy change and two public statements to manage the flow of negative comments after a video created by angry U.S. soldiers went viral.
Dentsu Communications’ SVP/managing director Jim Miller describes how, with custom tailoring and punchy quotes, the press release can still be the best way to present your story.
According to one crisis expert, Anthony Weiner may have helped himself at Tuesday’s press conference, but how he keeps it together in the next 24 hours is critical.
National Geographic’s media relations team launched a multi-layered press campaign for Great Migrations, the network’s largest programming undertaking yet. Media efforts included international press trips and three major screening events in the U.S.
Dentsu Communications’ Jim Miller provides five key steps to making any executive ready to confidently handle media interviews, from researching a reporter’s story angle to instilling confidence in a speaker.
Case Study: Students Get Crash Course in Media Training to Help Spread Awareness of High School Science CompetitionMay 30th, 2011 by PR News
While well-versed in math and science, it was imperative that the high-school finalists in the prestigious Siemens Competition be educated in giving media interviews to better explain their entries.
While it’s great to know all the latest PR tools and tactics, being a strategic counselor is what keeps clients and aligns communications with business goals.
When details about the final actions taken by the pilots aboard doomed Air France Flight 447 were released, the airline quickly issued a press release that graciously honored its fallen employees.