No company likes product recalls, but they do offer a way to communicate with customers on a more human level.
Hyperlocal news platforms, which provide local news coverage for individual towns and communities, can help PR pros earn story coverage in specifically targeted areas.
The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.
Public Communications Inc. CEO Jill Allread provides five steps to help a company spokesperson ace media interviews.
From modifying sentence structure to posture positioning, have your executives ace their media interviews by following these 20 commandments.
Pollack Communications SVP Marcie Klein covers five key elements for developing an exciting atmosphere for a special event.
To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome.