Media Relations

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers.

Social media, in many ways, has expedited the relationship building process. Still, there are no sure things when it comes to getting your message out there.

Earlier in my career I worked with an editor for a media magazine who moved into PR after the magazine went defunct. We’ve kept in touch, him pitching stories to me for media-company clients, and… Continued

Establishing built-in metrics to measure the performance of a content strategy is key to its success.

The solution McDonald’s crafted to its customer service problem is a great example of effective communications.

PR News will honor the stars of PR at its PR People Awards luncheon at the National Press Club in Washington, D.C., on Dec. 10.

By commenting on the mayor, the company is essentially fostering a connection between itself and the scandal.

“Did you get my email?” For most reporters, the message is the auditory equivalent of long nails scraping across a blackboard. It’s one of several media pitching tactics that PR pros tend to rely on. And it’s wrong, not to mention alienating.

Companies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.

Chip Wilson, founder of yoga apparel and accessories company, Lululemon found himself in an unfortunate situation after being ill prepared for a Bloomberg TV interview. In case you missed it, the company had to recall its yoga pants after it became quite obvious that its signature product was severely flawed.