Media Relations

Macy’s Misses With Martha Recall

August 18th, 2011 by

No company likes product recalls, but they do offer a way to communicate with customers on a more human level.

Get Hyper: Tips for Pitching Hyperlocal Media Outlets

August 15th, 2011 by

Hyperlocal news platforms, which provide local news coverage for individual towns and communities, can help PR pros earn story coverage in specifically targeted areas.

How to Treat Content as a Renewable Resource

August 15th, 2011 by

What are the best ways to get the most out of the content you create? You can start by reviewing and recycling it.

Despite Shaky Business Model, Hyperlocal News Opps Abound

August 15th, 2011 by

The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.

Flexibility Drives C-Suite Media Training

August 8th, 2011 by

Former national TV reporter and Pincus Group president Aileen Pincus provides seven tips on how to train C-suite executives to face the media.

Be Prepared: 5 Essentials For a Successful Media Interview

August 8th, 2011 by

Public Communications Inc. CEO Jill Allread provides five steps to help a company spokesperson ace media interviews.

20 Commandments: The Do’s and Don’ts of Giving Executive Interviews

August 8th, 2011 by

From modifying sentence structure to posture positioning, have your executives ace their media interviews by following these 20 commandments.

Venue Menu: Event Success a Tall Order Without Key Steps

August 2nd, 2011 by

Pollack Communications SVP Marcie Klein covers five key elements for developing an exciting atmosphere for a special event.

Total Recall: What to Do When Good Food Turns Bad

August 2nd, 2011 by

APCO Worldwide VP Eliot Hoff provides six crucial communication strategies during a recall.

Ticker Shock: Five Strategies That Move the Stock Price Needle

August 1st, 2011 by

To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome.