While the caliber of PR-focused training is at an all-time high, communicators are suffering from being too narrowly concentrated on “PR” issues.
Media Relations
PR Insider: The Changing Relationship Between Celebrities and Brands
December 13th, 2013 by Samantha TurtleCelebrities pushing products in the media is not new. What is new is the way celebrity partnerships are taking shape.
Forbes’ DVorkin: Mobile Is Going to Crush Newsrooms
December 13th, 2013 byGiven the proliferation of media voices, companies need to legitimize their content. Forbes’ Lewis DVorkin knows about that better than anyone.
Pitching Stories to Overworked Journalists
December 12th, 2013 by Richard BrownellGaining media attention is a daunting task, and it isn’t going to get any easier in 2014. But these story pitching techniques that will increase your odds.
PR Insider: Becoming What You Will Be, and Other New Years’ PR thoughts
December 9th, 2013 by Evan ZallIt’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.
How to Keep Your Press Releases Out of the Spam Folder
December 9th, 2013 by Caysey WeltonWhat happens if spam filters catch your press release? The answer is simple: nothing.
‘Authenticity’ is a False Premise If Words Fail to Match Your Actions
December 9th, 2013 by Katie PaineAuthenticity is all the rage these days. According to the social media gurus, you have to be authentic if you want to have followers and likes. The crisis communications experts will tell you that authenticity is key to recovery in a crisis. But there are times when authenticity just doesn’t work.
Lessons for Communicators from Nelson Mandela
December 6th, 2013 by Richard BrownellNelson Mandela’s words have inspired millions. Here are some quotes that resonate with PR communicators.
PR Points to Remember When Reaching out to Millennials
December 5th, 2013 by Richard BrownellMillennials are a much sought-after demo by communicators, but they’re not an easy bunch to nail down. In 2008 and 2012, the Obama presidential campaign wisely targeted Millennials (born between the early 1980s and the… Continued
5 Tips to Get Your Brand’s Message in Front of Consumers on Cyber (Every)day
December 2nd, 2013 by Richard BrownellUse key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year.