Media Relations


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Media Opportunities Must Meet Goals Listed in Your Communications Plan

Every media opportunity, regardless of medium, should meet a message goal. Often, reporters or even members of a corporate public relations team will have goals that do not meet the overall communications plan.  Before granting … | MORE »

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Using Twitter for Media Outreach: Start the Conversation

When using Twitter for media outreach, tread carefully. More and more media are signing onto Twitter, but commnications execs might want to reconsider using the platform as a vehicle for pitching story ideas. "This is … | MORE »

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One Size Doesn’t Fit All: Recognizing and Handling Different Reporter Styles

Every so often, I stumble across an article attempting to psychoanalyze reporter’s styles. Some writers talk about machine gunners—reporters who fire one question after another after another. Others believe reporters follow specific patterns. Just last … | MORE »

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New Media Landscape Gives Spokespeople More Control Over Messaging

When was the last time you read an article online without at least one URL to click on for more information about the topic? For that matter, doesn’t almost every TV or radio news program … | MORE »

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Trust in Media a Mixed Bag

Good news for Internet content producers: A recent TNS study reveals that people trust information they get from online news sources roughly to the same degree as information from friends. Among the findings: •    42% … | MORE »

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A PR Firm Turns a Gaming Event into a Worldwide Sensation

Widely referred to as the "Woodstock of gaming," QuakeCon is the largest local-area-network video game fan appreciation event in North America. Working with PR firm Rogers & Cowan, QuakeCon wanted to take the event global … | MORE »

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Prepping for Interviews During a Crisis

Following are six ways to defuse a crisis situation when speaking to the media: •    Know what you want to say before the interview. Instead of waiting for questions to trigger your message, look for … | MORE »

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Media Relations 2.0: Bridging PR & Journalism

As the newsstand shrinks, communications professionals are making more room for themselves in the expanding domain of digital media. But this historic shift in the delivery of news content has also challenged PR practitioners—especially those … | MORE »

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10 Commandments for Media Relations During a Crisis

Here’s a 10-rule primer on how to deal with the press during a crisis situation: 1.    Have a plan in place: Don’t learn on the job. 2.    Have a team in place: Assign duties before … | MORE »

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More Internet Users Reading Online Newspapers

In a year when the woes of newspapers — layoffs, consolidations, and outright closings — are more extensive than in any period in memory, strong evidence of the changing nature of media use in America … | MORE »

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