Media Relations


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Communicating During an Acquisition: Increase Your Profile

To maintain longstanding, fruitful relationships with consumers, advertisers and stakeholders during an acquisition, Citigate Cunningham’s executive vice president Melissa Sheridan offers these best practices on how to keep your brand relevant. | MORE »

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How to Tell the Boss He Needs Media Training

It happens every time your boss is interviewed by a reporter. You hear about it from your co-workers, your fellow public relations practitioners, even from some reporters. The boss needs to smooth some jagged communications … | MORE »

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Clever Contests That Will Tempt Reporters to Cal

Celebrating a business anniversary soon and hoping the media will jump on the story? Dream on. Nobody but you cares how long you’ve been in business. If you really want to catch the media’s attention, … | MORE »

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Identifying the Right Spokesperson during a Complex Crisis

Communicating about complex scientific issues is difficult on a normal day, but add stress and it can be overwhelming. Communication changes when concern is rampant and emotions are high. Building trust and credibility requires speed … | MORE »

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Preparing Executives for the Always-On World of Social Media Training

With the emergence of social media, executives have to be ready to face cameras and microphones at all times when they are in public. It is not enough to be prepared for a face-to-face interview … | MORE »

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What To Do If You Know You’ll Be On Camera

Facing the press to get your message out can be unnerving if you’re not well-prepared. Following are four best practices that should make you media-ready for all types of scenarios: Be ready: In addition to … | MORE »

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Media Training for a Podcast Interview: Four Tips

Whether you’re a seasoned upper-echelon exec or an entrepreneur who has just launched a new product or service, media training is an iimperative when being interviewed by the press. But suppose the medium you’re approaching … | MORE »

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Optimizing Your Press Release or Web Content

To widen your access and reach on the Web, it’s important to optimize press releases and online content for media. Here are a few surefire tips: •    Think upward and to the left •    Optimize … | MORE »

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Best Practices for Writing Media Center Content

Following are a few guidelines that will help you write and shape content for your company’s newsroom or media center: •    Utilize a robust content management system; consider using blog publishing platforms as a content-management … | MORE »

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How to Develop a Media-Friendly Web Site

Looking for ways to improve your relationship with the media? How about starting with your Web site. Following are a few tips offered by Open Books marketing/PR director Becca Keaty on how you can whip … | MORE »

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