Media Relations

NFL Lets the Fans Fight Out the Concussion Lawsuit

July 20th, 2011 by

By posting on its own site AP’s story about a lawsuit filed by former players, the National Football League has avoided the stigma of willful obliviousness.

State-of-the-Art Messaging Tips Highlight PR News’ Just-Published Media Training Guidebook

July 19th, 2011 by

In PR News’ Media Training Guidebook – Vol. 4, top media trainers share the latest insights, tips and checklists to help PR professionals set the agenda in their dealings with the media, stay on message, prep the C-suite for interviews, master nonverbal cues and more.

Is WSJ’s Blast at Critics Part of the News Corp. PR Plan?

July 18th, 2011 by

While Rupert Murdoch is in apology mode worldwide, The Wall Street Journal is being feisty with critics of the phone hacking scandal.

2012 Communications Budgets: What’s In? What’s Out?

July 18th, 2011 by

It’s budget planning time for next year—PR pros weigh in on "must-have" and "must-delete" budget line items for 2012.

Tip Sheet: Beyond the Crisis—Rebuilding and Rebranding

July 18th, 2011 by

Once a crisis is over, take a deep breath and relax for one minute—then begin reaching out to stakeholders and reestablishing your brand.

Case Study: Cool Online Tool and Data-Driven Stories Help Longtime B2B Company Reach Consumers for the First Time

July 18th, 2011 by

In order to provide an ID fraud tool to the public, ID Analytics did what few companies can: cull compelling research nuggets from its own database of millions of Americans.

How to Craft and Pitch a Killer Local TV Package

July 18th, 2011 by

Despite the new-age cable news flash, there are plenty of opportunities to place good stories on local TV outlets. Here are three tips for creating pickup-worthy packages.

Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air Products

July 11th, 2011 by

In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points.

9 Tips for Planning an Out-of-Orbit Satellite Media Tour

July 11th, 2011 by

Doug Simon of DS Simon Productions offers some suggestions for maximizing bookings across all platforms on your next media tour.

Pitching Products in a Down Economy: 3 Best Practices

July 11th, 2011 by

Carmichael Lynch Spong managing director Julie Batliner offers three best tips for piquing product interest in a slow economy.