Media Relations


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Message Development That Drives Residual Value

The decision has been made – the company will participate in a key message session. Now it’s time to put a plan in place to make the session valuable and effective. There is a great … | MORE »

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Six Tips To Engage Your Audience When Beginning a Speech

Lest you think differently but when giving a speech, the first 15 seconds can be critical in terms of engaging your audience—or not. | MORE »

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13 Tips for Nailing Your Next Media Interview

Getting an interview with the media is often a time-intensive effort consisting of building a story with all the supporting material that you need in order to stand out to a busy reporter. But once … | MORE »

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Marketing Luxury to the Media in a Tough Economy

Withstanding the slings and arrows of a punitive economy is a formidable challenge for marketers across all categories right now. It’s especially so for those who traffic in luxury food or beverage items, be it … | MORE »

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Tips for Communications Training for a Digital World

The proliferation of new media technology has made media training for the digital world a vocational necessity. Following are best practices for communicating your message via blogs, Web casts and podcasts:  Blogging: •    Examine your … | MORE »

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Sound Bites Don’t Happen by Accident

Sound bites are the lines and phrases we all know. Whether you love them or loathe them, they are the quotes that fill the 24-hour news cycle of our world.  What do they all have … | MORE »

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Crisis Communications in a 24/7 Media World

For PR professionals, if there is no communications plan in place during a crisis, a little tempest in a teapot can combust into a full-blown disaster. Suffice it to say, that is never a viable … | MORE »

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Five Tips to Make Your Message Matter on TV

A news director once told me, "TV viewers are like cats; you have to constantly dangle something in front of them to keep their attention." Instead of using a ball of yarn, news stations typically … | MORE »

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Perfecting the Paradox

Journalists, at heart, are confrontational.  They choose that line of work because they enjoy the tug of war that ensues during media interviews when they want certain information that you don’t want to disclose.  The … | MORE »

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Tips for Pitching Bloggers and Developing Stronger Ties with Reporters

It’s just not as effective as it used to be to send form e-mails or blanket the world with wire releases. Personal relationships with reporters are key, and it’s significantly more dangerous for PR professionals … | MORE »

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