Media Relations


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5 Ways to Build Relationships With the Media

Media connections can help you get a story out to the masses, which in turn can earn you brand exposure and a wider audience. | MORE »

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4 News Writing Rules to Craft Irresistible Press Releases

Follow a reporter’s rules for writing and you will increase the potential for exposure for your releases.  | MORE »

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How PR Inspired Thousands of Chicagoans to Share Meals and Discuss Their City’s Future

The Chicago Community Trust tapped the communications expertise at Jasculca Terman Strategic Communications to not only elevate the trust’s visibility as a grant-making organization, but to emphasize the community foundation’s deep commitment to the Chicago area and its residents. | MORE »

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Media’s POV: 5 PR Pitching Pet Peeves

By thinking of the press as a partner, rather than as a resource, you enhance the chances of landing a prime-time interview, cover article or lead story for a client or for your organization. | MORE »

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Apple’s Live Event Kicks Off Holiday Season With Jobsian Style

Apple’s live events continue to be powerful communications vehicles, even without Steve Jobs’ charisma and celebrity.  | MORE »

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How Bruce Lee’s Yellow Jumpsuit Drove Brand Awareness for an Unsung Museum

The Wing Luke Museum of the Asian Pacific American Experience partnered with Copacino+Fujikado to drive attendance to its Bruce Lee exhibit. | MORE »

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Redskins Twitter Fail Is a Lesson and a Reminder to Communicators

Good communicators know the rules of what and what not to do on Twitter. But let’s assume a bad tweet has escaped out into the world. How do you recover? | MORE »

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7 PR Leaders Weigh In on Way Ahead for Subway

We asked PR thought leaders how they would counsel Subway during the next 3-5 months. | MORE »

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10 Tips for Using the PESO Model to Score Earned Media Coverage

Competing with the ratings-first and click-bait mentality of on-air and online news outlets can be a lesson in futility for PR pros tasked with telling their organizations’ stories. | MORE »

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How Allstate Foundation and Its Agency Went Local With the Purple Purse Campaign

Despite Purple Purse’s previous success in educating victims of financial abuse, the campaign needed to be bigger to make it easier for victims to get the resources they need. | MORE »

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