By partnering with high-profile subjects and initiating fun and interesting real-world efforts, AARP and Coburn Communications were able to secure more than 500 total media placements, which resulted in nearly 2.5 billion media impressions through the course of the campaign.
This ain’t your father’s crisis PR. It’s time to adapt.
Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus.
In preparation for a successful 2016, here are some tips PR professionals may want to consider.
Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.
Useful, concise content that can have an impact on corporate efficiency and profits is valued by search engines, whether it’s in the form of a press release or news article.
Winner: Emergency Nurses Association – Ebola Crisis Response The U.S. Ebola crisis response was an unprecedented exercise in infectious diseases preparedness for nurses and healthcare organizations across the world. ENA members were hungry for the… Continued
Winner: Cisco When Cisco launched its online technology newsroom, The Network, in 2011 it set the pace for the industry to follow. This year, to capitalize on the demand for authentic content, Cisco’s corporate social… Continued