Stop writing boring material. Instead, embark on a grand adventure and take the reader along with you.
Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […]
Google “boilerplate” and you will find it’s either a fictional robot or rolled steel for making boilers. Click three pages in and Urban Dictionary tells you the curious origin of the term we use to describe the company summary found at the bottom of nearly every press release
We asked journalists and PR pros about ways to build better relationships with each other.
As a PR pro, are you doing everything you can to make your dealings with reporters positive and get them to trust and, yes, need you?
We asked a media trainer how she gets senior executives to submit to media training and about other aspects of preparing to face the media.