Media Relations


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10 Tips to Improve Your Press Release Strategy

Getting your press release noticed is more difficult than ever. If you’re finding that you’re not getting enough bites that turn into coverage, it may be time revisit your overall strategy. With that in mind, here are 10 tips for refining your press releases. | MORE »

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PR Spurs Cosmetics Brand to Get Flatter

Having a 360-degree model to capitalize on the company’s media coverage is just one way that NuFACE is trying to integrate communications and tear down its business silos. | MORE »

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PR Insider: 4 PR Tips to Pitch During Sweeps

During “sweeps,” all your favorite shows have their season-ending cliffhangers. And for PR people, we get to position those clients that offer more heart-tugging human-interest appeal.  | MORE »

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4 Essential Components of a Successful Press Release

Whether you’re working with multiple clients through an agency or in-house for a brand, you have to be able to accurately explain what you want the media to see in order for them to take notice. Let’s take a look at the must-haves of a great press release. | MORE »

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Curtain Rising for PR to Produce Bolder Events

Despite the digital onslaught and consumers being surgically attached to their smartphones—and seldom looking up from said devices—live events and conferences increasingly are becoming key marketing components for brands and organizations. | MORE »

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Creating Brand Equity in a Commoditized Industry

Increasing awareness of your client (especially in a highly commoditized industry) within a niche vertical can be challenging. Brownstein Group was tasked with establishing Graham Co.’s healthcare division as a group of healthcare industry professionals, not merely insurance brokers who specialize in healthcare. | MORE »

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Oscars 2015: 3 Ways Brands Will Use the Academy Awards to Communicate

As the Academy of Motion Picture Arts and Sciences gets set to celebrate Hollywood’s best on Sunday night, brands and organizations of all stripes are looking for ways to get in on the action. Let’s take a look at some of the major ways brands are trying to share the Oscar spotlight. | MORE »

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Storytelling: Key to Engaging Investors

By consistently telling an authentic story, you will make it difficult for activists to mischaracterize you later. | MORE »

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My ‘Pivotal Moment’

“The principle that has guided me over my career is a belief in developing meaningful relationships.” | MORE »

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5 Steps to Building Smarter PR Campaigns

The right technology coupled with an informed approach can help craft a surefire PR strategy without a lot of time, effort and money. | MORE »

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