Media Relations


How to Get Your Press Releases Found in Google Searches—and Avoid SEO Penalties

November 11th, 2015 by

Useful, concise content that can have an impact on corporate efficiency and profits is valued by search engines, whether it’s in the form of a press release or news article.

2015 Digital PR Awards: Crisis Management

November 9th, 2015 by

Winner: Emergency Nurses Association – Ebola Crisis Response The U.S. Ebola crisis response was an unprecedented exercise in infectious diseases preparedness for nurses and healthcare organizations across the world. ENA members were hungry for the… Continued

2015 Digital PR Awards: Digital PR Team of the Year – Corporate

November 9th, 2015 by

Winner: Cisco When Cisco launched its online technology newsroom, The Network, in 2011 it set the pace for the industry to follow. This year, to capitalize on the demand for authentic content, Cisco’s corporate social… Continued

2015 Digital PR Awards: Media Relations Campaign

November 9th, 2015 by

Co-winner: JetBlue – Flying It Forward: A Chain Of Goodness With No End In Sight Since JetBlue took to the skies 15 years ago, it has operated as a different kind of airline – the kind… Continued

2015 Digital PR Awards: New Site

November 9th, 2015 by

Winner: Aetna – Thought Leadership Aetna is both reinventing its business model and working to change the healthcare system in dramatic ways. With this campaign, the insurance giant wanted to reposition itself in the marketplace… Continued

2015 Digital PR Awards: Online News Room

November 9th, 2015 by

Winner: Aetna – Thought Leadership Working in partnership with Aetna, Weber Shandwick conceptualized and developed The Health Section, a branded editorial destination designed to provide in-depth news, analysis and C-suite perspectives on the changing health… Continued

How Inserting Itself Into a Bet and Old-Fashioned Hustle Got Giordano’s Pizza National Exposure

November 9th, 2015 by

PR pros should always be on the lookout for ways to shine a light on their brands. When the right circumstances converge with proper preparedness, even the national spotlight is within their grasp.

5 Tips to Launch an Electrifying Corporate Narrative

November 2nd, 2015 by

No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.

How Harris CapRock Won Coverage With a Vague Email Subject Line and Brief Body Copy

November 2nd, 2015 by

When launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace.

How an Agency and its Partner Turned a New Product Into a Best Seller

October 30th, 2015 by

Kaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.