Measurement


avatar

Digging Deeper on PR Campaign Performance

My previous two articles set the stage for developing a successful tracking program. We begin by defining objectives and establishing tracking mechanisms to ensure proper data collection.  | MORE »

Tags: , , , | Comments Off

avatar

Break Out the Crystal Ball: 20 Marketing Trends for 2014 (Infographic)

Hard to believe, but 2014 is just around the corner. Planning is underway, budgets are being set and it seems that marketers will be pivoting their focus next year to meet the demands of the digital consumer. | MORE »

7 Comments

avatar

Americans Don’t Want to Work for Companies With Bad Reputations; Millennials Don’t Like Your Email Promos

▶ A Buyer’s Market For The Unemploye d? Nearly three-quarters of Americans (69%) would rather be unemployed than work for a company that has a bad reputation, according to a recent study by Corporate | MORE »

Comments Off

avatar

PR News Announces Digital PR Awards Finalists

Whether it’s new PR channels, such as digital marketing and mobile media, or traditional PR disciplines, including crisis management and media relations, PR News has all the bases covered with its Digital PR Awards. This year’s event will take place at New York’s Grand Hyatt on Nov. 5 (to register, visit www.prnewsonline.com/digital-pr-awards-luncheon2013). | MORE »

Comments Off

avatar

How To Demystify The Power of Big Data

Big business is officially obsessed with Big Data. According to a new survey of Fortune 1000 C-suite executives conducted by NewVantage Partners, 91% of executives said their organizations have Big Data initiatives planned or in progress. | MORE »

Comments Off

avatar

Marketing and PR Recipe For Revenue Gravy

“Click.” Did you hear that? That’s the sound of a switch turning on as PR professionals realize they can make revenue gravy. | MORE »

Comments Off

avatar

Not so Fast, Twitter. Pinterest is Driving More Traffic for Publishers

Despite publishers’ and journalists’ affinity for Twitter, it turns out that Pinterest is driving more traffic to their homepages. According to a recent Shareaholic study, when it comes to traffic from social, Facebook and Pinterest are leading the way. | MORE »

3 Comments

avatar

PR News Announces 2013 Platinum PR Award Winners

More than 300 communications professionals packed the Manhattan Ballroom in New York’s Grand Hyatt on Oct. 15, 2013 to celebrate the winners and honorable mentions of PR News’ Platinum PR Awards. | MORE »

Comments Off

avatar

2013 Platinum PR Awards: Research & Measurement

Winner: MasterCard – The MasterCard Conversation Suite Transforming a brand’s image can be a daunting proposition, but MasterCard made it look easy. Three years ago the company set out to rebrand itself as more of … | MORE »

Comments Off

avatar

Add Fuel To Your Mobile PR Strategy

A May 2013 study by Pew Internet shows that 55% of cell phone owners use the Internet on their phones, and 17% percent are using a phone for most of their Web browsing. The spike in mobile traffic has been | MORE »

Comments Off