Measurement

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.

While there are more PR metrics available than ever, often there is an agency-client disconnect in measurement strategies and capabilities.

While Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views.

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training.

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training.

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.