Measurement

Tip Sheet: Why Most Measurement Systems Are Bogus (And How To Make Yours Better)

July 12th, 2007 by

When Henry Ford first started to produce his Model T cars, he used to say that you can have any color you want – so long as it’s black.

Tip Sheet: Embracing The Clarity Of Measurement

March 6th, 2007 by

Deliver significant media awareness…cut through the frenzied media clutter in a fun and buzz-worthy way…deliver media splash and an emotional connection.

Tip Sheet: Who Says No One’s Measuring?

December 21st, 2006 by

I recently had a conversion experience. No, it wasn’t religious! It was, instead, related to the PR measurement world, and to my new-found faith in my fellow practitioners.

Measuring Corporate Reputation, Part II: Unrolling The Road Map, Reaching A Goal

November 3rd, 2006 by

A common childhood retort comes to mind when contemplating the state of one’s corporate reputation: "Sticks and stones may break my bones, but words will never hurt me."

Tip Sheet: B2B Tech Execs Should Stop Selling and Start Listening

April 2nd, 2012 by

After years of focusing on leads, many communicators at b2b companies feel that building campaigns around buyers’ real needs is more important than ever.

First Step Toward Meaningful PR Metrics: Focus on Bottom-Line Organizational Goals

March 28th, 2012 by

In advance of PR News’ April 18 PR Measurement Conference, American Red Cross’ Laura Howe discusses moving beyond the obvious metrics and creating useful baselines.

Measurement Hall of Fame Roundtable: The Fear Is Gone, Now Let’s Get Down to Business

March 26th, 2012 by

PR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more.

Trust in Financial Services Rises, But Still Ranks Low

March 20th, 2012 by

The latest annual global survey from Edelman finds that the financial services industry still has a long way to go in regaining consumer faith.

Focus Your PR Measurement Strategy on What You Can Influence

March 15th, 2012 by

Measurement objectives for media relations pros should not emphasize factors that are out of their control, says Evan Welsh, SAP’s director of global media relations.

March Madness Social Media Rankings: Kansas Outshines Duke

March 15th, 2012 by

Schwartz MSL’s 2012 social media power rankings show which schools have built strong followings for their teams on social media.