Measurement

Highlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals.

Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data.

There are five key questions to ask to determine if you are measuring your social media activity effectively.

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference.

By integrating the new social network into its online influence measurement calculations, Klout has increased the viability of Google+ as a messaging tool.

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information.

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information.

Joe Ciarallo, VP of Buddy Media, lays out five of the most important social data points to track to help make the most of your PR efforts on Facebook.