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Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.
Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.
Cold, creamy fact: Talenti and PR agency RF Binder tapped into the social graphs of gelato fans to the taste of a 129% increase in Facebook followers in just three months.
Cold, creamy fact: Talenti and PR agency RF Binder tapped into the social graphs of gelato fans to the taste of a 129% increase in Facebook followers in just three months.
Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed.
Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed.
Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.
Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.
Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process.
Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process.
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