Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.
Measurement
Marketing Heads: PR the Toughest ROI Nut to Crack
January 2nd, 2012 by PRNEWSPublic relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.
PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?
December 19th, 2011 by PRNEWSPR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.
PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?
December 19th, 2011 by PRNEWSPR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.
When It Comes to Social Media, the Numbers Don’t Lie: The Ads Have It
December 19th, 2011 by PRNEWSThe ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement.
Despite Weiner, Twitter Usage Rises Among Politicians
December 12th, 2011 by PRNEWSIn both the U.S. Congress and the U.K.’s Parliament, politicians have increasingly taken to Twitter to communicate with their constituents.
Data Point: The Top Corporate Citizens And Their Presence on Facebook
December 12th, 2011 by PRNEWSPR News has tracked 15 of the top 50 companies with the best corporate citizenship reputations to see how well they’re building their communities on Facebook.
Let’s Stop Focusing on the ROI of Public Relations
December 12th, 2011 by Gordon G. AndrewHighlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals.
Let’s Stop Focusing on the ROI of Public Relations
December 12th, 2011 by Gordon G. AndrewHighlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals.
Social Media Analysis: Checklist of Questions to Ask—and Test
December 9th, 2011 by PRNEWSPorter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data.