Measurement

PR News Q&A With Jason Forget: Focus on Business Outcomes, Not Campaign Outputs

February 29th, 2012 by

In advance of PR News’ April 18 PR Measurement Conference, GE Energy’s Jason Forget shares tips on how to establish a PR measurement program that ties into organizational goals.

Apple Supplants Google as Brand With Best Reputation

February 24th, 2012 by

Apple beat out other major brands including Google, Amazon and Kraft in securing the highest reputation score in the Harris Interactive study’s history.

5 Tips to Help Brands Find Their True Voice on Digital Platforms

February 23rd, 2012 by

Applying the art and science of active listening can help an organization reveal its most effective digital voice, says Iona College’s Robert J. Petrausch.

PR News Q&A With Priya Ramesh: Wear a Marketing Hat for PR Measurement

February 21st, 2012 by

The director of social media for CRT/tanaka and speaker at PR News’ April 18 PR Measurement Conference says all PR pros need to constantly ask themselves this question: "What defines success for my company from a PR standpoint?"

Digital PR Watch: E-Newsletter Optimization Efforts Leave Much to Be Desired

February 13th, 2012 by

A study shows that a majority communications pros aren’t enabling their newsletters for social sharing, nor are they following up with customers for further engagement.

PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet

February 2nd, 2012 by

The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit… Continued

As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

February 1st, 2012 by

The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued