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B2B companies often get a bad rap for not taking full advantage of their data to create compelling content. But while they may not be as far as along as their consumer counterparts in how …
In the current climate—with technology a major driver in getting your message out to the right audience at the right time—communicators execs need to work closely with their IT counterparts.
In the current economic climate, PR agencies have to make sure that they are able to deliver quality work to their clients—and then some. But even the best agencies are prone to trip up every now and again.