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Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.
Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.
Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs.
Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs.
Sourcefire’s Dan Gould provides five tips for producing and reporting meaningful metrics for your Facebook efforts.
Sourcefire’s Dan Gould provides five tips for producing and reporting meaningful metrics for your Facebook efforts.
While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.
While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.
Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.
Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.
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