By taking the time to dive into the measurement data, communicators will be better prepared to defend their work in the boardroom.
Social listening doesn’t cut it. Audience intelligence is replacing it.
Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.
Katie Paine, Ronn Torossian and others look at PR trends for 2016.
The magnitude and reach of social media conversations can make analytics overwhelming, complex and expensive. But it doesn’t have to be. Instead of trying to analyze every person’s posts, in every
One of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media.
Whether to analyze performance success in 2015 or set a benchmark for 2016, measurement can provide a strategic roadmap for communicating with the public.