Measurement

There are a handful of occasions in every communicator’s life where things couldn’t be better, whether it’s an encouraging pat the back from the CEO or a much-deserved raise. For PR pros, here are some of those milestones.

Millennial moms spend an average of 17 hours per week on social networking sites. Mark Weiner on The Measurement Myth.

A content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson.

Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier.

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.

Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.

When it comes to making the most of your data, control is the name of the game. LinkedIn remains the top social media network for business professionals

Take a look at one PR expert’s Barcelona Principles cheat sheet.

Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.

There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and… Continued